Mimi O'Brien
Bondi,NSW
Summary
A passionate, skilled Creative Director with 20 years of experience in event styling, production, talent management, content creation, magazines, film, advertising & print with a unique creative eye, hardworking ethic and exceptional people skills. Adept at overseeing creative teams to accomplish challenging objectives. Excellent communicator, problem solver and detail-oriented manager proficient in business operations and customer needs.
Overview
24
24
years of professional experience
Work History
Creative Director (Contract Role)
NSW Premiers Department, Creative Services
04.2024 - Current
- Overseeing ideation & implementation of confidential Memorial project with Creative Services team
- Collaborate, produce & lead creative services team in method, style, direction of special project
- Consistent delivery of high-quality, elevated creative content for special project
SENIOR AGENT (MATERNITY LEAVE CONTRACT)
Scoop Model Management
05.2023 - Current
- Managed client schedules and coordinated auditions, callbacks, and bookings with efficiency and attention to detail.
- Secured high-profile clients by implementing effective talent scouting and relationship-building strategies.
- Increased client bookings through strategic marketing efforts, including social media promotion and targeted outreach.
- Mentored junior agents in best practices for talent management while sharing valuable insights from personal experiences in the field.
- Maintained up-to-date knowledge of entertainment industry trends, allowing for informed guidance on client career choices.
- Collaborated with agency team members to develop innovative approaches for showcasing talent in a competitive market.
- Cultivated a positive work culture within the agency environment by fostering open communication channels among staff members.
- Established trust with prospective clients during initial consultations by demonstrating a clear understanding of their unique goals and aspirations.
- Monitored project budgets closely to maximize profits while maintaining quality representation across all aspects of client careers.
- Expanded agency services by identifying new revenue streams such as workshops or seminars led by experienced professionals within the company''s network of contacts.
- Organized and attended industry events for talent and client promotion.
- Maintained relationships with high-profile clients in entertainment industry through consistent communication.
- Built a diverse roster of talent by attending industry events and proactively seeking out emerging artists.
- Facilitated networking opportunities between represented talent and key industry players at relevant events or gatherings.
FOUNDER / FLORIST, FLORAL & TABLE TOP STYLIST / SOCIAL & EDITORIAL CREATIVE DIRECTOR & PRODUCER / EDUCATO
FlowerPlay
07.2021 - Current
- Created and grew a brand transitioning from a brick & mortar retail florist (with 10+ years commercial experience) & stylist, to digital/social brand with private studio.
- Servicing local, private residential, corporate/fashion/retail & event clients
- Concept/produce/art direct/shoot/edit/write all social content
- Created and taught travel destination focused masterclasses
- Launched weekly flower subscription service
- Developed strong partnerships with other businesses to allow for collaboration and more significant opportunities for growth.
- Established a successful business by identifying market needs and developing innovative solutions.
GENERAL MANAGER / HEAD OF MEN'S DIVISION
Chic Management
01.2014 - 07.2023
- Exceptionally experienced in all aspects of talent management, working with Australia's best known brands and talent.
- Negotiating contracts, travel, visa's, accommodation
- Model management and career growth
- Extensive liaising & communication with general public, corporate & high caliber clientele
- Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
- Developed and implemented strategies to increase sales and profitability.
FOUNDER / FLORIST, FOOD & INTERIORS STYLIST / SOCIAL & EDITORIAL CREATIVE DIRECTOR & PRODUCER
Buffalo & Vine
01.2000 - 07.2021
- Freelance stylist and producer for events, weddings, flowers food and interiors
- Concept/produce/art direct/shoot/edit/write all social content & event planning
- Established a successful business by identifying market needs and developing innovative solutions.
CO-FOUNDER / SOCIAL & EDITORIAL CREATIVE & MARKETING DIRECTOR (CURATION & COPY) / EVENT BUMP OUT MANAGER
The Bump Out Crew
12.2016 - 01.2021
- A high end, exclusive bump out service for florists.
- Evaluated market trends to identify emerging opportunities and inform strategic decision making.
- Developed marketing materials and campaigns to boost brand awareness and customer engagement.
- Grew the customer base through targeted outreach and networking events.
- Established foundational processes for business operations.
- Developed key operational initiatives to drive and maintain substantial business growth.
FASHION DIRECTOR
Complete Wedding magazine
11.2012 - 12.2013
- Implemented trend forecasting strategies to drive product development decisions, staying ahead of competitors in the fast-paced fashion industry.
- Effectively managed budgets and resources to maximize profitability while maintaining quality standards in all areas of production.
- Organized successful fashion shows and events that showcased new collections and generated buzz within the industry.
- Established strong relationships with media outlets, leading to regular coverage of product launches and other noteworthy happenings at the company.
- Mentored junior staff members in various aspects of fashion direction, fostering professional growth and development within the team.
PRODUCTION MANAGER
No Dice Hollywood short film
07.2009 - 08.2009
- Tropfest Winner - Best Screenplay
SENIOR AGENT WOMEN'S DIVISION
Chic Management
07.2007 - 08.2009
FASHION EDITOR
Cosmopolitan Brand Extension Magazines
03.2004 - 06.2007
- Increased readership of the fashion section by curating engaging content and exclusive interviews.
- Streamlined content creation processes by implementing efficient workflows and utilizing innovative tools.
- Curated attention-grabbing photoshoots, working closely with talented photographers, stylists, and models to produce memorable images.
- Established and maintained relationships with luxury showrooms and high-end fashion houses for sample requests.
- Produced over 1000 pages on latest bridal, pregnancy fashion, beauty, pop culture, jewelry and accessory trends.
- Visited numerous fashion PR houses and designers to acquire wardrobes for shoots.
- Attended international fashion weeks to report on emerging trends, providing comprehensive coverage for readers worldwide.
Education
2020 AWARD School Graduate - Public Relations, Advertising, And Applied Communication
AUSTRALASIAN WRITERS & ART DIRECTORS ASSOCIATION
Sydney, NSW01.2020
2013 Unlocking Creativity & First Draft Novel - Creative Writing
THE WRITERS STUDIO
Bronte, NSW2002 Visual Merchandising & Design - Design And Visual Communications
ULTIMO TAFE
Ultimo, NSWSkills
- Event Production & Design
- Strategic Thinking
- Creative team leadership
- Visual storytelling
- Concept Development
- Deadline-oriented
- Styling
- Shooting
- Editing & post
- Art directing & copy writing
- Social media strategy
- Creative direction
- Curating & booking teams
- Managing budgets
- Innovative
- Creative and adaptable
- Working commercial hand model
- Large scale big budget & small scale resourceful productions
- Experienced and respected team leader
- Mentor to staff at all levels
Socialmedia
@mimso, @buffaloandvine, @flowerplay_, @thebumpoutcrew, @flowerplay_bondi @pressedbyflowerplay
References
REFERENCES AVAILABLE UPON REQUEST
Timeline
Creative Director (Contract Role)
NSW Premiers Department, Creative Services
04.2024 - Current
SENIOR AGENT (MATERNITY LEAVE CONTRACT)
Scoop Model Management
05.2023 - Current
FOUNDER / FLORIST, FLORAL & TABLE TOP STYLIST / SOCIAL & EDITORIAL CREATIVE DIRECTOR & PRODUCER / EDUCATO
FlowerPlay
07.2021 - Current
CO-FOUNDER / SOCIAL & EDITORIAL CREATIVE & MARKETING DIRECTOR (CURATION & COPY) / EVENT BUMP OUT MANAGER
The Bump Out Crew
12.2016 - 01.2021
GENERAL MANAGER / HEAD OF MEN'S DIVISION
Chic Management
01.2014 - 07.2023
FASHION DIRECTOR
Complete Wedding magazine
11.2012 - 12.2013
PRODUCTION MANAGER
No Dice Hollywood short film
07.2009 - 08.2009
SENIOR AGENT WOMEN'S DIVISION
Chic Management
07.2007 - 08.2009
FASHION EDITOR
Cosmopolitan Brand Extension Magazines
03.2004 - 06.2007
FOUNDER / FLORIST, FOOD & INTERIORS STYLIST / SOCIAL & EDITORIAL CREATIVE DIRECTOR & PRODUCER
Buffalo & Vine
01.2000 - 07.2021
2020 AWARD School Graduate - Public Relations, Advertising, And Applied Communication
AUSTRALASIAN WRITERS & ART DIRECTORS ASSOCIATION
2013 Unlocking Creativity & First Draft Novel - Creative Writing
THE WRITERS STUDIO
2002 Visual Merchandising & Design - Design And Visual Communications
ULTIMO TAFE
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