Nadia Edmonds

• Campaign Strategy & Execution: Spearheaded the planning, execution, and optimization of multi-platform digital campaigns to drive brand visibility and member engagement.
• Content Development: Created engaging, tailored content for websites, blogs, and promotional materials to attract and retain target audiences.
• Social Media & Community Engagement: Developed and managed dynamic social media strategies to foster community interaction and enhance brand presence.
• Email & SMS Marketing: Directed high-impact email and SMS campaigns that increased member engagement and conversions.
• Website Management & SEO: Led the development, maintenance, and optimisation of websites, implementing SEO strategies to boost organic traffic and improve search rankings.
• In-House Digital Expert: Acted as the key digital marketing resource within the club, driving all online initiatives and ensuring alignment with business objectives.
• Brand Growth & Lead Generation: Delivered results-driven campaigns that raised brand awareness, generated quality leads, and fueled membership growth.
• Vendor & Partner Management: Managed relationships with agencies, freelancers, and tech providers, ensuring timely and high-quality marketing asset delivery.
• Market & Competitor Insights: Conducted research to inform strategic decisions, leveraging insights to identify opportunities and refine campaigns.
• A/B Testing & Optimization: Utilized A/B testing to continuously improve email marketing effectiveness and landing page conversions.
• Creative Collaboration: Partnered with designers to produce impactful creative assets, including copy, visuals, and videos, for all marketing initiatives.
• Performance Analytics: Monitored campaign performance with analytics tools, driving data-informed decisions to enhance future campaigns.
• Team Leadership & Mentorship: Guided junior team members in marketing strategy, project management, and digital tools, contributing to overall team development.
• Sponsorship & Partnerships: Cultivated local business partnerships to amplify marketing efforts and support key objectives.

• Led SEM strategies for diverse clients, driving lead generation and audience engagement.
• Developed targeted Facebook and TikTok campaigns, leveraging social trends to maximize video marketing impact.
• Measured and optimized campaign performance using Google Analytics, tracking ROI and key success metrics.
• Implemented A/B testing to enhance ad performance and user experience.
• Created and managed content across websites, blogs, and email campaigns to strengthen digital presence.
• Collaborated with internal teams to ensure cohesive brand messaging across marketing initiatives.
• Researched market trends and competitor strategies to identify opportunities and refine digital tactics.
• Streamlined operational processes to improve efficiency and reduce costs.
• Expanded customer base through strategic networking and targeted outreach efforts.
• Led business-wide modernization efforts to enhance organizational effectiveness.

• Managed SEM campaigns for five brands, spanning global and niche markets, with a focus on increasing lead generation by 20%-30% MoM through targeted strategies.
• Implemented dynamic remarketing and retargeting tactics to enhance audience engagement and conversion rates. Developed and refined SEM strategies by integrating paid search, display advertising, and remarketing initiatives.
• Leveraged advanced targeting options in Google Ads, Bing Ads, DoubleClick, and AdRoll to reach precise audience segments while optimizing cost per acquisition through automated bidding strategies.
• Analyzed campaign performance data to identify optimization opportunities, driving continuous improvements in traffic, engagement, and conversion rates. Conducted A/B testing for ad copy, keywords, and landing page designs to enhance effectiveness.
• Fostered strong client relationships through clear communication and performance reporting, ensuring satisfaction and successful campaign execution. Collaborated with cross-functional teams to align SEM strategies with overall marketing objectives.
• Trained junior team members on SEM best practices, contributing to team growth and expertise. Monitored industry trends and competitor activities to refine SEM strategies and maintain a competitive edge. Ensured compliance with platform regulations and managed ad approval processes effectively.

• Managed PPC campaigns on Google and Facebook, improving brand awareness and lead generation by 20%
• Utilised Google Analytics to track and analyse website traffic
• Created and executed content marketing strategies, including infographics and social media campaigns
• Developed competitor research insights and optimised campaigns accordingly
• Ensured cost-effective budget management without compromising quality
• Communicated campaign success and status reports to management by outlining progress and analyzing known performance indicators.
• Monitored online advertising content by performing minor maintenance and providing informed input on approachability and design.
• Collaborated with graphic designers to create visually appealing advertisements that resonated with target audiences.
• Managed budgets effectively, allocating resources strategically across various advertising channels.
• Streamlined internal processes, resulting in increased efficiency within the advertising department.
• Created content for websites and online publications.
• Managed competing deadlines with efficiency.
• Customized brand message to reach and capture target audience interest and drive engagement.

Here’s a more concise version:

• Managed 8-10 client managers, setting KPIs and analysing data to improve ROI
• Achieved client retention rate below 2% through strong account management
• Provided mentorship, training, and coaching to boost team productivity
• Oversaw 120+ client accounts, ensuring high-quality service and campaign success
• Conducted market research and competitor analysis to refine strategies
• Led employee relations through coaching, training, and development
• Improved employee satisfaction with performance reviews, feedback, and development plans
• Enhanced team productivity with effective task delegation and time management
• Ensured compliance with company policies and industry regulations
• Boosted morale with motivational techniques like reward programs and recognition

This version keeps the focus while tightening up the language. Let me know if you need more adjustments!

• Exceeded $22K/month sales targets consistently
• Managed high-value advertising contracts and key accounts
• Provided tailored marketing solutions and strategic sales consulting
• Negotiated pricing, contracts, and financing to maximise revenue
• Used consultative sales to recommend relevant products and services
• Built long-term client relationships through exceptional service
• Followed up with customers to offer support and address concerns
• Supported team goals, contributing to a positive work environment
• Drove sales revenue through effective lead generation and follow-ups
• Responded to inquiries and conducted product demonstrations to boost understanding and sales