MUHAMMAD WAQAS Sheikh
Oxley Park Melbourne Street ,New South Wales
Summary
"Business Operations Manager | Snooker Technical Specialist"
"A dynamic and result-oriented professional with 4 years of experience in Marketing and Training Management at Young’s Foods, combined with a specialized career as a Snooker Business Owner and Technical Specialist.
I possess a unique blend of skills in staff recruitment, sales growth, and event management, alongside expert-level technical knowledge of professional snooker table installation (Star/Reasson). A high-break player (107) with strong leadership abilities, seeking to contribute to business operations and technical excellence."
Overview
2026
2026
years of professional experience
Work History
Marketing & Training Manager
Young's Food Brand
Pakistan Lahore
2021 - 07.2025
- Talent Acquisition & Training: Recruited and onboarded new staff and Brand Ambassadors. Conducted comprehensive training sessions on product knowledge, brand values, and sales techniques.
- Sales & Market Expansion: Deployed trained Brand Ambassadors to major retail stores and supermarkets to drive sales and execute brand promotions.
- Large-Scale Event Management: Planned and executed major brand promotion setups at large-scale events. Managed end-to-end logistics and booth operations to maximize brand visibility and consumer .
- Performance Tracking: Monitored field staff performance and sales targets, ensuring all marketing campaigns aligned with company growth objectives.
Technical Expert Aur Business Owner
Own Business
Pakistan Lahore
2017 - 2021
- Club Operations & Management: Successfully owned and operated a premier professional snooker facility featuring international standard Star-Chain and Reasson tables.
- Technical Table Engineering: Expert-level proficiency in professional table setup, including precision slate (marble) leveling, high-grade cloth stretching, and pocket geometry adjustments.
- Tournament Direction: Organized and managed high-stakes snooker tournaments, ensuring all equipment met professional playing standards.
- Elite Player & Resident Coach: Achieved a career-high break of 107 (Standard) and 231 (Point Snooker). Provided advanced tactical coaching to members, focusing on safety play and break-building .
- Facility Maintenance: Managed daily club operations, equipment sourcing (cues, balls, cloths), and maintained a high-quality environment for professional players.
Education
Bachelor of Commerce - Accounting And Business
Punjab University
Lahore Jinnah Campus07-2017
Skills
Managed recruitment and training for Brand Ambassadors
Executed large-scale brand promotions and events in major retail stores
Consistently achieved 100% sales targets through strategic market planning
Owned and managed a professional club with Star-Chain and Reasson tables
Expert in table setup: slate leveling, cloth stretching, and pocket fitting
Career High Break: 107 (Standard) 231 (Point Snooker)
Languages
English.Urdu.Punjabi
Full Professional
Timeline
Marketing & Training Manager
Young's Food Brand
2021 - 07.2025
Technical Expert Aur Business Owner
Own Business
2017 - 2021
Bachelor of Commerce - Accounting And Business
Punjab University