Mridushman Pathak

• Spearheaded the growth team's expansion efforts as its first hire in 2024, focusing on increasing ARR across the existing book of business.
• Designed and implemented outbound strategies and cross-functional processes for collaborating with Customer Success.
• Secured the largest expansion deal in company history, a partnership with a prestigious school.
• Expanded aspirational brands including Cranbrook HS, The Scots, and Kambala HS.
• Justified the strategic growth of the expansion team, scaling it from a single role to 6 members within six months based on demonstrated results.
• Achieved 90% attainment in H2 2024 with no ramp or historical data to inform targets.
• Achieved 138% attainment in H1 2025.

• Insider is an action CDP focused on driving our partner's customer engagement, growth, and conversion metrics whilst providing a consistent brand experience across all channels. My role involved the following:
• Create & deliver an ever-evolving strategy - custom CRO model.
• Create internal goal alignment and a unified definition of success
• Grow and improve our partnership (and performance) by focusing on business problems and creating a method of governance to ensure stakeholders are heard and involved
  Internal alignment of teams and ongoing personnel development of staff.

• Qualified leads, built relationships and executed sales strategies to drive new business for APAC market generating $1.2m worth of new business revenue in my first year (Average contract value at Yieldify globally being $35k per annum)
• Secured the largest multi-year deal globally from an ACV standpoint in 2022 i.e IKEA across 5 regions i.e SG, MY, VN, PH and MX (3 year commitment)
• Onboarded prominent brands within my first year such as IKEA, Go-To Skincare, tbh Skincare, SurfStitch, SONY and Penfolds strengthening our position in the market and bolstering our homeware, electronics, beauty and F&B verticals.
• H2 2022 - 148%
• Q1 2023 - 78%
• Q2 2023 - 104%

• Double hatted the roles of Client Partner and Client Solutions Manager for Entertainment, FinServ, Travel, Apps and Gaming industries.
• Managed end-to-end onboarding of advertisers, overseeing technical setup such as tracking, pixel implementation, and API integrations in addition to advising clients on content creation and optimisation, to drive viral reach and user engagement.
• 93% bimonthly attainment (average - includes acquisition and expansion of existing advertisers)

Achievements:

• Spearheaded a significant +1150% increase in monthly spend from a key advertiser, Spriggy by delivering on a comprehensive 6 month plan to achieve their desired CPA on the platform.
• Partnered with TikTok’s measurement partners to drive a signal adoption program amongst key spenders within Finserv. Resulted in +150% increase in daily budget across Finserv advertisers.

• Led the on-site CRO and AB testing strategies for Yieldify's key clients in the ANZ market, overseeing 22 websites and managing a book of business that grew 53% YoY, reaching $1.3 million in 2019-2020.
• Successfully managed a diverse portfolio of high-profile clients, including the L'Oreal Group (8 brands), Adidas, Reebok, The Good Guys, Bing Lee, Qantas Group, Shaver Shop, Vinomofo, Sydney Airport, and more.
• Secured +230% increase in L'Oreal's annual contract value, the largest global upsell in Australia.
• Maintained retention rate of 92% with company average being 65-70%
• Developed a core strategy playbook for customer success teams globally to drive scalable strategies that significantly impact conversion rates, average order value (AOV), and incremental revenue. This helped improve Yieldify's POC pass rate from 70% in 2019 to 85% by the end of 2020

Individual Contribution:

• Managed pay per click campaigns for up to 90 small and medium businesses in Australia along with 30 enterprise accounts in Singapore, Malaysia and Hong Kong
• Consistently maintained a retention rate of over 75% within my book of business - no lock in contracts
• Highlights involve securing the largest upsell in AU, VIPKID i.e increased their monthly investment by +400% (Increased monthly budgets from $20k to $100k)
• Lead a churn prevention project in collaboration with our Strategy BP.
• Spearheaded the onboarding and training of a brand new team of 12 client success specialists hires in Bangalore, India.