I am a passionate and results driven Events Sales Manager with a proven history of success in event sales and management. I thrive on building genuine connections with clients, understanding their unique needs, and creating bespoke proposals that bring their visions to life while driving business growth. With hands-on experience managing the entire event lifecycle, I collaborate seamlessly with operations, marketing, and catering teams to ensure every detail is executed flawlessly.
Organised and proactive, I excel at juggling multiple events simultaneously while maintaining a sharp focus on delivering exceptional customer satisfaction. I’m motivated by my love for the hospitality and events industry and take pride in crafting memorable experiences that leave a lasting impression. With strong negotiation skills and a deep understanding of event logistics and market trends, I’m excited to bring my energy and expertise to a team where I can continue to make a meaningful impact.
• Directed event planning and operations for MRC race days including Caulfield Cup Carnival and MRC owned events such as Whisky, Wine and Fire, including setup, execution, and teardown activities.
• Developed and implemented detailed event plans and operational overlays tailored to event scale.
• Managed all temporary infrastructure builds for public events, ensuring compliance with all regulatory requirements.
• Coordinated production, utilities and services to meet the operational needs of event build areas.
• Oversaw staffing rosters for Caulfield and Sandown race days, including Event Staff, Security, and Cleaning, ensuring timely communication and budget adherence.
• Collaborated with external stakeholders for the delivery of wagering services and emergency services on race days.
• Designed and implemented event signage for race day operations.
• Enhanced event planning systems and processes to drive efficiency and continuous improvement.
• Acted as Chief Warden or Duty Manager during Caulfield and Sandown race days.
• Provided operational support to the Mornington venue as needed.
• Managed key redevelopment projects, ensuring interim plans maintained business continuity.
• Provided recommendations on event space design and suitability to internal and external stakeholders.
• Ensured operational elements for key events met expectations and adhered to compliance requirements, including permits.
• Ensured compliance with occupancy permits for temporary builds at events.
• Assisted in the development and refinement of Venue and Event Emergency Management Plans.
• Acted as the primary contact for external contractors, including Harry the Hirer, GP Consulting, Tabcorp, PBS, and service providers.
• Managed relationships with internal stakeholders to ensure the successful delivery of events and projects.
• Supported cost control measures within Operations department budgets.
• Ensured adherence to Capex budgets through effective planning and execution.
• Maintained compliance with financial policies and systems, including purchase order processing in EBMS & E5.
• Led and mentored direct reports to foster professional growth and high performance.
• Identified talent and supported career development through succession planning and training initiatives.
• Oversaw end-to-end planning, coordination and execution of major events, including the Sandown 500, music festivals, cultural events, private functions, and large-scale conferences.
• Managed all ‘non race day’ functions and events at Sandown Racecourse, managing floor plans, dietary requirements, event orders, and run sheet documentation to ensure seamless execution.
• Acted as the primary liaison between clients and event personnel, ensuring accurate and timely communication of event details.
• Organised and led weekly Event Order meetings with stakeholders, ensuring alignment on event requirements.
• Maintained regular communication with contractors to coordinate event spaces and ensure calendar awareness.
• Managed inbound inquiries via phone and email, prepared tailored event proposals, and converted leads into confirmed bookings.
• Conducted site visits with potential clients, showcasing event spaces and services.
• Drafted and finalized contracts for functions and events, ensuring accuracy and compliance.
• Conducted post-event follow-ups, addressing client feedback to drive customer satisfaction and retention.
• Supported business growth by renewing contracts and exceeding sales targets.
• Maintained precision in event scripting and data management within the ERP system.
• Secured revenue streams by preparing accurate quotes and processing payments promptly.
• Acted as Chief Warden or Duty Manager during Sandown race days and events.
• Oversaw staffing rosters for Sandown race days, including Event Staff, Security, and Cleaning, ensuring timely communication and budget adherence.
• Developed and maintained strong relationships with VIP clients, understanding their preferences, and ensuring personalised service to enhance their betting experience.
• Planned and executed exclusive events and hospitality experiences tailored for VIP clients, ensuring high-quality engagement and satisfaction.
• Acted as the primary point of contact for VIP clients, addressing inquiries, resolving issues promptly, and providing timely information about new features or promotions.
• Implemented targeted communication strategies to drive off-platform revenue and enhance client retention.
• Ensured all interactions with VIP clients adhere to responsible gaming practices and comply with regulatory requirements.
• Worked closely with internal teams, including marketing, operations, and customer service, to ensure a seamless and exceptional experience for VIP clients.
• Successfully assisted in coordinating the annual awards night and smaller Victorian Breeder events at prestigious thoroughbred sales.
• Reported daily race results across various media platforms, ensuring timely and accurate updates for stakeholders.
• Managed social media channels to enhance engagement and promote Victorian success stories, increasing awareness and reach.
• Built and maintained relationships with trainers, owners, and breeders to arrange interviews and deliver compelling content that resonated with audiences.
• Analysed and verified personal budgets, credit reports, and applicant information, adhering to responsible lending guidelines.
• Conducted thorough financial and background checks on prospective customers.
• Consistently surpassed monthly KPIs and sales targets through effective customer engagement and sales strategies.
• Managed multiple customer applications, accounts, and new inquiries simultaneously, ensuring accuracy and timely resolution.
and Event Manager- The Emerald Hotel, South Melbourne
• Managed daily bar operations, including inventory control, staff scheduling, and maintaining high service standards to ensure an exceptional customer experience.
• Planned, coordinated, and executed events, from private functions to large-scale gatherings, ensuring seamless delivery and guest satisfaction.
• Developed and maintained relationships with clients, vendors, and suppliers to negotiate contracts and secure quality products and services within budget.
• Trained, supervised, and motivated bar and event staff, fostering a positive work environment and driving team performance.
• Oversaw financial aspects, including budgeting, cost control, and revenue analysis, to maximize profitability.
• Ensured compliance with health, safety, and licensing regulations, maintaining a safe and welcoming environment for guests and staff.
• Designed and implemented innovative beverage menus and promotions to attract new customers and retain loyal patrons.
• Monitored customer feedback to continuously improve service quality and operational efficiency.
Event Planning and Execution
Venue Operations Management
Workforce Management
Business Development
Relationship Management
Strategic Planning