Mustafa Al-Kinani
Darwin,NT
Summary
Pharmacist and pharmaceutical sales professional with nine years experience. Expert in sales, account management and distribution. Strong relationship builder, exceeds targets, navigates regulations adeptly. Recognized for communication, product knowledge, and commitment to patient outcomes.
Overview
7
7
years of professional experience
Work History
Network Account Manager
Pfizer
Baghdad, Iraq
04.2022 - 01.2023
- Manage the business with Pfizer distributors in Baghdad, West, and the Middle zone of Iraq ( more than 50% of Pfizer's business in Iraq ) and ensure that the distributors fully align with Pfizer's business objectives.
- Communicate with the cross-function's internal and external stakeholders through MCE.
- Build solid relations with identified key customers.
- Collecting market insights to develop an action plan that drives positive business outcomes.
Head of KAM, Trade & Distribution
Abbott Pharmaceutics
All Over Iraq, Iraq
08.2020 - 04.2022
- Manage all Abbott portfolio in Iraq, oversee distribution through two distributors, and collaborate with senior management to develop effective distribution strategies.
- Effectively manage, coach, and motivate a team of three Key account managers and ten trade representatives.
- Lead the promotion of Abbott OTC line products to pharmacies and Wholesalers.
- Responsible for developing Abbott OTC products through the execution of trade campaigns and applying different direct-to-consumer trade strategies.
- Reporting monthly Iraq IMS performance per SKU, month-on-hand stock per region per account, and forecasting accuracy to IQ Country manager.
- Management of logistics and supply chain between Abbott and distributors.
- Follow the distributors available stock, analyze inventory levels, and effectively communicate and collaborate internally and externally to manage/avoid out-of-stock situations.
Key Account Manager
Abbott Pharmaceutics
Baghdad, Iraq
11.2019 - 08.2020
- Lead the communication between Abbott and our partners in Baghdad ( 55% of Iraq's business).
- Collecting, Analyzing and Reporting accounts data regarding accounts demand, sales performance, Stock levels and monthly liquidation per SKU vs The moving annual total.
- Segmentation and Targeting customers and accounts that give up 80% of the business in my territory.
- Driving alignment within the whole organization to implement a customer-based mode of operation for delivering the highest quality of services
- Develop solid relationships between major key clients and the company.
- Resolving key client issues and complaints.
First Line Managers
SANOFI - Hali Iraq agent
Baghdad, Iraq
05.2018 - 11.2019
- Responsible for promoting two of SANOFI's main strategic items, TAVANIC and XATRAL, in Baghdad.
- Lead and coached a team of 6 medical representatives across Baghdad.
- Follow the team KPIs and solve the team's issues.
- Identifies top business opportunities or gaps through analysis of available reports
- Build effective and enduring business relationships with key customers and stakeholders.
- Reporting market feedback, setting quarterly forecasts and budget allocation, Liquidation and team performance to the Iraq Sales Manager.
Medical Sales Representative
SANOFI
Baghdad, Iraq
11.2016 - 05.2018
- Covered Centre of Baghdad as areas and I covered (Urology, General surgery, ENT & Internal Medicine) as customers lines
- Promoting (TAVANIC & Xatral) in line with Sanofi's code of ethics.
- Built good relationship with KOL doctors
- Achieved Sales Target
- Arranged many RTDs and Group meeting.
Medical Representative
RICESTEELE Pharmaceutics - Ethar Pharm. S.B.
Baghdad, Iraq
09.2015 - 11.2016
- Covering pediatricians line in in South of Baghdad.
- Making good relation with KOLs through organizing many RTDs and GMs
- Achieved 2016 sales target.
Education
Graduate Certificate, Applied Pharmacy Practice
Pharmaceutical Society of Australia
Australia03-2023
Bachelor Degree of Pharmaceutical Science -
Al-Rasheed College of Pharmacy
Baghdad, Iraq07.2016
Skills
- Leadership
- Presenting and public speaking
- Excellent working with Microsoft office
- Sales Data Analysis
- Territory & Accounts Management
- Business Planning
- Business Development
References
- Amine Moulfi, Director Commercial Excellence & NPI Gulf and Levant at Abbott EPD, 00971 509230822, amine.moulfi@abbott.com
- Mazen Bachir, Regional director Gulf and Levant at Abbott EPD, 00971 545833299, mazen.bachir@abbott.com
- Yousif Mohammed, Iraq Head of trade and Distribution at Abbott EPD, 00964 7725880588, yousif.mohammed@abbott.com
- Abdulhamid Saddik, Previous Iraq & Kuwait Country manager/my direct manager at Abbott EPD, 00965 97272306, abdelhamid.f.saddik@gmail.com
- May alazzawi, Alphamed - AKI for Investment IQ General manager, 00964 7704425637, may.a@akigroup.com
- Jaffar Al-Rammahi, Iraq commercial lead at Pfizer, 00964 7717454925, jaafar.al-rammahi@pfizer.com
- Samer Ali, Previous Iraq Sales Manager at Sanofi / Hali Iraq 0020 1090011863
Accomplishments
Agility Award
Abbott cycle meeting / Sept. 2021
Dubai, United Arabs Emirates
Timeline
Network Account Manager
Pfizer
04.2022 - 01.2023
Head of KAM, Trade & Distribution
Abbott Pharmaceutics
08.2020 - 04.2022
Key Account Manager
Abbott Pharmaceutics
11.2019 - 08.2020
First Line Managers
SANOFI - Hali Iraq agent
05.2018 - 11.2019
Medical Sales Representative
SANOFI
11.2016 - 05.2018
Medical Representative
RICESTEELE Pharmaceutics - Ethar Pharm. S.B.
09.2015 - 11.2016
Graduate Certificate, Applied Pharmacy Practice
Pharmaceutical Society of Australia
Bachelor Degree of Pharmaceutical Science -
Al-Rasheed College of Pharmacy
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