Summary
Overview
Work History
Education
Skills
Socialwork
Volunteer Experience
Timeline
Generic
Momina Dehlvi

Momina Dehlvi

Port Melbourne,VIC

Summary

Forward thinking Digital Marketing Specialist, working with cross functional teams to achieve marketing and brand development goals. Collaborates and strategically create, execute and optimise fresh approaches for multiple brands. Experience in different fields from Pharmaceutical to Retail with 4+ years of experience in Marketing. Proficient in leveraging various online channels to drive brand awareness, online engagement and conversions. Skilled in leading teams, highly trained with Marketing Tools and implementing effective sales strategies to drive business success. Successful Digital Marketing Specialist skilled at planning, executing and optimizing online marketing strategies. Promotes products successfully through multiple digital strategies. Achieves consistent successes with excellent planning skills and proactive campaign tracking.

Overview

5
5
years of professional experience

Work History

Digital Marketing – Assistant Manager

Market Ninety Nine Private Limited
03.2023 - 03.2024
  • Collaborated directly with the Head of E-commerce to develop and implement advanced digital marketing strategies aimed at achieving ambitious sales targets
  • Provided leadership, guidance, and support to the digital marketing team and interns, fostering a balanced and productive work environment
  • Managed digital marketing budgets, monitoring spending on Google Analytics, Meta Suite, and Marketplace ad campaigns to ensure efficient allocation and reconciliation
  • Enhanced my skills in SEO, link building, on-page optimisation, Google Search Console and staying updated on industry best practices
  • Planned and executed email marketing campaigns to improve outreach, conversions, and build robust email lists
  • Introduced CRM software Hubspot and inventory tool Logic ERP Solutions
  • Conducted store visits to better understand the customer base, developing strategies to convert offline audiences to online shoppers
  • Implemented mobile marketing strategies, including SMS marketing campaigns, to engage customers on multiple platforms.

Digital Marketing Specialist

Market Ninety Nine Private Limited
02.2022 - 03.2023
  • Led a team of 3-4 employees, ensuring the delivery of high-quality marketing initiatives
  • Collaborated with web developers, designers, content creators, product development teams, and editors to ensure alignment with brand guidelines
  • Optimised company pages for visibility and reach, maintaining up-to-date content
  • Established and nurtured networks with third-party individuals and businesses to boost sales and increase brand awareness
  • Learnt skills in SEO, link building, on-page optimisation, Google Search Console, Google Keyword Planner and staying updated on industry best practices
  • Led the creation of comprehensive ad campaigns, resulting in significant increases in sales, website traffic, and conversion rates in FY 2021-2022
  • Actively participated in webinars, conferences, and industry networking to stay informed about the latest trends and technologies
  • Provided creative direction to the photography and videography teams, ensuring visually appealing content
  • Improved the digital customer experience by identifying issues, gathering feedback, and enhancing website visibility and navigation.

Social Media Specialist

Market Ninety Nine Private Limited
01.2021 - 02.2022
  • Assisted in developing and implementing strategic marketing positions for Market 99 through in-depth research, audience identification, and platform recognition
  • Created and published engaging content to drive brand awareness and customer engagement across various channels
  • Contributed to campaign development within the marketing and sales teams, enhancing the brand's social media presence
  • Analysed social media insights and competitor campaigns, utilising metrics to inform future marketing strategies and improve performance.

Business Development Associate

Key 'N' Lock Media Pvt Limited
07.2020 - 12.2021
  • Worked as a Business Development Associate in 360 Digital Marketing Agency
  • Identified leads and potential clients through cold calling, email outreach, events and webinars, social media platforms and personal social circle
  • Maintained a good relationship with the clients onboarded to help them out through the whole process and understood their business needs, targets and challenges
  • Learnt how to negotiate terms, pricing and contracts with potential clients
  • Worked alongside with the internal teams of graphic designers, content creators and account managers to help the onboarded clients by being the primary contact for all the work to be provided
  • Nurtured relationships with existing clients to up sell and cross sell more services within the agency
  • Acted as a brand ambassador for the agency, met different professionals across various fields and created a network pool.

Marketing Trainee

Dehlvi Remedies Pvt Ltd
03.2019 - 08.2019
  • Gained understanding on how the pharmaceutical industries work including their competition, marketing trends and strategies
  • Learnt about unani medicines, composition of medicines, dosage and healing abilities of Unani and Ayurvedic Herbs
  • Participated in sessions and workshops to enhance knowledge of the industry, sales techniques and industry regulations
  • Assisted the sales teams with relevant marketing materials and information available
  • Helped in creating brochures, flyers and newspapers ads
  • Interacted with customers offline
  • Helped out in exhibitions and standing at the front desk to get more hands-on experience
  • Learned rules about advertising medicines.

Education

Bachelors Of Arts - Marketing and Economics

Delhi University
01.2020

High School - undefined

Business & Marketing
01.2017

Skills

  • Social Media Strategies
  • Business Development Strategy and Planning
  • Entrepreneurial Mindset and Problem-Solving Abilities
  • Influencer Marketing and Management
  • Content Creation and Curation
  • Vendor Management
  • Leadership & Team Building
  • Introduction of new marketing software
  • Business Analysis
  • Detail Oriented
  • Google Analytics and tools
  • Consumer insights and market research
  • Strong Communication
  • Paid Ad Campaigns
  • Keyword Research
  • Video Editing
  • Digital Marketing Management
  • Strategic Planning
  • Campaign execution
  • Campaign Management
  • Team Leadership
  • Viral marketing
  • Project Management
  • Promotional planning
  • SEO
  • Collaborative Teamwork
  • Social media tools
  • Web Analytics
  • Marketing Strategies
  • Email marketing campaigns
  • Brand strategy

Socialwork

  • Member of Rotaract Club - 2019-20
  • Member of Sankalp NGO - 2021

Volunteer Experience

  • WORLD UNANI FOUNDATION, Covid-19 Fighter, 2020-07-01, 2020-07-01
  • ZIET MUN, Representative for Austria in United Nations General Assembly, 2020-07-01, 2020-07-01
  • Girl Up, Mental Health Certification of Participation, 2020-08-01, 2020-08-01
  • CAPP (Campaigning against plastic pollution), Certification of Appreciation, 2020-10-01, 2020-10-01
  • Logo Designing, Certification of Achievement, 2020-09-01, 2020-09-01

Timeline

Digital Marketing – Assistant Manager

Market Ninety Nine Private Limited
03.2023 - 03.2024

Digital Marketing Specialist

Market Ninety Nine Private Limited
02.2022 - 03.2023

Social Media Specialist

Market Ninety Nine Private Limited
01.2021 - 02.2022

Business Development Associate

Key 'N' Lock Media Pvt Limited
07.2020 - 12.2021

Marketing Trainee

Dehlvi Remedies Pvt Ltd
03.2019 - 08.2019

Bachelors Of Arts - Marketing and Economics

Delhi University

High School - undefined

Business & Marketing

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Momina Dehlvi