Miranda Wu

1.Marketing planning: Coordinate brand building and marketing promotion work, develop brand feasibility strategy plan.

2.Content operation: responsible for the development and implementation of new media operation strategy, planning quality content with business needs and hot spots, including the planning and implementation of online content and offline materials.

3. Market research: actively follow up policy and industry dynamics, pay attention to and collect information of competing products, compile research reports and marketing planning reports.

4. User insight: Explore and analyze users' potential needs, collect user feedback, and increase customer stickiness.

5. Data analysis: Analyze user operation indexes according to operation data analysis tools to improve operation efficiency and results.

6. User conversion: Responsible for the operation and management of new media matrix, improve user UGC and brand awareness.

7. Cooperate with the department's internal online and offline activities planning and implementation.

1. Marketing planning: Develop annual and monthly brand marketing plans, including market industry research, consumer insights, competitor research, brand positioning, as well as product planning and marketing strategies.

2. Project management: responsible for the follow-up, discussion and analysis of online and offline projects to ensure the successful completion of marketing ideas from concept to implementation as scheduled.

3. Planning and implementation: Strong creative ability, responsible for content planning of brand new media social platforms.

4. User management: according to customer needs, conduct data pool market user research, collect customer needs, monitor user data, dig out different layers and pain points, so as to improve the conversion rate.

5. Review and analysis: half-yearly and annual project review and data review, according to the data and customer feedback, updating the project cooperation and service direction.

1.Brand promotion: assist the marketing department to complete the daily brand promotion, activity planning and publicity work.

2.Industry analysis: collect market information of the same industry, carry out market research and compile market analysis reports.

3. Planning and : Participate in planning and implementation of product launches, exhibitions, etc., and complete preliminary follow-up, mid-term implementation and post-review work.

4.Support and cooperate with other work of marketing department.

1. Market insight: actively follow up market policies and industry dynamics, pay attention to and collect information from market competitors, gain insight into hot spots and trends, and maintain market acuity.

2. Consumer analysis: Through customer information collection and analysis, explore potential demand, combine consumer behaviour and feedback, and cooperate with the department to output consumer research reports.

3. Marketing planning: Support the planning of various brand activities, including holding exhibitions, assisting in the landing of activities and material development.

4. Support and cooperate with other work of marketing department.