Muyang Li

• Conducted market analysis and research to identify trends and opportunities.
• Developed and implemented successful marketing strategies to increase brand visibility and sales performance.
• Created innovative strategies to drive customer engagement.
• Captured new customers by optimizing business strategies and launching products to diversify offerings.
• Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
• Created and managed marketing budget, ensuring maximized ROI.
• Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
• Built strong relationships with industry professionals and influencers.
• Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.

• Conducted research and analysis to determine brand positioning and messaging.
• Coordinated with design and media teams to develop high-quality creative assets.
• Created and managed social media campaigns to increase brand engagement.
• Incorporated product changes into marketing messages to drive customer engagement and maximize profits.
• Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
• Cultivated relationships with key stakeholders, vendors and industry influencers to create positive brand experiences.
• Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.

● Proven ability to develop and implement creative solutions to complex problems.

• Identified key product drivers for presentations to enhance sales.
• Achieved sales goals and service targets by cultivating and securing new customer relationships.
• Collaborated cross-functionally with headquarters, regional and other teams nationally to maintain consistent message and experience.
• Compiled and analyzed data to determine approaches to improve sales and performance.
• Boosted marketing, reviewed pricing strategies and expanded distribution channels to increase sales revenue.
• Managed revenue models, process flows, operations support and customer engagement strategies.
• Coached and promoted high-achieving sales and account management employees to fill leadership positions with qualified staff and boost company growth.
• Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives.
• Coached, mentored and built high-performance sales team.
• Organized promotional events and interacted with community to increase sales volume.
• Enhanced profitability by developing pipelines utilizing marketing and sales strategies.
• Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
• Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
• Collaborated with upper management to implement continuous improvements and exceed team goals.
• Maintained financial controls, planned business operations and control expenses while identifying and pursuing opportunities to grow business operations and boost profits.

• Maintained social media accounts by keeping content engaging, fresh, educational and entertaining.
• Posted testimonials, promotional content and consumer experiences to social media platforms to garner comments and likes.
• Established credibility on social media and persuaded others by virtue of authenticity and reach.
• Built relationships with other brand ambassadors ，Daigous，and influencers to assist in corporate strategy.
• Engaged with Daigous and influencers using education, passion and authenticity.
• Gathered insights from interaction with current and prospective consumers to enhance content.
• Assisted customers，Daigous and influencers with product selection based on individual needs and preferences.
• Engaged customers，Daigous and influencers to communicate key product features.