Andrea Aponsu
East Melbourne,Australia
Summary
Driven to Learn, Grow and Inspire while embracing Change. As a proud Dean's List graduate in Business Management and Leadership from Coventry University (UK), I am currently pursuing a Master's in Business Analytics at Deakin University (Australia). My passion lies in combining data-driven insights with strategic management to fuel business growth and transformation. With a strong foundation in leadership, communication, teamwork and a proactive attitude my focus is on delivering value through innovative solutions in the corporate world. I aim to continuously grow both personally and professionally working towards becoming a sought-after expert in management consultancy, creating lasting value for organizations.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Digital Marketing and Analytics Intern
VNOVA
Melbourne, Australia
12.2024 - Current
- Developed and executed strategic B2B and B2C marketing campaigns to increase brand awareness and audience engagement across multiple channels
- Managed and optimized content for social media platforms (Facebook, Instagram, LinkedIn, TikTok) boosting visibility, reach and follower interaction through targeted strategies
- Conducted comprehensive market research and competitive analysis within the real estate sector identifying key trends, market opportunities and actionable insights to inform campaign strategies
- Collaborated with cross-functional teams to create and deliver tailored marketing materials ensuring alignment with diverse audience segments and business objectives
- Contributed to content marketing initiatives including writing blog posts, newsletters and email campaigns aimed at improving customer outreach and engagement
- Utilized marketing analytics tools (Google Analytics, social media insights) to monitor and evaluate campaign performance generating data-driven recommendations for optimization and future strategies
- Supported business development efforts by fostering relationships with stakeholders ensuring clear communication and the delivery of value-driven marketing initiatives
Retail Entrepreneur
Phlox
Colombo, Sri Lanka
05.2020 - Current
- Developed and managed an online retail store specializing in clothing and accessories
- Led the entire e-commerce operation including product sourcing, inventory management and logistics
- Implemented digital marketing strategies using social media advertising and email campaigns increasing customer engagement
- Handled customer service inquiries ensuring prompt and professional resolutions to customer issues
- Analyzed sales data and market trends to optimize product offerings and pricing strategies
- Oversaw the budgeting, accounting and financial management of the business ensuring sustainable growth
Financial Analyst (Dedicated Advice Associate)
Planlogic
New South Wales, Australia
02.2023 - 01.2024
- Updated XPLAN with fact finds, threads, file notes, and advice cases to ensure accurate and up-to-date client information
- Conducted comprehensive research using WealthSolver and Risk Researcher to support financial advice and recommendations
- Obtained insurance quotes to assist in the evaluation of suitable insurance products for clients
- Made fund manager questionnaire calls to gather detailed information for investment decisions
- Analyzed reports from product providers to inform advice and strategy
- Prepared review documents, including WealthCentral summaries, Client Service Agreements, and Fee Disclosure Statements, to ensure compliance and transparency
- Completed SOA/ROA request forms to facilitate the creation of Statements of Advice and Records of Advice
- Developed and delivered advice presentations to effectively communicate financial strategies to clients
- Prepared and processed product application forms to ensure smooth and accurate client transactions
- Collaborated with teams to streamline review processes and improve product evaluations
- Recommended workflow enhancements to increase review efficiency and quality
- Utilized root cause analysis to resolve discrepancies and maintain review integrity
Management Trainee
Built Mech Services (Pvt) Ltd
Colombo, Sri Lanka
08.2022 - 01.2023
- Assisted in setting goals and tracking progress to ensure timely task completion
- Analyzed sales data to improve forecasting and optimize revenue strategies
- Managed multiple projects efficiently, maintaining high performance under pressure
- Conducted market research to identify new business opportunities
- Contributed to the development of marketing campaigns to boost customer engagement and sales
- Enhanced communication skills through regular interactions with clients and stakeholders
- Developed and presented reports on key performance metrics to senior management
- Assisted in the recruitment and training of new team members, ensuring a smooth onboarding process
- Participated in cross-functional teams to develop innovative solutions to business challenges
- Monitored industry trends and competitor activities to inform business strategies
- Supported the development and implementation of company policies and procedures
Human Resources Intern
Commercial Credit and Finance PLC
Colombo, Sri Lanka
05.2022 - 07.2022
- Streamlined the HR administrative processes, including filing and office organization
- Supported HR communications and clerical requirements
- Developed and maintained HR data tracking spreadsheets using advanced Excel skills
- Assisted in the recruitment process by screening resumes, scheduling interviews, and coordinating with candidates
- Conducted orientation sessions for new employees, providing them with essential information and resources
- Helped manage employee records, ensuring they were up-to-date and compliant with company policies
- Participated in organizing company events and employee engagement activities
- Assisted in the administration of employee benefits programs
- Conducted research on HR best practices and industry trends to support continuous improvement
- Provided support in handling employee inquiries and resolving issues promptly
- Prepared HR reports and presentations for senior management review
Education
Master of Business Analytics - Specialized in Management Consultancy
Deakin University
Australia12.2025
BA (Hons) - Business Management & Leadership
Coventry University
UK12.2023
Higher National Diploma - Business Management & Leadership
NIBM
Sri Lanka12.2022
Advanced Diploma - Business Management & Leadership
NIBM
Sri Lanka12.2021
GCE Advanced Level Examination -
Holy Family Convent
Sri Lanka12.2019
GCE Ordinary Level Examination -
Holy Family Convent
Sri Lanka12.2016
Skills
- Project Management
- Strategic Management
- Marketing Management
- Operations Management
- Business Analytical Skills
- Research & Development
- Organizational Development
- Human Resource Management
- Financial & Management Accounting
- Customer Relationship Management
- Exploratory Data Analysis (EDA)
- Programming Languages (Python & R)
- Business Intelligence (Power BI & Tableau)
- Microsoft Office Suite (Word, Excel, PowerPoint, Outlook, Teams)
- Tech Savviness
- Multitasking Skills
- Conflict Resolution
- Cultural Sensitivity
- Communication Skills
- Problem-Solving Skills
- Customer Engagement
- Reliability & Punctuality
- Teamwork & Collaboration
- Customer Service Experience
Certification
- IELTS
- AAT Foundation Level
- Working With Children's Check
Volunteer Experience
- Member of the Deakin Business and Analytics Society
- Member of the Deakin University Student Association
- Member of the Deakin Beta Alpha Psi Society
- Associate Member of the ACS (Australian Computer Society)
- Associate Member of AISA (Australian Information Security Association)
- Public Relations Directress of Leo Club of NIBM
- Professional Development Directress of Rotaract Club of NIBM
References
References will be provided upon request.
Timeline
Digital Marketing and Analytics Intern
VNOVA
12.2024 - Current
Financial Analyst (Dedicated Advice Associate)
Planlogic
02.2023 - 01.2024
Management Trainee
Built Mech Services (Pvt) Ltd
08.2022 - 01.2023
Human Resources Intern
Commercial Credit and Finance PLC
05.2022 - 07.2022
Retail Entrepreneur
Phlox
05.2020 - Current
Master of Business Analytics - Specialized in Management Consultancy
Deakin University
BA (Hons) - Business Management & Leadership
Coventry University
Higher National Diploma - Business Management & Leadership
NIBM
Advanced Diploma - Business Management & Leadership
NIBM
GCE Advanced Level Examination -
Holy Family Convent
GCE Ordinary Level Examination -
Holy Family Convent
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