MOUNASREE MUTHE

Sydney, NSW | 11/2024 – Present

• Implement and maintain digital analytics tracking using Tealium iQ and Adobe Analytics, ensuring accurate measurement of user interactions.
• Design and manage Data Layer Specifications, maintaining data integrity and governance across digital platforms.
• Collaborate with squad teams, developers, product owners, and insights teams to understand requirements and optimize digital experiences.
• Provide technical assessments and troubleshooting for analytics implementations, enhancing data accuracy and reporting capabilities.

• Utilize Google Tag Manager (GTM) and Google Analytics (GA4) to configure and implement robust tagging and tracking solutions.
• Overseeing the complete GA4 setup, tracking, and implementation for various MUFG funds, including both superannuation and pension applications, Member Centre, and Sitecore Member Online sites.
• Collaborate with website teams and stakeholders to ensure accurate measurement and tracking of customer interactions, enabling personalized content and enhanced user experiences.
• Analyze and interpret data to provide valuable insights into pain points and growth opportunities, contributing to improved business outcomes.
• Lead the migration to Google Analytics 4 (GA4), implementing event-based tracking methodologies and ensuring data integrity.
• Develop and maintain data layers for effective data collection and reporting.
• Support and assist with other general website issues that may arise as part of the wider operational team.

• Extensive experience in tagging and tracking using Google Tag Manager (GTM), Google Analytics (GA), Adobe Launch, and Adobe Analytics.
• Strong focus on client management, helping businesses understand how to leverage online channels to better serve their customers.
• Skilled in building segmentation, marketing funnels, and customer journeys to gain insights into pain points and drive improved business outcomes.
• Collaborated with website teams to ensure accurate measurement and tracking of customer interactions on websites, enabling personalized content and enhanced user experiences.
• Applied critical thinking and statistical analysis to solve business and customer issues, identifying opportunities for growth and optimization.
• Actively involved in the migration to Google Analytics 4 (GA4), adapting to event-based tracking methodologies and implementing necessary configurations for data integrity.
• Conducted workshops and provided training sessions on Google Analytics 4 (GA4), helping businesses understand the new features and transition smoothly.
• Created monthly and quarterly reports using tools such as Looker Studio and Datorama, presenting information to stakeholders.
• Continuously staying updated with industry trends and advancements to enhance digital analytics expertise.
• Combining technical proficiency, strategic thinking, and client management skills to provide valuable insights and support businesses in understanding their customers, driving personalized experiences, and achieving desired outcomes.

• Managing 10+ clients daily to build rapport and identify opportunities to grow their business
• Performing keyword research on a going basis to target clients’ customer markets and capture traffic from their competitors
• Developing and implementing digital marketing strategies for SEO and SEM to improve client's market performance
• Managing multiple SEM campaigns, including Search and Shopping campaigns, daily to expand visibility
• Analyzing and monitoring SEO and SEM campaign performance to identify actionable insights
• Collate data from Google Analytics, Adobe Analytics and third-party tools and create weekly and monthly reports
• Presented the monthly, quarterly, and yearly performance reports to the client stakeholder.

• Involved in providing end-to-end SEO solutions to large Australian clients
• Analyzed and suggested page-level optimisations for improving the search ranking of several products and received positive feedback from clients
• Responsible for preparing monthly, quarterly and ad-hoc reports as per requirements
• Involved in keyword Research, optimising page titles and meta descriptions, outreach strategy, link building & backlink analysis for client websites
• Worked on different tools such as Google analytics, SEMrush, MOZ, Buzz sumo, Google search console, Ahref, GTMetrix and other internal tools as per client requirements.

• Responsible for keyword research, analysis and tracking of most ROI-based keywords for specified products or services; optimised title, descriptions and meta tags, H tag and ALT tag creation for websites, alongside establishing robots file, XML Sitemap and Google Analytics code
• Proven expertise in research and development of ethical SEO Practices, Social Media Optimization using Facebook Pages, Twitter Handlers, and other social media platforms
• Implementing paid campaigns for Facebook, blog posts, forum posting, social bookmarking, and question-answer sites (Yahoo and Quora answers)
• Responsible for tracking website rank on Google SERP and identifying value propositions and key messages for the company's marketing campaigns
• Identified and resolved process issues to encourage smoother procedures, more efficient workflow and overall business growth

• Successfully managed invoice requests of all IO media on Facebook and Instagram for clients in APAC
• Collaborated with different core teams to create and deliver best-in-class social media campaigns for assigned clients
• Responsible for processing insertion orders from scratch, including booking, setup, monitoring, and reporting using Salesforce
• Updated clients and sales teams on IO products, specs and ad types, and set up a campaign with client's targeting details in power editor
• Ensured that all creative assets met best practices and corporate guidelines
• Accountable for arranging measurement studies with 3rd party partners
• Comprehensively analysed social media analytics and provided actionable insights for clients backed by social data
• Coordinated with clients throughout all campaign stages, including asset collection, reporting, and campaign optimisation
• Responsible for creating weekly reports of all IOs on Facebook and Instagram for the APAC region and evaluating results for all campaigns with continual updates also, improve campaigns based on results
• Effectively managed credit invoicing requests from clients and agencies wishing to self-serve their ads on Facebook and Instagram
• Provided support for IO finance and invoicing issues.

• Responsible for dealing with Amazon Sponsorship advertisements and educating and guiding traders regarding the significance of sponsored advertisements
• Proficiently monitored & implemented the sponsorship ads for the sellers, evaluated and analysed results from all of them and improved campaigns based on the results
• Documented products and services offered by Amazon services and excellently articulated its functions and benefits to external audiences
• Demonstrated skills in defining the seller base and industry verticals targeted for several Amazon services using local knowledge
• Identified valuable sellers and selections for Amazon services, acquired retailers with valuable selections and established long-term partnerships
• Skillfully managed portfolio integration of sellers and helped them become self-reliant through basic training
• Tracked and monitored the performance and sales of key partners to manage their performance.