Summary
Overview
Work History
Education
Skills
Languages
Additional Information
Timeline
Selected Publications
Research Interests
Selected Publications
Research Interests
Generic
Moghaddaseh Mohammadian

Moghaddaseh Mohammadian

Melbourne,VIC

Summary

Dynamic Lecturer brings more than 15 years of experience in academic roles also industry section. Motivates students to actively participate in all aspects of educational process. Uses various assessment tools and strategies to improve instruction methods. focus on positively contributing to department success. Proven skill in curriculum and course development. Dedicated to building morale and creativity among students. Interested in adding Value to the academic system and human Wisdom.

Overview

15
15
years of professional experience

Work History

Associate Professor

Islamic Azad University, Shiraz
Shiraz, Iran
09.2008 - Current
  • have more than 15 years teaching experience in the top university of Iran . Both undergrad and postgraduate courses received excellent feedback.
  • specialized units have been taught: Branding Strategy, Marketing Management (Advanced), International Commerce, Organizational Behavior, Market Research, consumer Behavior, Specialized English Course for Management.
  • Actively participated in departmental committee evaluation of peers as well as promotion and tenure votes.
  • Supervised work of postgraduate students by assisting and supporting research.
  • Developed and published some pieces for Business Management and Marketing journals and publications.
  • Made significant contributions to field of Business administration and digital Marketing.
  • Planned and executed Marketing research projects to expand body of academic work.
  • Sought training in effective teaching methods to reach upper-level undergraduate students.
  • Collaborated with peers on research to develop new insights and valuable professional relationships.
  • Demonstrated responsibility to meet deadlines, prioritize responsibilities and accept and apply constructive feedback.
  • Identified promising students to take on assistantships for research initiatives.

Dean of Business Administration Department

Islamic Azad University of Shiraz
Shiraz, Iran
01.2017 - 06.2020
  • Prepared reports using academic or institutional data and information.
  • Provided assistance to faculty by teaching classes, conducting orientation meetings and scheduling events.
  • Collaborated with teachers to understand and improve classroom conditions.
  • Established policies and procedures and made modifications based on analysis of operations, performance and other research information.
  • Advised students on course selection, progress toward graduation and career decisions.
  • Recruited, hired and oriented departmental staff.
  • Directed activities of admissions, registration and career services departments.
  • Strategized and implemented methods for streamlining processes, controlling costs and modernizing operations.

Business Administration Faculty Member

School of Management & Economics, Shiraz University
Shiraz, Iran
09.2011 - Current
  • Specialized units have been taught: Marketing Management, International Marketing, Organizational Behavior, Market Research, Marketing strategies, Organizational Behavior(Advanced), Digital Marketing, consumer Behavior
  • Evaluated students through group projects and timed assessments.
  • Clarified assignments and project expectations to help students satisfy learning objectives.
  • Organized lesson plans and drafted syllabi to identify scope of course.
  • Enforced no-cheating policy and respectful behavior among class participants.
  • Met with struggling students for tutoring sessions, effectively reducing class failure rates 37%.
  • Conducted classes during summer months for students seeking opportunity to graduate at accelerated pace.
  • Satisfied administrative responsibilities through active usage of teacher portals and grading systems.
  • Researched secondary texts such as publications and magazines to improve knowledge in Marketing.
  • Incorporated technology into lesson planning to engage students in classroom.
  • Delivered course lectures using modern technology to enhance student comprehension.

Chief Marketing & Branding

The Chimney Cake Factory LLC
Dubai, UAE
03.2019 - Current
  • Identified, recommended and led initiatives to drive growth and performance improvement.
  • Devised and managed creative plans for company branding and product launches.
  • Communicated key insights with internal stakeholders to define and address customer needs.
  • Defined and executed long term brand strategy and positioning for multiple products across all channels.
  • Developed integrated marketing communications programs, collaborating with and managing agency partners to meet plans.
  • Defined core product messaging, positioning and differentiation strategies to align with overall company strategic plan.

Marketing Consultant

Management Association of Iran
Tehran, Iran
04.2015 - 02.2023
  • Developed and implemented promotional plans targeting key audiences.
  • Supported clients in raising brand recognition through strategic marketing.
  • Facilitated growth and increased brand awareness by working with the team to build and maintain key relationships.
  • Led information-gathering consultation meetings with various clients to determine marketing goals and available budget.
  • Managed customer digital marketing strategies to meet quarterly client sales goals.

Chief Marketing Officer

Neiriz Cement Factory
Neyriz, Iran
01.2019 - 10.2020
  • Identified, recommended and led initiatives to drive growth and performance improvement.
  • Developed new initiatives and partnerships with business and community leaders to reach business objectives.
  • Devised and managed creative plans for company branding and product launches.

Marketing Consultant

Shahr Ara Company
Shiraz, Iran
03.2018 - 03.2019
  • Recommended, planned and implemented promotional strategies to increase market share.
  • Researched clients and competitors to ascertain information useful for developing focused marketing solutions.
  • Cultivated programs for client outreach and marketing, website development and services to promote profitability.
  • Advised on development of new service and product offerings to increase shares in emerging markets.

Branding Consultant

Fars Disman Company
Shiraz, Iran
04.2018 - 08.2019
  • Created highly successful marketing and branding strategies to spearhead entry into market.
  • Tracked communications strategies, advertising campaigns and marketing approaches to measure successes and failures.
  • Created proposals for service and product strategies based on marketing data.

Marketing Consultant

Mahan Parse Company
Shiraz, Iran
08.2016 - 03.2018
  • Analyzed consumer behavior data to develop and budget campaigns tailored to different media outlets to achieve company's advertising objectives.
  • Researched clients and competitors to ascertain information useful for developing focused marketing solutions.
  • Spearheaded special event planning and design of conference materials, promotional items and booth setup.

Marketing Consultant

Saliz Company
Marvdasht, Iran
02.2017 - 12.2017
  • Addressed marketing needs of customers by creating and designing ads that promoted goods and services of advertisers.
  • Collaborated with various departments to achieve client vision and marketing objectives.
  • Managed customer digital marketing strategies to meet quarterly client sales goals.

Marketing Consultant

Lamerd Cement Factory, Lamerd
Lamerd, Iran
10.2012 - 11.2012
  • Recommended, planned and implemented promotional strategies to increase market share.
  • Planned and organized public relations and promotional events.
  • Prepared detailed marketing forecasts on daily, weekly and quarterly basis.

Chief Marketing Manager

Altofigh
Dubai, UAE
01.2010 - 01.2012
  • Worked with management team to oversee and monitor marketing strategy.
  • Developed social media marketing strategies to help brand company and increase sales.
  • Managed creation of marketing materials, collateral and sales support tools.
  • Prepared and sent proposals to prospective clients.
  • Developed and supervised marketing campaigns and events to maximize income and achieve audience targets.

Chief Marketing Strategist

Asia Insurance Think Tank
Tehran, Iran
01.2011 - 10.2011
  • Planned advertising campaigns for online, print and other mediums.
  • Developed marketing strategies based on corporate objectives and market trends.
  • Worked closely with customers to determine appropriate marketing offerings and strategies for business needs.

Education

PhD - Business Administration Marketing

Shahid Beheshti University
Dubai
06.2014

Master of Business Administration - Marketing

Islamic Azad University
06.2005

BSc - Agricultural Engineering

Shiraz University
06.2002

Skills

  • Lesson Planning and Curriculum Creation
  • Academic Advisement
  • Research and Analysis
  • Team Leadership
  • Branding Specialist Product Management
  • Social Media Marketing
  • Multimedia Communications
  • Marketing Channel Development
  • Digital Marketing
  • Expert choice
  • I mind Map
  • ICDL
  • SPSS

Languages

English
Professional
Persian
Native/ Bilingual

Additional Information

  • International Conference of Management and Industrial Engineering with concentration on Knowledge Management
    and Competitive Skills” (2020). Allameh Tabatabaei University.
  • Member of Scholar Committee and Speech in International Management Conference of 21st. Century” (2019). International
    Center of Broadcasting Organization Conference.
  • International Business Eminence Conference. (2018). Shiraz University.
  • Strategic Management and Evolution. (2019). International Center of Broadcasting Organization Conference.
  • “Intelligent Management Conference. (2018). Tehran University.

Timeline

Chief Marketing & Branding

The Chimney Cake Factory LLC
03.2019 - Current

Chief Marketing Officer

Neiriz Cement Factory
01.2019 - 10.2020

Branding Consultant

Fars Disman Company
04.2018 - 08.2019

Marketing Consultant

Shahr Ara Company
03.2018 - 03.2019

Marketing Consultant

Saliz Company
02.2017 - 12.2017

Dean of Business Administration Department

Islamic Azad University of Shiraz
01.2017 - 06.2020

Marketing Consultant

Mahan Parse Company
08.2016 - 03.2018

Marketing Consultant

Management Association of Iran
04.2015 - 02.2023

Marketing Consultant

Lamerd Cement Factory, Lamerd
10.2012 - 11.2012

Business Administration Faculty Member

School of Management & Economics, Shiraz University
09.2011 - Current

Chief Marketing Strategist

Asia Insurance Think Tank
01.2011 - 10.2011

Chief Marketing Manager

Altofigh
01.2010 - 01.2012

Associate Professor

Islamic Azad University, Shiraz
09.2008 - Current

PhD - Business Administration Marketing

Shahid Beheshti University

Master of Business Administration - Marketing

Islamic Azad University

BSc - Agricultural Engineering

Shiraz University

Selected Publications

  • Mohammadian, M. & Ghodrati, N., (20 August 2020), Evaluation of the effect of marketing mix on private label brand
    value(case study: Dairy Products). Marketing Management Journal /26.
  • Mohammadian, M. & Siahzadeh, SH.(2019), “Impact of emotional marketing on the increase of sale with intervening role of customer satisfaction. international management Journal/12.
  • Mohammadian, M. & Siahzadeh, Sh. (2019), Investigation on intention to return for tourists to green hotels based on customer satisfaction and expected behavior. Industrial Management Journal /36.
  • Mohammadian, M. & Siahzadeh, Sh. (2019). Investigation on intention to return for tourists to green hotels based on customer logical Behavior( Case Study: 4 and 5 star hotels in Shiraz). Industrial Management Journal /37.
  • Mohammadian, M. & Kohmareh Hosseini, B. (2018). The effect of multiple emotional marketing on verbal advertisement and intention of tourists for return with intimidation role of satisfaction feeling in Shiraz City Hotels. management and economics development Journal /23.
  • Mohammadian, M., Roosta, A. & Lajevardi. J. (2017). Providing a model for achieving sustainable competitive
    advantage based on competitive intelligence in insurance industry and evaluating affecting indices and dimensions. Asian Journal of research in marketing.
  • Mohammadian, M., Lajevardi, J. (2017). Competitive intelligence loop contexts insurance industry. International Journal Of Engineering, Business and enterprise applications.
  • Mohammadian, M. & Hamidizadeh, M. (2016). Competitive intelligence and competitive advantages.
    Iranian Journal of Management Association/28.
  • Mohammadian, M. & Hamidizadeh, M. (2015). Studying the dynamic model of the competitive intelligence in insurance industry considering time factor. Advances in environmental Biology.
  • Mohammadian, M. & Abbasi, A. (2009). Survey of relation between Consumer Attitude Toward websites and Internet Advertisement effectiveness In Shiraz University. Iranian Management Sciences Quarterly.
  • Mohammadian, M., Abbasi, A., (2008). Identifying and Ranking the effective factors on customer Satisfaction Through AHP Technique in car Industry. Management culture Quarterly.

Research Interests

  • Digital Marketing strategies
  • Consumer Behavior
  • Cultural factors in consumer behavior
  • Ethical Marketing
  • Brand Awareness
  • Strategic Marketing
  • Online Advertising
  • social Media Advertisement

Selected Publications

  • Mohammadian, M. & Ghodrati, N., (20 August 2020), Evaluation of the effect of marketing mix on private label brand
    value(case study: Dairy Products). Marketing Management Journal /26.
  • Mohammadian, M. & Siahzadeh, SH.(2019), “Impact of emotional marketing on the increase of sale with intervening role of customer satisfaction. international management Journal/12.
  • Mohammadian, M. & Siahzadeh, Sh. (2019), Investigation on intention to return for tourists to green hotels based on customer satisfaction and expected behavior. Industrial Management Journal /36.
  • Mohammadian, M. & Siahzadeh, Sh. (2019). Investigation on intention to return for tourists to green hotels based on customer logical Behavior( Case Study: 4 and 5 star hotels in Shiraz). Industrial Management Journal /37.
  • Mohammadian, M. & Kohmareh Hosseini, B. (2018). The effect of multiple emotional marketing on verbal advertisement and intention of tourists for return with intimidation role of satisfaction feeling in Shiraz City Hotels. management and economics development Journal /23.
  • Mohammadian, M., Roosta, A. & Lajevardi. J. (2017). Providing a model for achieving sustainable competitive
    advantage based on competitive intelligence in insurance industry and evaluating affecting indices and dimensions. Asian Journal of research in marketing.
  • Mohammadian, M., Lajevardi, J. (2017). Competitive intelligence loop contexts insurance industry. International Journal Of Engineering, Business and enterprise applications.
  • Mohammadian, M. & Hamidizadeh, M. (2016). Competitive intelligence and competitive advantages.
    Iranian Journal of Management Association/28.
  • Mohammadian, M. & Hamidizadeh, M. (2015). Studying the dynamic model of the competitive intelligence in insurance industry considering time factor. Advances in environmental Biology.
  • Mohammadian, M. & Abbasi, A. (2009). Survey of relation between Consumer Attitude Toward websites and Internet Advertisement effectiveness In Shiraz University. Iranian Management Sciences Quarterly.
  • Mohammadian, M., Abbasi, A., (2008). Identifying and Ranking the effective factors on customer Satisfaction Through AHP Technique in car Industry. Management culture Quarterly.

Research Interests

  • Digital Marketing strategies
  • Consumer Behavior
  • Cultural factors in consumer behavior
  • Ethical Marketing
  • Brand Awareness
  • Strategic Marketing
  • Online Advertising
  • social Media Advertisement

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Moghaddaseh Mohammadian