Sakina Tarwala
Melbourne,VIC
Summary
Seasoned Marketing manager and Web Producer with expertise in a range of web development software and a Master's in Business Administration specialising in Digital Marketing. Accomplished in optimizing content and tapping into new marketing and branding opportunities and leading teams to success. Proficient in managing reporting tools and analytics dashboards.
Overview
11
11
years of professional experience
Work History
Digital Marketing Manager
Moonee Valley Racing Club (MVRC)
02.2022 - Current
- Successfully led the team managing the digital marketing function across eight brands owned and operated by MVRC
- Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
- Continually maintained and improved company's reputation and positive image in markets served.
- Monitored trends in digital marketing landscape and adjusted strategies accordingly.
Digital Marketing Manager
Signature Floors
04.2021 - 01.2022
- Achieved a growth in direct & paid traffic of over 150% within the first 6 months
- Established and maintained relationships with key stakeholders to deliver successful execution of marketing initiatives.
- Developed and executed A/B testing strategies to optimize campaign performance.
- Conducted market research to identify new opportunities and target markets.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
Associate Director - Marketing Communications
AccorHotels
07.2017 - 03.2021
- Achieved a direct room night growth of 7.4% against a target of 5% through affiliate marketing, search engine optimization, content marketing, social media strategy implementation and newsletters
- Trained and developed department leaders and management staff for specific projects and ongoing operational needs.
- Assisted senior leadership in managing all aspects of operations.
- Maintained positive customer relations by addressing problems head-on and implementing successful corrective actions.
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
Communications & Research Specialist
Deakin University
10.2015 - 06.2017
- Created a unique internal communications toolkit for the Organisational Development Division
- Analyzed variations in complex tests, experiments and procedures to produce research data.
- Implemented modifications and quality control measures to influence research conclusions.
- Monitored research data to assess accuracy, validity and integrity.
Digital Marketing Executive
Thinkun Digital
11.2016 - 05.2017
- Created solution-based execution plans to achieve business goals based on Google Analytics and internal reporting data.
- Implemented weekly promotional and editorial strategies to improve customer engagement across channels.
- Mentored employees on industry best practices and job-specific marketing tasks to support quality deliverables.
- Optimized website exposure by analyzing search engine patterns to direct online placement of keywords or other content.
Marketing & Sales Roles
Harvey Norman / Pivot Stove and Heating
11.2015 - 10.2016
- Smashed targets for the very 1st three months with the organisation
Marketing Consultant
Star India Pvt Ltd
06.2013 - 05.2015
- Marketed youth television shows and a nation-wide festival - Vfest, including public relations, on-air trailer scheduling, content generation, on-ground university activation and celebrity management
- Collaborated with sales team to increase brand awareness and enhance business development by building and maintaining relationships with 5 key accounts.
- Conducted market research and reported on clients' competition.
- Created customized marketing materials to increase product awareness.
Education
Master of Business Administration -
Deakin University
Melbourne01.2017
Bachelor of Commerce -
University of Mumbai
Mumbai,India01.2015
Advanced Diploma in Advertising -
University of Mumbai
Mumbai, India01.2015
Certificate in International Marketing -
Kings College London
London12.2014
Skills
- Managing high-impact digital marketing and sales campaign launches from planning, budgeting, execution through to reporting
- Marketing Cloud Management
- Customer Journey Mapping
- ROI Analysis
- Strategic market positioning for new product launches and event promotion using SEO & SEM tools
- Expert level proficiency in digital marketing tools - Google Ads, Facebook AdsManager, Salesforce Marketing Cloud, Eloqua, Taguchi, Campaign Monitor, HubSpot, MailChimp and more
- Expert level proficiency in CMS systems eg Sitecore, WordPress, Webflow, Sana Commerce, Squiz and more
- Expert level proficiency in CRM systems eg Salesforce Cloud, CRM 365, and several custom implementations
- Equipped with developer-level skills in reporting with tools including Google Data Studio, Google Analytics (GA4), Sitecore, WordPress, Facebook AdsManager, EzRMS, Web Lever, FOLS, MYOB, Dapulse Project Management tool and SwiftPOS (Point of Sale System)
- Expert level knowledge of Microsoft Office suite, especially Microsoft Excel and PowerPoint
- Proficiency in using ERP's including: Microsoft Business 365, Dynamics 365, Navison, HotelConnect, FOLs
- Strong written and communication skills
Websites
References
Available upon request
Timeline
Digital Marketing Manager
Moonee Valley Racing Club (MVRC)
02.2022 - Current
Digital Marketing Manager
Signature Floors
04.2021 - 01.2022
Associate Director - Marketing Communications
AccorHotels
07.2017 - 03.2021
Digital Marketing Executive
Thinkun Digital
11.2016 - 05.2017
Marketing & Sales Roles
Harvey Norman / Pivot Stove and Heating
11.2015 - 10.2016
Communications & Research Specialist
Deakin University
10.2015 - 06.2017
Marketing Consultant
Star India Pvt Ltd
06.2013 - 05.2015
Master of Business Administration -
Deakin University
Bachelor of Commerce -
University of Mumbai
Advanced Diploma in Advertising -
University of Mumbai
Certificate in International Marketing -
Kings College London
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