Mohammed Oliyath

I’m a passionate marketing professional who loves bringing brands to life through creative campaigns, engaging content, and meaningful customer experiences. With experience in social media management, digital marketing, and client engagement, I thrive in fast-paced environments where strategy meets creativity. I’m excited to step into a Marketing Coordinator role, where I can help brands grow, connect with their audience, and create lasting impressions.

1️ Integrated Advertising Media Plan – Cobs Popcorn

• Developed a multi-platform marketing strategy to reposition Cobs Popcorn as a premium healthy snack.
• Managed paid social campaigns (Facebook, Instagram, YouTube, Google Ads) and traditional advertising (TV, radio, billboards).
• Created a strategic media buying plan using pulsing and flighting techniques to optimize audience reach.

2️ Customer Experience (CX) Strategy – Queen Victoria Market

• Designed an interactive "Scavenger Hunt" app idea to enhance customer engagement and market foot traffic.
• Integrated GPS navigation, digital rewards, and real-time tracking to improve the visitor experience.
• Conducted consumer research and journey mapping, identifying key pain points and solutions.

3️ International Market Entry Plan – Kangaroo Springs (France)

• Developed a market expansion strategy for an Australian beverage brand entering the French premium segment.
• Designed a targeted marketing campaign leveraging social media, influencer collaborations, and QR code promotions.
• Conducted SWOT, PESTLE, and competitor analysis to position the brand effectively.

4️ Digital Brand Activation – Milk Bar Cosmetics

• Created a social media-driven brand awareness campaign featuring interactive digital experiences.
• Designed a Personalized Fragrance Quiz to enhance consumer engagement and product recommendations.
• Managed influencer partnerships and pop-up brand activations at high-traffic retail locations.