Results-driven Area Manager with expertise in operational management and sales analysis. Proven ability to enhance team performance and drive customer satisfaction through effective training and performance evaluation.
Overview
22
22
years of professional experience
Work History
Area Manager
Panerai/ Richemont
Melbourne, VIC
03.2023 - Current
Managed daily operations across multiple retail locations.
Supported training initiatives for local and interstate authorized dealers to enhance product knowledge and service delivery.
Implemented visual merchandising standards to align with brand guidelines.
Conducted performance evaluations and provided constructive feedback.
Ensured compliance with company policies and procedures in all locations.
Analyzed sales data to improve operational efficiency and effectiveness.
Promoted positive customer service experiences by promptly resolving conflicts.
Developed strategies for increasing sales, market share and customer satisfaction.
Oversaw the recruitment process for new staff members including interviewing and training.
Implemented training initiatives to coach staff on best practices and protocol for enhanced profitability.
Collaborated with other departments such as Human Resources or Marketing on initiatives related to Area Management duties.
Coordinated with store managers to create targeted plans for enhancing operational efficiency across locations.
Area Manager/ Senior Store Manager
Paspaley Pearling PTY LTD
Melbourne, VIC
10.2017 - 02.2023
Managed daily operations of multiple retail locations, enhancing customer experience and driving loyalty.
One of the key members to set up and open the new boutique in Chadstone.
Driving store KPIs inc. total sales, average transaction, average unit, conversion rate
Highest performer in the business in terms of all KPIs
Always individually the top sales in Victoria and top five in the business despite juggling management duties
Collaborated with clients and marketing team to identify and pursue new business opportunities, expanding client base.
Recruited and trained retail team members to improve performance.
Planned and hosted major annual events including LNY, IMD, Mother’s Day, mid-autumn festival, New Collection Launch, and Christmas, increasing brand engagement.
Department Manager/ Stock Controller
Burberry
Melbourne, VIC
05.2013 - 09.2017
Facilitated team meetings to synchronize departmental goals with company vision.
Managed inventory levels to ensure product availability and quality standards.
Developed training programs to enhance staff skills and product knowledge.
Managed daily operations to uphold high standards of customer service.
Implemented visual merchandising strategies to enhance store presentation.
Handled shift overstock, restocking, and inventory control.
Coached and trained new staff members, providing guidance on department policies and procedures.
Developed and managed staff schedules to ensure optimal coverage and support business needs.
Sales Manager
VIP Link PTY LTD
Melbourne, VIC
08.2009 - 02.2012
Oversaw operations of 5 retail stores in Melbourne, ensuring alignment with company standards.
Led sales team in developing strategic plans for market expansion.
Trained and mentored new sales representatives on best practices.
Collaborated with marketing to align campaigns with sales goals.
Analyzed customer feedback to refine product offerings and services.
Managed key client relationships to enhance satisfaction and loyalty.
Developed training materials for ongoing staff development initiatives.
Managed daily operations of sales department, supervising staff to achieve sales targets.
Training Manager/ Sales Support Manager
ManulManulife-Sinochem Life Insurance Co.
Nanjing, Jiangsu, China
09.2006 - 12.2008
Contributed to preparation for opening of sales office in Yangzhou.
Scheduling training plan (Yearly/ Monthly/ Weekly)
Training all sales agents. (Products knowledge and sales skills)
Designed and implemented training programs for diverse employee skill development.
Mentored junior trainers to improve their instructional techniques and delivery methods.
Facilitated engaging workshops to enhance team performance and knowledge retention.
Proposed sales competitions and product promotions to drive engagement.
Prepared materials and resources for sales competitions and product promotions.
Monitored and reported outcomes of sales competitions and product promotions.
Sales Unit Manager
Taiping Life Insurance Co.
Nanjing, Jiangsu, China
05.2004 - 07.2006
Led team to exceed sales targets through targeted coaching and support.
Developed training programs for new agents, improving product knowledge and sales skills.
Managed daily operations, ensuring compliance with company policies and regulations.
Collaborated with cross-functional teams to enhance customer service processes.
Resolved client issues promptly, maintaining strong customer relationships and satisfaction.
Provided guidance, coaching, and mentoring to staff members.
Mentored nursing staff and set unit goals and standards.
Actively participated in recruitment efforts by interviewing potential candidates.