Summary
Overview
Work History
Education
Skills
References
Hobbies and Interests
Locations
Board Appointments
Timeline
Generic

Mitchell Catlin

Melbourne,Australia

Summary

Dynamic media and marekting leader with extensive global experience, successfully driving major campaigns with success at management and board level. Recognized for emotional intelligence, exceptional multi-tasking abilities and calmness under pressure. Spearheaded innovative communications initiatives that drove brand awareness and delivered on business objectives. Committed to further advancing brand impact through strategic leadership, collaboration and best practice

Overview

30
30
years of professional experience

Work History

Head of People, Culture, Marketing & Brand (temp)

Linchpin Hospitality Group
Sydney, Australia
06.2024 - 03.2025
  • Oversee the marketing, media, and HR functions across our venues in Sydney and Melbourne, with five more due to come on by the end of the year, including the new five-star hotel in Bondi.
  • Manage and execute major events in all venues, along with the full customer experience and journey, in both B2B and B2C operations.
  • Internal and external communications for the HO and venues.
  • Marketing strategy and implementation at each venue, which includes rebranding and launching.
  • Media relations on behalf of the business, including stakeholder engagement with partners, brands, and government.
  • Developed market leading culture initiatives to change perception of the hospitality industry including three-day weekends, study leave and study grants, volunteer days, and cultural workshops
  • Ensure 90% retention rate of team members and 80% plus in job satisfaction
  • Launched a company-wide community program where $1 from every main meal and hotel room goes to OzHarvest
  • Managed full commercial procurement partnerships with key suppliers to delivers reductions in costs and cash revenue for venues

Contract roles

Wanderlust Vitamins and ALIVE drinks
Melbourne, Australia
02.2023 - 06.2024
  • Led the team’s sponsorships and partnerships, brand and media strategies on a part time basis, matching with my Masters studies
  • Partnerships included Australian Fashion Week and Supercross where full event activations were held
  • Oversaw the campaign to bring Drew Barrymore to Australia for a series of shows with Wanderlust last year in Sydney and Brisbane
  • Helped set up the Wanderlust partnership with Jane Fonda for June, including all commercial partnerships

Chief of Staff to Matthew Guy – The Victorian Liberal State Opposition Leader

Department of Premier and Cabinet
Melbourne, Australia
09.2021 - 08.2022
  • Worked for 12 months in a political office as part of an election cycle
  • Involved in strategic policy creation, social and digital media, brand advice, budget management and leadership of 15 staff in the team

Director

Self - Catchy Media Marketing and Management
Melbourne And Sydney, Australia
11.2014 - 08.2021
  • In November 2014, I established my own media and marketing and Media Agency
  • Offering included media and PR services, content creation and influencer programs, crisis management and brand protection, corporate and internal communications, cultural change, marketing strategy, brand strategy, launch and go-to-market strategy events, sponsorship strategy and engagement and community programs
  • Clients across the seven years at home and aboard included Mercedes-Benz, Swisse, Adidas, Lexus, Helloworld Travel, Kennedy Luxury House including Rolex, Cartier and IWC, Crown Resorts and Casino, Lavazza Coffee, Bondi Sands, Vegemite, Top Shelf International alcohol brands and more
  • Events included the USA launch of Bondi Sands, Melbourne Cup carnival marquee activations for Lexus, Kennedy, Austereo and more, Mercedes partnership of the Australian Grand Prix and Australian Fashion Week, and Oprah Winfrey’s tour of Australia with Swisse
  • I was the founder and taskforce member of the proposed concept to secure the Commonwealth Games to regional Victoria – in a Games first – and this was taken up by the State Government in 2021 and then dumped by the State Government

Head of Brand and Communications

Swisse Wellness
Melbourne, Australia
05.2011 - 10.2014
  • Reported directly to the CEO and responsible for all brand marketing, events, sponsorships, partnerships, media, corporate affairs and internal communications, and major content and marketing campaigns with strong ROI attachments
  • Part of the Senior Management Team (approximately 12 people including CEO, CFO and COO) and managed a large team at home and then as we expanded globally
  • Present regularly to the Board of Directors on key portfolio responsibilities
  • Oversee allocated media and marketing budgets worth tens of millions of dollars and sit on strategic business teams across the organization, including costs and new business projects
  • Signed and executed the entire Ellen DeGeneres show visit to Australia – where we worked closely with Destination NSW and the City of Sydney - and signed Nicole Kidman as our Global Ambassador – the first time Nicole had worked with an Aussie brand
  • Negotiated, oversaw and executed all major Ambassador programs and major sponsorships and events including the Olympic Games, The Melbourne Cup Carnival (the first wellness partner of racing with is Australia’s #1 VIP hospitality program), Cricket Australia, Netball Australia, Swimming Australia, Rugby Australia and more
  • Spokesperson for the company as required on all major issues across all mediums, and strategic adviser to the CEO
  • Helped establish the Celebrate Life Foundation – our charity arm of the business through appropriate Government and regulatory frameworks
  • Helped establish the company's Local Area Marketing program that was based on supporting the mental and physical health of young Australians
  • Responsible for all Swisse brand and communications executions as part of our global roll out – the biggest licensing deal in Australian history through our partnership with P & G

General Manager – Brand and Communications

Myer Stores (Australia's largest department store)
Melbourne, Australia
09.2007 - 03.2011
  • Originally joined the company as PR and Media Manager and was promoted to the wider brand marketing position that also included events, sponsorship, partnerships and local area marketing program
  • Reported directly to the CEO
  • Managed a staff of around 24 people on employment and budgets across multiple portfolios of tens of millions of dollars to deliver growth in challenging times during much of the GFC and leveraging the extremely successful Myer One loyalty and VIP program for targeted customer engagement
  • Led the internal communications team which had over 15,000 employees across every part of the country
  • Part of the Senior Management Group which included the CEO and CFO
  • Presented regularly to the Board of Directors on portfolio responsibilities and part of the team that pulled together quarterly sales updates, and half and full year results
  • Managed key sponsorships and events for Myer including Fashions on the Field, Carols by Candlelight, Christmas windows and Christmas parade, fashion weeks and more
  • The key Myer contact for the IPO of Myer – when the company returned to public hands and heavily involved in the development of the prospectus, investor and public roadshows and subsequent annual reports
  • Direct role in overseeing the Myer Community Fund – the company's charity arm – with major events including the Myer Precious Metal Ball – where proceeds went to the Olivia Newton John Cancer and Wellness Centre
  • Helped oversee the establishment of the Myer Local Area Marketing Program which saw significant dollars set aside for all 60 plus Myer stores to activate in each of their local communities to build relationships and the Myer brand through content, media and engagement programs
  • Created the company's first global platforms – a sponsorship and activation of GDAY USA in Los Angeles
  • Spokesperson for the company on all major issues across all mediums
  • Responsible for all negotiations, creations and executions of Myers major events program

Director - Media

Haystac Public Affairs
Melbourne And Sydney, Australia
10.2005 - 09.2007
  • Established the first official media team at Melbourne's premier media and government relations agency
  • Provided strategic media advice, media relations, crisis management, media training and content creation for some of Australia's and Melbourne's biggest brands including Myer, David Jones, ANZ, Heinz, Toyota, GSK, the City of Melbourne, Westfield, Victoria Racing Club, and Victorian and Federal Government agencies
  • Co-ordinated major events, activations and community partnerships, and corporate social responsibility programs, for clients mentioned above, along with preparatory documents such as annual reports and briefing documents
  • Included being seconded to both the 2006 Commonwealth Games as a strategic advisor and seconded to the 2007 World Swimming Championships as the media manager for the CEO and executive team

Chief of Staff

Ten Network - Melbourne
Melbourne, Australia
08.2004 - 10.2005
  • Appointed to run the day to day operations of the Melbourne television newsroom and reported to the Director of News
  • Managed around 20 general news and sports reporters
  • Set the news agenda of the day
  • Liaised with all network corporate and sales partners
  • The Ten Network is now the Australian arm of Paramount

Senior Media Roles

Television and radio
Melbourne, Sydney, Canberra And Los Angeles, Australia
09.1995 - 10.2005
  • Seven Network United States Bureau correspondent based in Los Angeles and covered major stories including September 11 first anniversary, Space Shuttle disaster, Iraq war, major United Nations Security Council sittings, APEC, Prime Ministerial visits and the Academy Awards and other Hollywood events
  • Seven Network Parliamentary Bureau correspondent based in Canberra covering Federal elections, Federal budgets and September 11
  • Seven Network reporter
  • News reporter and presenter roles at 3AW in Melbourne, 2UE in Sydney and 2CC in Canberra, along with guest roles on panel discussions on Sky News

Education

Master of Communication - Marketing, Media And Communication

Deakin University
Melbourne, VIC
11-2025

High School Diploma -

Ringwood Secondary College
Melbourne, VIC
11.1991

Skills

  • Team player
  • Strong leader
  • Loyalty
  • Integrity
  • Effective multi-tasking
  • Deadline-driven project management
  • Emotional intelligence
  • Care for people
  • Global experience
  • Brand
  • Marketing
  • Media
  • Communications

References

  • Alex Needs, Head of News Integration, Nine Network, +61 414 618 828
  • Olivia Wirth, CEO, Myer, +61 415 218 843
  • Jonathon Moran, Confidential Editor, Daily Telegraph, +61 405 218 101

Hobbies and Interests

  • Travelling at least once a year overseas.
  • Movies (soft spot for thrillers and foreign films).
  • Visiting coastal holiday home.
  • Cooking for friends.
  • Reading biographies and autobiographies.
  • Meditating at least once a day.

Locations

  • Melbourne, VIC
  • Sydney, NSW

Board Appointments

  • Non-Executive Director, Netball Australia, 07/01/20, Member of the national sport’s Audit and Risk Committee., Board Member on the executive committee for media rights deal.
  • Sole Director, Buy Aussie Now, 03/01/20, Founded a marketplace for Aussie made products., Secured over $2 million from investors.

Timeline

Head of People, Culture, Marketing & Brand (temp)

Linchpin Hospitality Group
06.2024 - 03.2025

Contract roles

Wanderlust Vitamins and ALIVE drinks
02.2023 - 06.2024

Chief of Staff to Matthew Guy – The Victorian Liberal State Opposition Leader

Department of Premier and Cabinet
09.2021 - 08.2022

Director

Self - Catchy Media Marketing and Management
11.2014 - 08.2021

Head of Brand and Communications

Swisse Wellness
05.2011 - 10.2014

General Manager – Brand and Communications

Myer Stores (Australia's largest department store)
09.2007 - 03.2011

Director - Media

Haystac Public Affairs
10.2005 - 09.2007

Chief of Staff

Ten Network - Melbourne
08.2004 - 10.2005

Senior Media Roles

Television and radio
09.1995 - 10.2005

Master of Communication - Marketing, Media And Communication

Deakin University

High School Diploma -

Ringwood Secondary College

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Mitchell Catlin