Mrinal Dighe
Digital Marketing Specialist
Clayton
Summary
Skilled Digital Marketing Specialist focused on maximising business success through effective use of Campaign Management, Social media and Website content management abilities. Top-notch communicator with excellent time management, administrative and customer service skills.
Overview
5
5
years of professional experience
5
5
years of post-secondary education
2
2
Certifications
Work History
Ecommerce & Digital Marketing Specialist
Sigma Healthcare
06.2023 - Current
- Collaborate with cross-functional teams to achieve marketing goals on time and within budget.
- Created and Manage monthly social media plan on for 350+ franchise partners for Amcal Pharmacy and Discount Drug Stores.
- Increased engagement rate on Social Media by 125% on month on month basis.
- Oversee promotions, content management, and updates on Amcal Pharmacy and Discount Drug Stores websites.
- Increased organic reach for website by +200%, after huge drop in September with new website going live for Amcal and Discount Drug Stores.
- Strategise and execute campaigns with external stakeholders for Franchise partners.
- Manage external stakeholder relationships, including invoicing and recoveries.
- Handle Google Ads campaign management for Amcal Pharmacy and Discount Drug Stores.
- Coordinate supplier packages for co-branded marketing on monthly basis.
- Reduced costs by identifying inefficiencies in operations and implementing cost-saving measures.
- Negotiated favorable contracts with vendors, securing high-quality products at competitive prices.
- Increased sales revenue with targeted marketing campaigns and strategic product positioning.
- Launched successful marketing campaigns that drove brand awareness among target audiences.
- Conducted thorough research to identify trends and inform decision-making for business growth initiatives.
- Championed adoption of new software tools that streamlined workflows across multiple departments.
Digital Account Manager
MLK Marketing
10.2021 - 06.2023
- Managing 50+ client portfolio which includes day to day communication with clients, monthly reporting meetings and handling their projects in association with Service delivery team
- Responsible to build and maintain relationship with new and existing clients
- Responsible to associate with Service Delivery team/ Production team in order to implement Digital Marketing strategies for clients project, ensuring that deadlines and scope of project has been followed
- Responsible for Client Retention and identifying opportunities for improving Digital Marketing camping for clients
- Responsible to educate clients with current digital marketing trends and how to improve marketing for their business
- Responsible to educate Clients about company processes.
Digital Marketing / Sales Coordinator
Stride Physio Health Group
08.2020 - 10.2021
- Responsible for developing digital marketing strategy from concept to launch heavily involved in analysis, optimization, and reporting
- Responsible for budgeting, performance, and creative for social ad campaigns and utilizing A/B testing
- Responsible for generating and measuring performance of the company utilizing Google Analytics, SEMrush & Uber Suggest
- Responsible for managing enquiries from clients and new leads
- Responsible for inbound and outbound calls
- Responsible for up selling and relationship management with clients via social media platforms, calls and emails.
Digital Marketing Coordinator
Primacy Care Australia
01.2020 - 12.2020
- Developed Digital Marketing Campaigns (social, blog, email, SMS) from concept to launch heavily involved in analysis, optimization, and reporting
- Responsible for budgeting, performance, and creative for social ad campaigns and utilizing A/B testing
- Responsible for generating and measuring performance of the company utilizing Google Analytics, SEMrush & Uber Suggest
- Increased paid audience growth by 200% over a period of 3 months
- Increased organic audience by 200% over a period of 5 months
- Responsible for managing inbound call enquiries from clients
- Responsible for up selling and relationship management with clients via social media platforms and emails.
Social Media Strategist
The Wellness Workshop
11.2019 - 03.2020
- Responsible for handling WIX website and content management
- Developed social media campaign, ad campaigns strategies that revitalized traffic to the company website by 90%
- Increased Social Media presence for team including the Facebook community page for Health and Wellness by 300%
- Responsible for generating and measuring performance of the company utilizing Google Analytics, SEMrush & Uber Suggest
- Responsible for relationship management with clients via social media platforms and emails.
Digital Strategist/ Account Manager
247 Digital
05.2019 - 11.2019
- Responsible for various digital marketing efforts for more than 10 clients, these efforts include email marketing, google ads, Facebook ads, analytical reporting, social media management, development of strategies for clients
- Created digital marketing campaigns
- Developed, presented, executed, and reported on campaigns
- Responsible for upselling and relationship management between clients and company
- Developed a relationship with clients and responsible for understanding the client's goals
- Responsible for communication with clients throughout the course and maintain an eye on detail, between technical team and clients
- Responsible for managing the new leads from the sales team, and responsible for inbound and outbound calls from new leads.
Education
Master of Marketing - Marketing
Deakin University, Burwood Campus
Burwood, VIC 07.2018 - 08.2020
Bachelor of Business Administration - Marketing Management And Research
G.H.Raisoni, Nagpur India
Nagpur India 07.2015 - 05.2018
Skills
SAP
undefinedCertification
Marketing in Digital World, University of Illinois, Coursera.
References
Available on request
Timeline
Ecommerce & Digital Marketing Specialist
Sigma Healthcare
06.2023 - Current
Digital Account Manager
MLK Marketing
10.2021 - 06.2023
Digital Garage by Google.
06-2021
Digital Marketing / Sales Coordinator
Stride Physio Health Group
08.2020 - 10.2021
Digital Marketing Coordinator
Primacy Care Australia
01.2020 - 12.2020
Social Media Strategist
The Wellness Workshop
11.2019 - 03.2020
Marketing in Digital World, University of Illinois, Coursera.
07-2019
Digital Strategist/ Account Manager
247 Digital
05.2019 - 11.2019
Master of Marketing - Marketing
Deakin University, Burwood Campus
07.2018 - 08.2020
Bachelor of Business Administration - Marketing Management And Research
G.H.Raisoni, Nagpur India
07.2015 - 05.2018
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