Monika Dimkovski
Gold Coast
Summary
Results driven Digital Marketing Specialist with experience in PPC, social media marketing, and content strategy. Proven ability to develop and execute data driven campaigns that increase brand awareness, drive engagement, and boost conversions. Skilled in Google Ads, Facebook Ads, email marketing, and analytics tools to optimise performance. Adept at crafting compelling content, managing cross-platform campaigns, and leveraging trends for growth. Passionate about delivering ROI focused marketing strategies to enhance business success.
Overview
3
3
years of professional experience
Work History
Store Manager
Seafolly
09.2023 - Current
- Supervised and mentored a team of 10 employees across two stores, ensuring operational efficiency and performance goals were consistently met
- Enhanced customer experience strategies through data driven insights, increasing satisfaction scores by implementing targeted service improvements
- Managed workforce planning, including scheduling, payroll, and administrative operations, to optimise productivity and maintain labor cost efficiency
- Led employee training and development programs, improving team performance, product knowledge, and service standards
- Utilised KPI tracking and performance analytics to evaluate team efficiency, identifying opportunities for process improvements
Google Ads Manager
Digital Surfer
02.2023 - 07.2023
- Strategised, developed, and optimised high-performing Google Ads campaigns, increasing conversion rates by 2% while reducing cost-per-click (CPC)
- Conducted in-depth keyword research, competitor analysis, and A/B testing, refining audience targeting and improving ad relevance scores
- Implemented data-driven bid strategies, enhancing ad placement efficiency and maximising return on ad spend
- Designed and optimised landing pages using WordPress, improving user engagement by 3%
- Analysed and interpreted marketing analytics (Google Analytics, conversion tracking, audience insights) to refine campaign performance and drive strategic recommendations
- Managed campaign budgets and allocation, ensuring efficient ad spend while exceeding key performance benchmarks
- Created detailed performance reports and presented actionable insights to stakeholders, guiding strategic business decisions
Assistant Store Manager
Lorna Jane
11.2022 - 02.2023
- Supported store leadership by overseeing daily operations, ensuring smooth workflow and high customer service standards
- Managed inventory and stock replenishment, ensuring accurate tracking and efficient product rotation to minimise shrinkage
- Analysed sales performance and customer data, leveraging insights to refine merchandising strategies and enhance store layout
- Handled escalated customer inquiries and conflict resolution, ensuring positive experiences and brand loyalty
- Assisted in executing promotional campaigns and visual merchandising strategies, increasing brand awareness and customer traffic
Marketing Assistant
Business Greenhouse
04.2022 - 11.2022
- Assisted in planning, executing, and optimising Google Ads, Facebook Ads, and PPC campaigns, ensuring alignment with client goals
- Conducted competitor research, audience segmentation, and keyword analysis to refine campaign strategies and improve targeting
- Tracked and analysed key performance indicators (KPIs) using Google Analytics and other reporting tools, identifying areas for campaign improvement
- Managed social media content calendars, scheduled posts, and engaged with audiences to drive brand interaction
- Assisted in email marketing campaigns using tools like Mailchimp, helping segment audiences and improve conversion rates
- Worked closely with designers, content creators, and marketing managers to execute successful campaigns
- Monitored and optimised digital ad budgets to ensure maximum return on investment (ROI)
- Conducted A/B testing for ad creatives, headlines, and CTAs to refine marketing effectiveness
Education
Bachelors - International Business, Marketing
Griffith University
Gold Coast, QLD01.2021
Certificate IV - TESOL
TESOL Australia
Gold Coast, QLD01.2022
Skills
- Digital Advertising
- Content Strategy
- Analytics and Reporting
- Social Media Marketing
- Project and Team Management
- Customer Service
- Problem Solving
- Customer Relations
- Multitasking and Organisation
Timeline
Store Manager
Seafolly
09.2023 - Current
Google Ads Manager
Digital Surfer
02.2023 - 07.2023
Assistant Store Manager
Lorna Jane
11.2022 - 02.2023
Marketing Assistant
Business Greenhouse
04.2022 - 11.2022
Certificate IV - TESOL
TESOL Australia
Bachelors - International Business, Marketing
Griffith University
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