Passionate about all things wellness—teaching Pilates and practicing yoga, exploring the world to discover new cultures and rituals, and constantly seeking out unique experiences that nourish the mind, body, and soul
Monica Grimshaw
Byron Bay,NSW
Summary
Dynamic Sales Leader | Wellness Entrepreneur | Pilates Instructor
Results-driven sales professional with a proven track record of leading high-performing teams and accelerating revenue growth. Skilled in strategic planning, sales development, and client relationship management across competitive markets. Known for a collaborative leadership style and adaptability to evolving business demands. Passionate about the wellness industry—founder of a successful wellness company and retreat brand, combining business acumen with holistic health expertise. Certified Pilates instructor with a unique ability to connect, inspire, and lead across industries.
Overview
15
15
years of professional experience
Work History
Pilates Instructor
Lifted Raglan
11.2024 - 07.2025
- A passionate and dedicated Pilates instructor who thrives on helping others feel strong, confident, and empowered through movement
- Built genuine connections with clients and took pride in offering exceptional customer service that goes beyond the studio
- Provided modifications for clients with injuries or limitations, ensuring a safe and effective workout experience.
- Contributed to studio''s revenue growth by promoting private lessons and package deals.
- Developed strong relationships with clients, resulting in high retention rates and referrals.
- Enhanced mind-body connection for clients through focused breathing techniques and meditation practices.
- Received consistently positive feedback from both clients and colleagues alike regarding instructional skills.
- Maintained a clean and organized studio space, ensuring a safe environment for all participants.
Founder of Casa Del Sol Photo Shoot Location
Self-employeed
03.2022 - 05.2025
- Designed and created a unique and sought after photo shoot location and creative space named 'Casa Del Sol' - a Mediterranean Beach house used for photoshoot hire and brand collaboration both nationally and internationally
- Developed strong partnerships with other businesses to allow for collaboration and more significant opportunities for growth.
- Collaborated with top fashion and homeware brands throughout New Zealand and internationally including ABI Interiors, Max Fashion, Ferm living, Flooring Xtra and many more.
- Established a successful business by identifying market needs and developing innovative solutions.
- Increased brand visibility by executing comprehensive marketing strategies through social media platforms and built a strong social media following.
- Enhanced customer satisfaction, providing exceptional service and promptly addressing inquiries and the needs of clientele.
Founder of Wild Coast Collective
Self-employeed
02.2018 - 02.2023
- Developed a wellness brand "Wild Coast Collective' launching eco-friendly yoga mats with original aerial ocean photography.
- Built a wellness community alongside the brand, hosting a number of yoga retreats and wellness event.
- Delivered exceptional customer service by addressing client concerns promptly and effectively resolving issues.
- Built a positive organizational culture that fostered creativity and innovation
- Oversaw financial management activities such as budgeting, forecasting, and cash flow monitoring for improved financial stability.
- Developed strong partnerships with other businesses to allow for collaboration and more significant opportunities for growth.
- Achieved sustainability goals, implementing eco-friendly materials.
- Built strong brand recognition and customer loyalty by delivering high-quality products and services consistently over time.
- Launched new product lines successfully through comprehensive planning, strategy and research.
- Introduced customer loyalty program, rewarding repeat business and building dedicated customer base.
Estee Lauder Counter Manager
Life Pharmacy
01.2014 - 07.2015
- Awarded 'New Counter Manager of the Year' for New Zealand by exceeding sales goals
- Promoted brand loyalty by creating personalized experiences for each customer during their visit.
- Participated in special events or promotions as needed to boost sales and increase brand visibility in-store or online platforms.
- Developed strong relationships with clients, resulting in repeat business and referrals.
- Increased customer satisfaction by providing exceptional service and product knowledge.
- Achieved sales goals through effective communication and demonstration of products.
- Collaborated with team members to improve overall store performance and achieve targets.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
Clarins Counter Manager
Farmers Department Store
01.2012 - 01.2014
- Increased sales revenue by developing and implementing effective sales strategies.
- Built long-lasting client relationships through excellent customer service and consistent followups.
- Consistently met or exceeded quarterly sales targets
- Excelled at building rapport quickly with customers which contributed significantly towards repeat business rates.
- Resolved customer complaints or concerns professionally while maintaining positive relationships with clients for future business opportunities.
- Managed inventory levels for all Clarins products, ensuring optimal stock availability for customers.
- Trained new employees on Clarins product knowledge, best practices, and presentation standards to ensure a consistent customer experience.
- Implemented effective strategies for client retention through follow-up phone calls or emails after purchase transactions were completed successfully.
- Coordinated special events at the counter such as makeup application demonstrations or skincare workshops aimed at attracting new clientele and boosting sales growth.
- Attended regular training sessions to stay updated on the latest product releases, promotions, and industry trends in order to better serve customers.
- Increased sales and customer satisfaction by providing personalized skin care consultations and recommendations.
- Maintained a clean and visually appealing counter space that aligned with Clarins'' branding guidelines while encouraging customer engagement.
Store Manager
The Feel Good Group
06.2010 - 11.2012
- Managed daily operations to ensure smooth functioning of the store, maintaining a clean, safe environment for customers and employees.
- Managed inventory control, cash control, and store opening and closing procedures.
- Addressed customer complaints promptly and professionally, resolving issues to maintain positive relationships with clientele.
- Managed store employees successfully in fast-paced environment through proactive communication and positive feedback.
Education
Certified Reformer Pilates Instructor - Pilates
MGM
Auckalnd11-2025
Advanced Diploma in Beauty Therapy - Beauty Therapy
Eastern Institute Of Technology
Hawkes Bay, NZ12-2007
Skills
- Skilled in strategic planning, sales development, and client relationship management across the wellness industry
- Known for a collaborative leadership style and adaptability to evolving business demands
Dynamic Sales Leader Wellness Entrepreneur Pilates Instructor
Dedicated sales professional with a proven track record of accelerating revenue growth and leading a motivated sales team
- Passionate about the wellness industry—founder of a successful wellness company and retreat brand, combining business with holistic health expertise
- Certified Pilates instructor with a unique ability to connect, inspire, and lead across industries
Interests
Timeline
Pilates Instructor
Lifted Raglan
11.2024 - 07.2025
Founder of Casa Del Sol Photo Shoot Location
Self-employeed
03.2022 - 05.2025
Founder of Wild Coast Collective
Self-employeed
02.2018 - 02.2023
Estee Lauder Counter Manager
Life Pharmacy
01.2014 - 07.2015
Clarins Counter Manager
Farmers Department Store
01.2012 - 01.2014
Store Manager
The Feel Good Group
06.2010 - 11.2012
Certified Reformer Pilates Instructor - Pilates
MGM
Advanced Diploma in Beauty Therapy - Beauty Therapy
Eastern Institute Of Technology
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