NOPPADA KANNAPHAT
Melbourne,VIC
Summary
I have extensive experience as a marketing specialist for credit card companies and retail products. As part of that role, I have worked as a strategic planner, a portfolio manager, and a sales promoter. This has equipped me with the knowledge and skills necessary to fulfill my company’s business objectives and to give team members creative and enthusiastic leadership. Strive to continuously improve performance. A multi-talented marketing specialist is enthusiastic about applying diverse skills to all areas of marketing. Flexible team player knowledgeable about both traditional and digital marketing strategies.
Overview
11
11
years of professional experience
Work History
Marketing Specialist
AB plus Digital Banking
06.2022 - 09.2023
- Developed strategic online initiatives and execution across the company’s platform and social media
- Created marketing campaigns both online and offline to achieve monthly sales as well as launched outdoor events to drive brand awareness
- Collected customer data from social media, and Mailchimp, and analyzed customers’ interactions to improve future marketing strategy and increase the number of site visitors and customer participation
- Created content ideations to promote marketing campaigns across marketing communication channels
- Analyzed customer behaviors about forex trading to create strategies in supporting increased transactions of exchanges for GBP, EUR, and THB as well as monitored trading trends, and marketing movements in the exchange market.
Assistant Manager
Krung Thai Card Public Company Limited (KTC)
08.2017 - 04.2018
- Created new strategies that kept sales momentum growing and allowed KTC to remain the top credit card in a changing market by focusing on the cosmetic market
- Liaised with partners to launch attractive marketing campaigns to generate credit card spending volumes from existing cardholders and new customer groups
- Researched topic trends to create online content to promote KTC credit cards encouraged daily usage of the customers conducted weekly reports and presented them to the board committee
- Managed marketing expenses and allocated funding within budget to initiate marketing campaigns and distribute materials to promote the campaign at the point of sales
- Evaluated the performance of the campaigns to address ways to improve future performance.
Supervisor credit card portfolio and cash segmentation products
Tesco Lotus Visa Credit Card
01.2016 - 07.2017
- Planned segmentation marketing strategies to launch marketing promotions for Tesco Visa Credit Card and Tesco Personal Loan & Installment plan focused on segmentation customers
- Developed product features, initiated activity plans, and conducted campaigns to achieve annual performance targets as well as created post-analysis to demonstrate the result of the campaign
- To identify areas to improve for the following campaigns
- Worked with multidisciplinary teams such as the Pricing, Finance, Customer Relationship Management, and Risk Management Teams to develop products and enhance new market opportunities to increase growth credit card spending volume such as mobile applications
- Supervised telemarketing team head and sales agents to ensure that all members met their performance targets as well as solving problems that might affect sales performance targets such as commission rate and revamped the application form to be easier and more friendly for the customer
- Cooperated with the IT team to create a mobile app for increasing new sales channels and monitored customer journeys to improve conversion rates of online customers.
Supervisor Key Account
AEON Thana Sinsap
07.2014 - 12.2015
- Responsible for key account partners such as Big C, and Tesco Lotus
- Identified objectives and developed marketing planning strategies to achieve business goals and yearly plans
- Managed all integrated marketing communications, advertising, public relations, sale promotions sale, and special events to create brand awareness and boost credit card spending volumes
- Worked with the agency to design and create point-of-purchase material to promote marketing campaigns in partners’ stores
- Managed the end-to-end P&L and controlled budget among productions, and campaigns to achieve KPI
- Analyzed sales performance to gain insights to initiate marketing campaigns to match market trends and seasons
- Generated cross-sell programs to expand customer base and increase sales volume.
Secretary to First Senior Vice President of the Credit Card Division
Siam Commercial Bank (SCB Bank)
10.2012 - 07.2014
- Provides a comprehensive diary management service to the Senior Vice president ‘s schedules
- Responsible for meeting the indicated deadline for each allocated client task as well as summarized the main points from presentations and developed meeting notes for SVP review
- Organized and created complex papers according to a particular brief, integrating several office programs and technical programs while using standard formats
- Collected the results of sales promotions and campaigns to analyze the effectiveness and monitor the flow of the implementation of each campaign for improvement
- Conducted in-depth competitive environment analysis, improved marketing movement, and created ad-hoc activities to increase competitiveness
- Developed plans of sales, organized materials, and helped with marketing events to make sure everything ran smoothly supported initiative campaigns, and carried out the launching
- Published SCB Credit Card Facebook fan page, managed informative content, campaigns, and activities as well as recreated and monitored feedback from Facebook to further develop marketing campaigns.
Education
Master Business Analytics -
University of Northampton
01.2022
Master of Arts - Development Economics And International Development
The Catholic University of America
Washington, DC08.2019
High School Diploma -
International Language Institute
Washington, DC02.2019
High School Diploma -
LADO International Institute
Washington, DC04.2018
BSc in Business Administration and International Business Administration -
Rajamangala University of Technology, Thanyaburi
01.2011
Skills
- Proficient in Word, Excel, PowerPoint, Basic Access, Tableau, Power BI, and Canvas
- Market Analysis
- Promotional Planning
- Database Management
- Business Negotiations
- Sales Funnel Management
- Copywriting Expertise
- Strategic Planning
- Project Management
- Campaign Development
Timeline
Marketing Specialist
AB plus Digital Banking
06.2022 - 09.2023
Assistant Manager
Krung Thai Card Public Company Limited (KTC)
08.2017 - 04.2018
Supervisor credit card portfolio and cash segmentation products
Tesco Lotus Visa Credit Card
01.2016 - 07.2017
Supervisor Key Account
AEON Thana Sinsap
07.2014 - 12.2015
Secretary to First Senior Vice President of the Credit Card Division
Siam Commercial Bank (SCB Bank)
10.2012 - 07.2014
Master Business Analytics -
University of Northampton
Master of Arts - Development Economics And International Development
The Catholic University of America
High School Diploma -
International Language Institute
High School Diploma -
LADO International Institute
BSc in Business Administration and International Business Administration -
Rajamangala University of Technology, Thanyaburi
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