Minh Le

• Track business data and building IMC Plan for quarterly, monthly and weekly communication for the system of 56 restaurants in the North provinces Viet Nam
• Ensuring online and offline identity for restaurants
• Analyzing data from business results and media reports
• Working with relevant specialized departments to control, optimize and evaluate performance

Achievements acquired:

• 14% growth in total revenue compared to the same period last year
• Successfully running the opening campaigns of 06 restaurants
• Optimizing communication plan framework and effective reporting
• Optimizing identity at restaurants, building activities to increase customer experience at Gogi, KTOP, Shogun, Yutang

• Market research (mainly through secondary data and in-depth interviews)
• Planning to develop new markets
• Organizing events, contact with local partners
• Training, managing and coordinating personnel
• Controlling the execution process, optimizing and evaluating performance

Achievements acquired:

• Successfully developing Da Nang market with 2 groups of courses (Marketing - Logistics)
• Collab with 03 clubs and 04 local businesses
• Revenue 240 million in the first quarter

• Building IMC Plan for businesses in multi-sectors (King Of Fish, AIME'E, S Coffee, Synary Coffee, F5 Fruit Shop...)
• Design online / offline media publications
• Working and communicating directly with customers

Achievements acquired:

• 50% increase in revenue for Synary Coffee
• Attracting more than 300 new customers every month for King Of Fish
• New packaging design and repositioning for S Coffee