MINGLI CHEN
Glen Waverley,NSW
Summary
- Achieved 10k new followers and improved brand perception within one quarter.
- Enhanced brand recognition through creative content strategies, resulting in higher conversion rates.
- Developed brand slogans and messaging that strengthened customer loyalty and market position.
Overview
6
6
years of professional experience
Work History
Social Media Specialist
sello products
Dandenong, VIC
01.2023 - 06.2023
- Develop and implement social media strategies that align with the company's objectives, increasing follower engagement and brand awareness.
- Manage SEO and SEM campaigns, driving significant organic traffic to company platforms.
- Created engaging content, growing a project's follower base by 10k within one quarter and improving brand reputation.
- Conduct market research to stay ahead of industry trends, adjusting strategies to maximize impact.
- Collaborate with cross-functional teams to ensure cohesive messaging across digital channels.
- Successfully increased conversion rates by leveraging targeted marketing efforts.
Advertising Copywriter
Good Bridge
GUANGZHOU, GUANGDONG CHINA
02.2017 - 12.2018
- Developed copy for print, broadcast, and online advertisements.
- Created innovative concepts for campaigns to increase brand awareness.
- Edited content for accuracy and clarity according to company standards.
- Advised clients on best practices in digital advertising strategies.
Skills
- SEO and SEM strategy execution
- Social media management (Facebook, Instagram, LinkedIn)
- Digital marketing and campaign management
- Market research and competitor analysis
- Content creation and brand storytelling
- Project management and team collaboration
- Strong creativity in brand tone and slogan development
Languages
English
Full Professional
Chinese (Cantonese)
Native/ Bilingual
Chinese (Mandarin)
Native/ Bilingual
Timeline
Social Media Specialist
sello products
01.2023 - 06.2023
Advertising Copywriter
Good Bridge
02.2017 - 12.2018