Moska Najib
Melbourne,Australia
Summary
Senior communications and marketing leader with 15+ years’ experience across public-sector, health, public-interest and corporate environments. Experienced in integrated communications strategy, internal communications, executive advisory, stakeholder engagement and issues management. Combines strong editorial judgement with people leadership and the ability to translate complex information into clear, audience-focused communications. Former BBC journalist and APAC communications leader at Weber Shandwick, with experience in high-risk environments, workforce engagement and reputation management.
Overview
21
21
years of professional experience
Work History
Marketing Manager
Swatch Australia & New Zealand
Melbourne, Victoria
04.2026 - Current
- Translate global brand strategy into integrated local communications and marketing activity across PR, digital, events and retail.
- Coordinate communications and campaign delivery across Swiss headquarters, internal teams, agencies, media, retail partners and suppliers.
- Lead one direct report and coordinate a dotted-line team member, aligning priorities and supporting collaborative delivery.
- Manage campaign budgets, objectives and performance reporting, communicating plans and results to internal stakeholders and headquarters.
Strategic Communications & Advisory
Act Five
, India, Australia
01.2019 - 03.2026
- Led strategic communications projects across healthcare, research, diagnostics, education, migration and community sectors, translating complex issues into clear, audience-focused narratives.
- Developed integrated communications strategies across media, digital content, internal communications and stakeholder engagement.
- Advised senior executives and leaders on communications strategy, reputation risk, issues management and stakeholder engagement in complex and regulated environments.
- Built cross-functional teams and partner networks, developing communications frameworks and overseeing quality, risk, timelines and delivery.
Senior Managing Editor (APAC) – Social Impact, Public Sector & Community
Weber Shandwick
Singapore
07.2014 - 12.2018
- Led regional communications and content strategy for public-sector, healthcare, technology, arts and multinational clients across Asia-Pacific.
- Managed internal communications strategies supporting leadership visibility, organisational culture and workforce engagement.
- Advised senior leaders on reputation risk, crisis communications and rapidly evolving issues; developed executive briefings and strategic recommendations in high-pressure situations.
- Led multidisciplinary teams and delivered executive media training and crisis simulations, strengthening leadership communications capability and preparedness.
Visual Storyteller & Content Producer (International)
, South Asia, Australia
11.2012 - 06.2014
- Delivered communications and storytelling projects for organisations including the UN, DFID, NBC and World Nomads, making complex social and development issues accessible to diverse audiences.
- Conceptualised and delivered From Kabul to Kolkata, a documentary photography project exploring migration, identity and belonging, featured in The Wall Street Journal, BBC and CNN.
- Selected as one of three global finalists for Tourism Australia’s Best Jobs in the World campaign from more than 620,000 applicants.
- Co-authored Afghanistan – Culture Smart!, supporting cross-cultural understanding and awareness.
Journalist (Senior Reporter & Deputy-in-Charge)
BBC News
, South Asia
09.2006 - 10.2012
- Led multi-platform journalism across television, radio and digital, communicating complex political and social developments to broad audiences.
- Served as Deputy-in-Charge of the South Asia Bureau, supporting editorial leadership, operational coordination and decision-making under pressure.
- Delivered breaking-news and public-interest coverage involving elections, geopolitical developments and major security incidents.
- Exercised sound editorial judgement in sensitive, fast-moving situations, balancing accuracy, public interest, reputational risk and public trust.
Writer
Hardnews (Le Monde Diplomatique – South Asia Partner)
, India
01.2006 - 08.2006
- Reported on politics, culture and social change, developing clear, contextual narratives for diverse audiences.
Education
Bachelor of Arts - International Communications, History & Art History
Franklin University
Switzerland12-2005
Skills
- Integrated marketing strategy and digital communications
- Crisis communications & issues management
- Strategic thinking and media relations
- Multicultural marketing
- Content strategy
- Strategic thinking
Personal Information
Strategic Communications | Internal Engagement | Stakeholder Leadership
Core Capabilities
- Internal Communications Strategy, Content & Campaigns
- Executive Advisory, Leadership Engagement & Change Communications
- Issues Management, Crisis Communications & Reputation Risk
- Digital Content, Editorial Strategy & Audience Engagement
- Stakeholder Relationships & Cross-Functional Collaboration
- Team Leadership, Capability Development & Resource Management
- Communications Evaluation, Governance & Quality Assurance
- Integrated Communications Planning & Delivery
Languages
English, Dari, Hindi/Urdu, German
Awards & Honors
- Storytelling Grant Recipient — Afghan Cultural Fund, 2024
- 15x15 Young Leaders Award — Weber Shandwick, 2017
- Finalist, Best Job in the World - Tourism Australia, 2013
- Travel Photography Scholarship — World Nomads, 2013
- Knight Fellowship — Salzburg Global Seminar, 2008
Timeline
Marketing Manager
Swatch Australia & New Zealand
04.2026 - Current
Strategic Communications & Advisory
Act Five
01.2019 - 03.2026
Senior Managing Editor (APAC) – Social Impact, Public Sector & Community
Weber Shandwick
07.2014 - 12.2018
Visual Storyteller & Content Producer (International)
11.2012 - 06.2014
Journalist (Senior Reporter & Deputy-in-Charge)
BBC News
09.2006 - 10.2012
Writer
Hardnews (Le Monde Diplomatique – South Asia Partner)
01.2006 - 08.2006
Bachelor of Arts - International Communications, History & Art History
Franklin University