Muhammad Umar Akram
Summary
Professional Business Executive with 5 years of experience successfully devising and executing strategic business plans. Sustainable growth-minded Sales/Marketing coordinator with collaborative approach to determining specific, detailed quarter performance & targets. Sensible personnel manager in driving and building high performance team.
Overview
6
6
years of professional experience
Work History
State Business Executive
British American Tobacco Australia
01.2024 - Current
- Developed strategy to combat increased competitive presence within territory.
- Cultivated a high-performance culture rooted in accountability, transparency, trustworthiness, and continuous learning to drive company success.
- Managed and organized internal communication to hold team accountable to priorities .
- Implemented data-driven decision-making to optimize resource allocation, driving revenue growth for the company.
- Enhanced customer satisfaction , addressing and resolving Key Accounts concerns promptly and professionally.
- L ed cross-functional teams in the successful completion of high-impact projects that delivered significant value to stakeholders.
- Developed in-depth knowledge of each client's business through research and regular on-site meetings.
Trade/Customer Investment Executive
British American Tobacco Australia
09.2022 - 12.2023
- Monitored, managed and developed investment strategies for Key channels / Customers.
- High levels of collaboration with internal stakeholders to manage & propose efficient customer investment decisions.
- Assessed and reported on customer investment performance and presenting recommendations to improve ROI.
- Cross-functional team management to ensure customer investment proposals meet trade team's KPIs and ensure commercial viability.
- Created and executed aggressive investment strategies to increase returns for both clients and company.
Area Manager
British American Tobacco Australia
09.2020 - 08.2022
- Led WA state team to achieve company goals and exceed targets consistently, fostering a positive work environment (Learn to Lead initiative)
- Managed daily operations for optimal performance, ensuring timely completion of tasks and monthly campaigns
- Conducted regular performance evaluations (twice in a quarter for each team member) to identify areas for improvement and develop action plans for growth.
- Conducted monthly customised training sessions to upskill team on best practices and procedures to increase efficiencies
- Transformed underperforming teams into productive group of people with an attitude of "One Team-All In" - State of the Year Award '23
- Developed sales strategy based on research of consumer buying trends and market conditions.
- Ensured compliance with all relevant regulations, maintaining detailed records and documentation as required.
- Developed strong relationships with clients, leading to increased customer satisfaction and improved state market share
Trade Marketing Representative
British American Tobacco Australia
06.2018 - 08.2020
- Conducted market research to identify customer needs and preferences.
- Enhanced brand awareness through creative marketing campaigns and promotional events in the patch
- Analyzed sales data, identifying trends and opportunities for growth within the territory.
- Collaborated with sales team to develop targeted strategies for specific accounts
- Managed trade budgets effectively to optimize spending and achieve desired results.
- Provided insightful feedback from retailers to internal teams, driving continuous improvement efforts.
- Monitored competitors'' activities, gathered market insights to inform future initiatives.
- Exceeded sales targets consistently by implementing tailored trade promotions and recommendations.
Education
MBA - Commerce / Business /Marketing
University of The Punjab
Pakistan05.2003
Skills
- Partnership Development
- Market Planning
- Business Development
- Relationship and Team Building
- Analytical and Critical Thinker
- Contract Negotiation
- Account Management
- Leadership and People Development
Languages
English
Full Professional
Urdu
Native or Bilingual
Punjabi
Professional Working
Hindi
Professional Working
Refernces
Available upon request
Timeline
State Business Executive
British American Tobacco Australia
01.2024 - Current
Trade/Customer Investment Executive
British American Tobacco Australia
09.2022 - 12.2023
Area Manager
British American Tobacco Australia
09.2020 - 08.2022
Trade Marketing Representative
British American Tobacco Australia
06.2018 - 08.2020
MBA - Commerce / Business /Marketing
University of The Punjab
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