Mrinal Dighe
Digital Marketing Specialist
Clayton
Summary
Skilled Digital Marketing Specialist focused on maximising business success through effective use of Campaign Management, Social media and Website content management abilities. Top-notch communicator with excellent time management, administrative and customer service skills.
Overview
5
5
years of professional experience
5
5
years of post-secondary education
2
2
Certifications
Work History
Ecommerce & Digital Marketing Specialist
Sigma Healthcare
06.2023 - Current
- Collaborate with cross-functional teams to achieve marketing goals on time and within budget.
- Created and Manage monthly social media plan on for 350+ franchise partners for Amcal Pharmacy and Discount Drug Stores.
- Increased engagement rate on Social Media by 125% on month on month basis.
- Oversee promotions, content management, and updates on Amcal Pharmacy and Discount Drug Stores websites.
- Increased organic reach for website by +200%, after huge drop in September with new website going live for Amcal and Discount Drug Stores.
- Strategise and execute campaigns with external stakeholders for Franchise partners.
- Manage external stakeholder relationships, including invoicing and recoveries.
- Handle Google Ads campaign management for Amcal Pharmacy and Discount Drug Stores.
- Coordinate supplier packages for co-branded marketing on monthly basis.
- Reduced costs by identifying inefficiencies in operations and implementing cost-saving measures.
- Negotiated favorable contracts with vendors, securing high-quality products at competitive prices.
- Increased sales revenue with targeted marketing campaigns and strategic product positioning.
- Launched successful marketing campaigns that drove brand awareness among target audiences.
- Conducted thorough research to identify trends and inform decision-making for business growth initiatives.
- Championed adoption of new software tools that streamlined workflows across multiple departments.
Digital Account Manager
MLK Marketing
10.2021 - 06.2023
- Managing 50+ client portfolio which includes day to day communication with clients, monthly reporting meetings and handling their projects in association with Service delivery team
- Responsible to build and maintain relationship with new and existing clients
- Responsible to associate with Service Delivery team/ Production team in order to implement Digital Marketing strategies for clients project, ensuring that deadlines and scope of project has been followed
- Responsible for Client Retention and identifying opportunities for improving Digital Marketing camping for clients
- Responsible to educate clients with current digital marketing trends and how to improve marketing for their business
- Responsible to educate Clients about company processes.
Digital Marketing / Sales Coordinator
Stride Physio Health Group
08.2020 - 10.2021
- Responsible for developing digital marketing strategy from concept to launch heavily involved in analysis, optimization, and reporting
- Responsible for budgeting, performance, and creative for social ad campaigns and utilizing A/B testing
- Responsible for generating and measuring performance of the company utilizing Google Analytics, SEMrush & Uber Suggest
- Responsible for managing enquiries from clients and new leads
- Responsible for inbound and outbound calls
- Responsible for up selling and relationship management with clients via social media platforms, calls and emails.
Digital Marketing Coordinator
Primacy Care Australia
01.2020 - 12.2020
- Developed Digital Marketing Campaigns (social, blog, email, SMS) from concept to launch heavily involved in analysis, optimization, and reporting
- Responsible for budgeting, performance, and creative for social ad campaigns and utilizing A/B testing
- Responsible for generating and measuring performance of the company utilizing Google Analytics, SEMrush & Uber Suggest
- Increased paid audience growth by 200% over a period of 3 months
- Increased organic audience by 200% over a period of 5 months
- Responsible for managing inbound call enquiries from clients
- Responsible for up selling and relationship management with clients via social media platforms and emails.
Social Media Strategist
The Wellness Workshop
11.2019 - 03.2020
- Responsible for handling WIX website and content management
- Developed social media campaign, ad campaigns strategies that revitalized traffic to the company website by 90%
- Increased Social Media presence for team including the Facebook community page for Health and Wellness by 300%
- Responsible for generating and measuring performance of the company utilizing Google Analytics, SEMrush & Uber Suggest
- Responsible for relationship management with clients via social media platforms and emails.
Digital Strategist/ Account Manager
247 Digital
05.2019 - 11.2019
- Responsible for various digital marketing efforts for more than 10 clients, these efforts include email marketing, google ads, Facebook ads, analytical reporting, social media management, development of strategies for clients
- Created digital marketing campaigns
- Developed, presented, executed, and reported on campaigns
- Responsible for upselling and relationship management between clients and company
- Developed a relationship with clients and responsible for understanding the client's goals
- Responsible for communication with clients throughout the course and maintain an eye on detail, between technical team and clients
- Responsible for managing the new leads from the sales team, and responsible for inbound and outbound calls from new leads.
Education
Master of Marketing - Marketing
Deakin University, Burwood Campus
Burwood, VIC 07.2018 - 08.2020
Bachelor of Business Administration - Marketing Management And Research
G.H.Raisoni, Nagpur India
Nagpur India 07.2015 - 05.2018
Skills
SAP
Semrush
Google Adwords
Salesforce
Asana, Trello,WHMCS, Infusion Soft
Wordpress Management
Shopify Management
Campaign Management
SAP
Customer Relations
Project Planning
Certification
Marketing in Digital World, University of Illinois, Coursera.
References
Available on request
Timeline
Ecommerce & Digital Marketing Specialist
Sigma Healthcare
06.2023 - Current
Digital Account Manager
MLK Marketing
10.2021 - 06.2023
Digital Garage by Google.
06-2021
Digital Marketing / Sales Coordinator
Stride Physio Health Group
08.2020 - 10.2021
Digital Marketing Coordinator
Primacy Care Australia
01.2020 - 12.2020
Social Media Strategist
The Wellness Workshop
11.2019 - 03.2020
Marketing in Digital World, University of Illinois, Coursera.
07-2019
Digital Strategist/ Account Manager
247 Digital
05.2019 - 11.2019
Master of Marketing - Marketing
Deakin University, Burwood Campus
07.2018 - 08.2020
Bachelor of Business Administration - Marketing Management And Research
G.H.Raisoni, Nagpur India
07.2015 - 05.2018