Molly Mckenzie

• Working on brands such Dan Murphy’s, Jimmy Brings and BWS. Creating copy at scale for 1000's of product descriptions, subject lines, for email and SEO website content.
• Leading a project on Googlesuite AI vertex training the AI model to write about wine, beer and spirits in perfect brand tone of voice.
• Identifying ABAC issues, analysed information and provided solutions to problems.
• Developing and maintaining creative and effective working relationships with key stakeholders.
• Demonstrated leadership skills in managing projects from initial concept to build completion.
• Passionate about learning and committed to continual improvement.
• A/B testing, roadmapping and worked in Agile and scrum methodology.
• Self-motivated, with a strong sense of personal responsibility.

• Writing EDMs targeting different audience personas. Looking at data and buyer persona and CTR and using personalisation testing.
• Writing on-brand copy for online website content, such as UX, landing pages, and social media and SEO.
• Writing e-books, blogs, thought leadership articles and newsletters.
• A/B testing on social media paid adverts and EDMs adhering to employers' overarching brand identity and personality.
• Creating high-impact messaging for marketing media, such as long form blogs and 'how to' articles, contributing to increases in Sales Teams revenues.
• Proactively collaborating with SME's and and stakeholders in development of long form and short form content, maintaining consistency with brand marketing and message strategies.
• Incorporated regulatory compliance requirements into copywriting, confirming content met with strict guidelines.

Working in this fast paced liquor distribution FMCG company, with brands such as Fireball , Southern Comfort and Fever-Tree supporting Marketing teams and Sales teams, liaising with external and internal stakeholders. Gaining in-depth knowledge about premium liquor such as Vodka, Whiskey and Gin as well as Tonic combinations and Cocktail ingredients on regular workshops.

• Working collaboratively with in-house creatives.
• Developing copy while maintaining brand voice and adhering to legal requirements.
• Providing writing support in fast-paced environment for variety of public-facing materials.
• Producing advertising material for use by publication, broadcast or internet media to promote sale of goods and services.
• Utilized exceptional writing, editing and proofreading skills to produce engaging and error-free content.
• Writing SKU liquor descriptions, editing and sourcing SKU images, uploading onto SKUVANTAGE.com.
• Research, writing and editing quality content for newsletters, e-guides, ad copy, presentations, sales support, social media, and marketing.

In this internal consultant role, with over 60 pubs, I helped venues by writing Music Policies and guides on how to maximise revenue through music.

• Writing specific music polices for individual pubs to adhere to, to create the right audience and clientele for location.
• Digital Marketing, Wordpress, Instagram and Facebook.
• Working with external agencies/artist management to fuse marketing and music together towards target audiences to attract demographics.
• Established consistent music genre language and written methodology for venue discussions, development and music atmosphere success.
• Developed and maintained strong working relationships with playlisters, musicians, executives, and hiring managers to foster partnerships that produced consistent results.

• Coordinated event communications in Print and Social Media
• Client liaison for Music festivals to sports events, arts music events, ad -hoc writing print/digital content to budgeting.
• Developed, maintained and utilized diverse client base.
• Collaborated with managers to provide customer feedback and recommend operational changes to meet emerging trends.
• Maintained relevance and fluency on company offerings and industry trends.
• Gained customer trust and confidence by demonstrating compelling, persuasive and bespoke offerings.
• Met with customers to discuss and ascertain needs, tailor solutions, and close deals.
• Developed new business relationships and maintained existing through regular communications and effective account management.

Wrote a weekly column for 7 years about my life, and built a large fan base of loyal readers.

• Represented for established and new Film Directors for this Music Video company
• Securing work for Directors by writing and pitching to music video commissioners at companies like BMG and Island records.

Busy role, represented diverse range of TV and Film editors and Film FX Artists.

• Wrote and edited content for operations, marketing and public relations needs.
• Crafted company communications plans to reinforce branding and imaging strategies.
• Managed email marketing encompassing content development, SEO and distribution using Mail Chimp.

• I assisted with checking licensed music to researching and data entry to quality control and liaising with broader departments to increase consistent broadcast.
• Writing content for e-guides and communications.
• I worked helping produce quality radio audio content. Interviewed football teams Liverpool FC and famous DJs like Pete Tong, and FatBoy Slim and edited the content, adding jingles, piecing together stories and write fun content.

• Runner in Post-production
• Logged 1000's of hours of reality TV camera footage for Editors
• Supported Film crews on set for 100's of shoots.

• Social Media Marketing and Website Content writing
• Selected songs for weekly radio show and presented show for 4 years.
• Trained new DJs on technology and sound booth use.
• Hosted Weekly show every Wednesday and reaching wide audience winning outstanding ratings and loyal base.
• Answered booth call line and took song suggestions, chat from listeners.
• Established relationships with potential sponsors, securing sponsorship.
• Announced different parts of radio broadcasts including ads, song switches and breaking news segments.

• Www.2ser.com.au
• Www.bondibeachradio.com.au
• Www.eastsidefm.com.au
• Www.toweronlineradio.com
• Www.1btn.fm.