Mila Randall
Sydney,NSW
Summary
Dynamic and results-driven social media and marketing professional with a strong background in customer service and retail management. Proven expertise in creating engaging content, managing brand reputation, and developing social media strategies to enhance brand awareness and drive sales. Adept at using analytics to optimise performance and increase audience engagement.
Overview
9
9
years of professional experience
Work History
Social Media Manager
Völkl Australia
Sydney, NSW
03.2020 - Current
- Developed and implemented social media strategies across platforms including Facebook, Instagram resulting in an increase in over 70% engagement and a growth in followers
- Analysed social media metrics and performance reports to refine strategies and improve campaign effectiveness
- Coordinated with the international team to align social media efforts with broader marketing goals and initiatives
- Created Google drive folders and Dropbox folders for athletes to send content to
- Cultivate and maintain a strong online community by engaging with followers, responding to comments and messages, and facilitating discussions
- Work closely with around 20 professional team riders to help create and curate content that showcases their skills and promotes new products
- Develop content calendars, schedule posts, and engage with followers to drive brand awareness and community growth.
Ski Race Coach & Social Media
Thredbo Ski Racing Club
Thredbo, NSW
06.2019 - Current
- Coached and mentored competitive ski racers, developing individualised training programs to enhance performance and technique
- Coordinated with athletes, parents, and support staff to ensure effective communication and alignment with competition goals
- Analysed race performance data and provided feedback to athletes for continuous improvement
- Creating and curating engaging content tailored to various platforms as well as an increased engagement of over 80% in the past 2 years.
- Managing and scheduling posts across multiple social media channels.
- Designing visually appealing graphics and multimedia content.
Administrative & Social Media Specialist
Restated Vintage
Sydney, NSW
10.2020 - 05.2024
- Developed and executed social media strategies to increase brand visibility and engagement across platforms.
- Managed administrative tasks, including scheduling, customer inquiries, and inventory tracking
- Worked with Shopify and Monday
- Conducted product photography to create high-quality images for online listings and social media
- Created and curated engaging content aligned with current events and trending topics on Tik Tok and other platforms.
- Monitored and managed brand reputation on social media, addressing negative feedback proactively.
- Enhanced visual content through filters, edits, and after-effects to maintain a high-quality brand image
- Scouted locations and curated props for photoshoots to support marketing campaigns.
- Helped design a few collection's and also a logo for Restated's own brand. As well as product design handling with different companies.
- Did numerous photoshoot's for each vintage drop.
- Proficiency in photo and video editing tools (e.g., Adobe Creative Suite, Canva)
Ski Instructor
Thredbo Snow Sports
06.2015 - Current
- Taught skiing fundamentals to diverse age groups, adapting techniques to individual needs
- Ensured student safety and collaborated with other instructors to deliver high-quality lessons
- Communicated effectively with students, parents, and supervisors regarding training and events.
Retail Store Manager
Rip Curl
11.2017 - 06.2020
- Implemented merchandising strategies that increased store sales and improved profitability
- Managed daily operations including inventory control, product distribution, and visual merchandising
- Mentored and trained employees, improving their sales techniques and customer service skills
- Analysed customer feedback to optimise store operations and enhance the shopping experience.
Sales Assistant
Scotch & Soda, Love Stories
08.2017 - 09.2018
- Product photography for social platforms
- Processed transactions accurately while maintaining a high level of customer service.
- Increased sales by building strong customer relationships and providing excellent service.
- Helped customers locate products and checked store system for merchandise at other sites.
- Handled customer inquiries, complaints, and returns professionally, ensuring a positive experience for all clients.
Retail Assistant
David Jones
11.2016 - 08.2017
- Delivered exceptional customer service, assisting with sales, locating items, and processing transactions
- Monitored sales floor activities, ensuring merchandise was well-stocked and organised
- Used POS system to process sales, returns, online orders, and gift card activations.
- Stocked merchandise, clearly labeling items, and arranging according to size or color.
Ski Instructor
Whistler Blackcomb Snow Sports
12.2015 - 04.2016
- Provided skiing instruction to international and school groups, accommodating non-English speakers
- Developed lesson plans tailored to group dynamics and individual skill levels
- Worked as part of a team to deliver consistent and effective instruction.
Education
Thredbo Level 4: Alpine Skiing APSI - Ski Instructing
APSI
Jindabyne NSW07.2023
Diploma in Fashion Business: Marketing - Fashion Business
Orana College
Sydney, NSW11.2017
CSCF: Alpine Ski Racing Coach - Ski Racing
CSCF
Whistler BC02.2016
High School Certificate: Secondary Education - High School
Northern Beaches Christian School
Terrey Hills, NSW11.2014
Level 1 Race Coach - Ski Racing
Alpine Skiing Snow Aus Race Co.
Thredbo07.2021
Skills
- Social Media Management
- Teamwork and Collaboration
- Social Media and Promotions
- Content Development
- Photography and Videography
- Communication
- Facebook, Instagram, LinkedIn
- Adobe Creative Suite
- Managing Complaints
- Time Management
- Problem-solving abilities
- Networking and relationship building
- WordPress, Shopify
- Coaching Techniques: Sports Conditioning, Performance Analysis, Team Management
- Product Photography
Timeline
Administrative & Social Media Specialist
Restated Vintage
10.2020 - 05.2024
Social Media Manager
Völkl Australia
03.2020 - Current
Ski Race Coach & Social Media
Thredbo Ski Racing Club
06.2019 - Current
Retail Store Manager
Rip Curl
11.2017 - 06.2020
Sales Assistant
Scotch & Soda, Love Stories
08.2017 - 09.2018
Retail Assistant
David Jones
11.2016 - 08.2017
Ski Instructor
Whistler Blackcomb Snow Sports
12.2015 - 04.2016
Ski Instructor
Thredbo Snow Sports
06.2015 - Current
Thredbo Level 4: Alpine Skiing APSI - Ski Instructing
APSI
Diploma in Fashion Business: Marketing - Fashion Business
Orana College
CSCF: Alpine Ski Racing Coach - Ski Racing
CSCF
High School Certificate: Secondary Education - High School
Northern Beaches Christian School
Level 1 Race Coach - Ski Racing
Alpine Skiing Snow Aus Race Co.
References
Nick Hill - Volkl Australia
Contact number - 0487921464
e - nick@sportrade.com.au
Ben Randall - Restated Vintage
Contact m - 0410447322
e - ben.randall39@gmail.com
Harry Starr - Restated Vintage
Contact m - 0448427791
Craig Branch - Thredbo Ski Racing Club
Contact m- 0400811614
e - headcoach@thredboskiracingclub.com
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