Mina Beirami
Sydney,NSW
Summary
Product Designer and Strategic Builder with a focus on AI workflows for efficient product deployment. Skilled in user research and product strategy with empathy and a philosophy of knowing the users first, leading to impactful solution design and execution. Demonstrated success in achieving measurable business outcomes through innovative product solutions. Collaborates effectively with engineering and business teams, leveraging an engineering mindset.
Case study link:
https://minabei.practicecloud.com/
https://previewcloud-navigator-home-flow.lovable.app/
Overview
6
6
years of professional experience
Work History
Product Builder
PenCS
Sydney, NSW
06.2023 - Current
- Revamped Practice Cloud product strategy after seven months in the market, addressing issues from 50 dissatisfied practices out of 24,000 potential users.
- Identified root causes related to incorrect metrics and user assumptions regarding primary users.
- Redefined user focus on nurses and practice managers to enhance operational effectiveness.
- Developed system to identify patients needing assistance and link them to MBS incentives.
- Implemented monitoring tools for patient health and progress to track potential revenue.
- Eliminated vanity metrics, replacing them with outcome-focused KPIs for better performance assessment.
- Streamlined data presentation to deliver essential information in a printable format, directly from CIS data.
Senior Product Designer
Samsung (6 months Contract)
Sydney, NSW
10.2022 - 05.2025
- Optimized e-commerce checkout to increase conversion by 15%.
- Ran A/B tests and UX experiments that actually moved revenue, not just engagement.
UI/UX Designer
Tom Waterhouse
Sydney , NSW
12.2019 - 10.2023
- Designed a horse racing app that hit #3 in Australia for downloads.
- Balanced high-velocity product cycles, with data-driven design decisions.
Education
Some College (No Degree) - UX Design Immersive
Udacity (Online Course)
New York09-2020
Bachelor of Arts -
Azad University
Tehran Iran03-2012
Skills
- User Truth First: I find out who’s actually using your product (not who you think is) and design for them
- Business Outcome Alignment: I reshape product roadmaps so they fit user workflows and still hit business targets
- Future-Fit Building: I use AI agents, low-code tools, and design systems to go from insight to working product fast
- B2B Reality: I know enterprise products aren’t “fun” they’re about tasks, progress, and measurable outcomes
- User experience design
- Interactive prototyping
- Data visualization
- A/B testing
- Usability testing
- E-commerce optimization
- Customer journey mapping
- Critical thinking
- Adaptive problem solving
- Accessibility design
- Design leadership
- Issue resolution
- Marketing
Refrences
Available on request
Timeline
Product Builder
PenCS
06.2023 - Current
Senior Product Designer
Samsung (6 months Contract)
10.2022 - 05.2025
UI/UX Designer
Tom Waterhouse
12.2019 - 10.2023
Some College (No Degree) - UX Design Immersive
Udacity (Online Course)
Bachelor of Arts -
Azad University
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