Myra Basic
Summary
Passionate and experienced service designer across health care / aged care and finance industries. 10 Years’ experience in product and service development with additional skills in innovation and insights. Innovation professional with a human centered design focus and skilled in research & insights gathering. Demonstrated history of successful delivery of new services and products. Tertiary qualifications in IT and commerce, with certifications in innovation, product and project management.
Overview
20
20
years of professional experience
1
1
Certification
Work History
Product and Service - Design & Development Manager
IRT GROUP - Health Care / Aged Care and Home Care
08.2019 - Current
- Product, service and experience design for health care services including home care, aged care, wellbeing and lifestyle markets
- Identify and design services for new markets
- Manage design with sensitivity in complex areas such as chronic health conditions and palliative care
- Future state experience development using human centered design approach
- Current state experience analysis and problem discovery
- Value proposition development
- Create design artefacts including journey maps, story boarding and persona creation
- Extensive customer interviews and conducting both qual and quant research
- Running co-design processes with customers, health SME’s and other industry stakeholders
- Development of digital products and platforms
- Project management, delivery and commercialisation
- Prototyping and market testing
- Insight development and building understanding of customer throughout business
- Stakeholder management and industry collaboration
- Financial analysis, budget and funding management
- Product strategy development.
Group Head: Product and Service - Design & Development
IRT GROUP - Health Care / Aged Care and Home Care
12.2019 - 03.2020
- Manage the insights and product development team members
- Oversee research and NPS implementation
- Support development of qualitative and quantitative online customer research
- Stakeholder management and reporting to executive.
Innovation & Insights Manager
IRT GROUP - Health Care / Aged Care and Home Care
03.2017 - 08.2019
- In-depth customer interviews including discussion of sensitive topics regarding health and wellbeing
- Problem definition, hypotheses testing and prototyping
- Creation of new business models
- Contribute to VOC implementation and ongoing research questions
- Design and facilitation of workshops including co-design and problem analysis workshops
- Develop customer centric value propositions
- Implementing innovation methodology and frameworks.
Product Development & Pricing Manager
IMB BANK - Financial Services
09.2011 - 02.2017
- Creation of new services including online sales channel
- Product development for loans, deposits & services for customers and businesses
- Creation and management of product roadmaps & launch of new products
- Customer behavior and transaction data analysis
- Product management including pricing and product reviews
- Financial modelling, data analytics and business case development
- Customer analysis and market research
- Lead teams through new product development processes.
Product Manager, Retail Marketing and Strategy
AUSGRID
06.2006 - 09.2011
- Develop new products for customers & businesses including digital services
- Market intelligence, competitor research and industry monitoring
- Implement and manage growth and retention campaigns
- Work with IT, technical development and engineering teams to produce products
- Collaboration with finance, strategy, regulatory, and marketing for product sign off.
Strategic Consulting
HSBC BANK
02.2007 - 03.2007
- Successfully provided consulting services for HSBC Japan CEO and executive team achieving high level of engagement with client staff and completing extensive research.
IT Strategy Architect
ENERGY AUSTRALIA
06.2005 - 05.2006
- Design & management of data architecture and IT strategy development.
Graduate Program
02.2004 - 05.2005
- Four roles including marketing, events management, internal audit & IT development.
Education
Master of Business Administration – Corporate Strategy -
Hitotsubashi University - International Corporate Strategy - Japan
01.2007
Bachelor of Information and Communication Technology -
University of Wollongong
01.2003
Skills
- Service Design
- Customer Research
- Project Delivery
- Journey Mapping
- Value Proposition Development
- Co-design
- Market Testing
- Product Development
- Persona Creation
- Customer Interviews
- Insights
- Collaboration
- Research
- Workshop Facilitation
- Digital
- Project Management
- Innovation Methodology
- Customer Experience
- Problem Solving
- Data Analysis
- Financial Analysis
Certification
- Innovation Practitioner: Six I’s of Innovation, 2019
- Product Management Certification: Blackblot ExpertiseTM, 2009
Professional Development
- Designing Strategy IDEO Design, 2021
- Collaboration by design Where to from Here, 2018
- Business Model Innovation Strategyzer, 2018
Timeline
Group Head: Product and Service - Design & Development
IRT GROUP - Health Care / Aged Care and Home Care
12.2019 - 03.2020
Product and Service - Design & Development Manager
IRT GROUP - Health Care / Aged Care and Home Care
08.2019 - Current
Innovation & Insights Manager
IRT GROUP - Health Care / Aged Care and Home Care
03.2017 - 08.2019
Product Development & Pricing Manager
IMB BANK - Financial Services
09.2011 - 02.2017
Strategic Consulting
HSBC BANK
02.2007 - 03.2007
Product Manager, Retail Marketing and Strategy
AUSGRID
06.2006 - 09.2011
IT Strategy Architect
ENERGY AUSTRALIA
06.2005 - 05.2006
Graduate Program
02.2004 - 05.2005
Master of Business Administration – Corporate Strategy -
Hitotsubashi University - International Corporate Strategy - Japan
Bachelor of Information and Communication Technology -
University of Wollongong
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