Misty Keel

Spearhead the creation and execution of the Asia Pacific B2B marketing strategy to acquire, retain and grow American Express' largest and most strategically important global commercial customers. Key achievements include

• Expanded strategy from 2 to 7 markets across the region by partnering with multiple stakeholders and understanding complex local market needs resulting in contribution of USD $1B in revenue growth + 30k new Corporate Cards across Asia Pacific.
• Innovated strategy by developing deep understanding of what resonated with the premium, untapped C suite audience and negotiated relevant, strategic brand partnerships with Deloitte, AFR, Forbes and the Economist whilst also ideating and delivering net new proprietary product to create robust C suite thought leadership program that delivered unprecedented levels of customer engagement and revenue growth. Strategy successfully replicated across International markets due to its huge success.
• Created and led content strategy for annual corporate global proprietary customer conference by leveraging deep understanding of market trends and audience needs then negotiating premium talent within tight budget - delivering NPS scores of 93 (2 consecutive yrs) and exceeding attendance goal.
• Identified and solved for internal, multi market automated marketing approval system by working directly with software development team, driving greater efficiencies and agility for the International enterprise and faster GTM deployment.
• Hired, trained, mentored and led Assistant Marketing Manager to execute Asia Pac marketing strategy across multiple projects in 7 markets, within budget / deadline whilst continuing to evaluate and modify campaigns to exceed targets.

Accountable for the retention and growth of some of American Express' largest and most strategic global Fortune 500 customers across Asia Pacific

• Consistently exceeded sales targets by developing true partnerships with customers to deliver innovative solutions that solved their needs while driving revenue growth and customer advocacy.
• Spearheaded the transformation of an Australian AU $20m annual account into a global USD $220m annual account by influencing & negotiating with internal and customer senior stakeholders and clearly articulating the differentiated value proposition and partnership, building a strong and lasting customer relationship.
• Ideated and developed a custom robotic tool for a customer by working with internal automation centre of excellence to build this in conjunction with the customer. This solved customer business need, a first for our business and drove USD $40m worth of new revenue.
• Presidents Club Award Winner - 2018 - Top 3% of performers globally and Chairmans' Club Award Winner for top performers in 2018 and 2019.

Accountable for managing, retaining and growing Australian and global businesses with revenues exceeding USD $300m annually.

• Exceeded customer and internal expectations by delivering 270% expected sales volume in Year 1 on implementation of new global account by developing strong working customer partnership and demonstrating ease of doing business, establishing ongoing customer advocate and growth partner.
• Consistently exceeded sales targets by developing strategic customer account plans and collaborating with senior stakeholders and internal partners to deliver value and revenue growth.
• Mentored team members on successful sales strategies and drove creation of customer benchmarking tool leveraged across Australia team, driving identification of new sales opportunities and increased revenue growth.

Responsible for managing, growing and retaining a portfolio of CWT’s largest Australian and global Corporate Travel clients whilst also managing a team of 6 direct reports and each client’s P & L.

• Led win of a large, flagship account, closely collaborating with Head of Sales to bring on the account as a "pilot" - with management / onboarding success being determinate factor of company winning the account.
• Pioneered onboarding of online booking tools (OBTs) across Australia with expanded role responsibilities including launching customer OBTs in Singapore and Hong Kong as a result of successful Australia programs.
• Cultivated and strengthened lasting client relationships using strong issue resolution and dynamic communication skills, known for successfully managing key company marquee accounts.

• Hired, trained and mentored two operations teams - 21 direct reports - known for developing high performing team members.
• Developed and maintained relationships with external vendors and suppliers ensuring customer contractual obligations were met.
• Directed initiatives to improve work environment, company culture or overall business strategy.
• Supervised operations staff and kept employees compliant with company policies and procedures ensuring low error / cost impacts.
• Spearheaded process improvements, resulting in increased productivity and reduced operational costs.

Various roles including Operations Supervisor, Corporate Travel Consultant, Business Analyst and Inbound Tour Planner in the Travel Industry where I developed skills managing multiple projects simultaneously, refined my leadership, negotiation, time management and communication skills. I also spent two years in Residential Property Management where I developed strong relationship management, copywriting, marketing, sales and business management skills.