Nadine Sullivan
Sunshine Coast,QLD
Summary
A heart-led, visionary leader with 30 years of experience spanning fitness, wellness, and fashion. I bring a unique blend of commercial acumen and holistic leadership—deeply grounded in my values of respect, loyalty, self-care, and open communication. Known for cultivating high-performing cultures and elevating retail experiences, I lead with empathy, purpose, and intuition. My passion lies in empowering others—nurturing confident, resilient teams who grow beyond their own expectations, and lead with heart. With a lifelong commitment to well-being, I believe true strength begins from within. Whether guiding teams, mentoring emerging leaders, or running marathons, I embrace challenges that build resilience, connection, and clarity. I’ve always believed in stretching beyond the comfort zone, because that’s where growth truly happens. Driven by curiosity, integrity, and a belief in 1% improvement every day, I create environments where people feel seen, heard, and inspired—because when people flourish, performance naturally follows.
Overview
22
22
years of professional experience
Work History
QLD State Retail Manager
NUDE LUCY
09.2023 - Current
- As QLD State Retail Manager, I lead full-scale retail operations across a high-growth state network—driving commercial outcomes, cultivating leadership capability, and creating a consistently elevated customer experience aligned with brand purpose and performance intent.
- Strategically oversee all store functions across the state, including sales performance, visual merchandising, stock flow, team capability, and customer experience—ensuring every touchpoint reflects the brand’s values and high standards.
- Develop and execute business strategies grounded in data and insight to exceed regional sales targets, improve profitability, and fuel ongoing growth.
- Mentor and build strong Area Managers, embedding holistic leadership philosophies that prioritise wellbeing, self-awareness, and sustainable performance. Focused on strengthening both operational excellence and leadership mindset, I ensure Area Managers are equipped to lead with clarity, resilience, and commercial focus.
- Deliver targeted training across operations, floor leadership, and structural retail processes—supporting Area Managers in becoming agile, confident leaders who can coach their teams, drive results, and maintain high-performing environments.
- Champion a culture of 1% improvement, embedding routines of feedback, reflection, and action to elevate individual and team capabilities.
- Spearhead new store openings across QLD, executing with precision and speed while maintaining visual, operational, and cultural alignment from day one.
- Optimize resourcing and wage control through performance-based rostering, ensuring strong productivity and profitability without compromising experience.
- Collaborate cross-functionally to embed best practices in BOH, VM, inventory, and customer flow—maximising conversion and ensuring a frictionless in-store journey.
- Leverage KPI insights to challenge the status quo, drive accountability, and lead from the front with energy, vision, and purpose.
STATE VM MANAGER
REBEL SPORTS AUSTRALIA
09.2022 - 09.2023
- As State Visual Merchandising Manager across 40 locations, I was responsible for delivering elevated and cohesive retail experiences that aligned with brand identity, drove community engagement, and maximized commercial results.
- Led the strategic rollout of national VM frameworks designed to strengthen customer connection, enhance product storytelling, and support an omnichannel journey aligned with key brand and performance categories.
- Developed and executed seasonal, on-brand visual merchandising concepts that resonated with the core customer while amplifying partnership campaigns, community activations, and commercial initiatives.
- Recruited, trained, and mentored a high-performing VM team, fostering a culture of accountability, collaboration, and continuous learning with a strong focus on executional excellence.
- Orchestrated seamless VM execution across large-scale campaigns and new store activations, ensuring alignment with product, trade, and marketing objectives for maximum impact.
- Implemented robust visual and operational compliance programs through structured audits and store visits, driving consistency, standards, and speed to market.
- Acted as a key cross-functional partner with merchandise, planning, and store operations to ensure customer-first environments that reflected both brand purpose and performance intent.
- Responded dynamically to market and consumer insights, using visual strategy to optimize space, improve conversion, and support sell-through in real-time.
NATIONAL RETAIL MANAGER
SKINKANDY AUSTRALIA
10.2020 - 08.2022
- As National Retail Manager of SkinKandy, I architected and led the execution of our national retail strategy, nurturing a culture of excellence and cohesion across 60+ stores and a 500-strong team. I was entrusted with scaling the business during a period of significant growth, ensuring that our operations, customer experience, and brand expression remained deeply rooted in our values of connection, confidence, and community.
- Defined and implemented the national retail vision, aligning operations with broader brand goals to ensure consistency in purpose, performance, and culture.
- Championed the recruitment, development, and mentorship of Regional Leaders, embedding succession pathways that elevated internal talent and empowered future leadership.
- Partnered cross-functionally with Marketing, Product, Customer Experience, and Digital to translate brand campaigns into immersive in-store experiences.
- Introduced scalable performance frameworks, leadership development programs, and customer experience standards that redefined excellence at every touchpoint.
- Led the rollout of national training platforms, empowering store teams to deliver consistently high service standards with integrity and personality.
- Oversaw strategic financial planning including wage-to-sales ratios, forecasting, and budget optimisation to drive operational sustainability and margin growth.
- Fostered an internal culture of pride and accountability through recognition frameworks, store audits, and values-based communication, ensuring teams remained aligned to the company's mission.
- Designed and executed high-impact visual merchandising strategies that enhanced product storytelling, elevated aesthetic standards, and amplified brand identity.
MANAGING DIRECTOR
ACTIVELIVING The Wellness Company
02.2003 - 10.2020
- As the Founder and Managing Director of Activeliving, one of Queensland’s pioneering multi-site wellness brands, I conceptualized, built, and scaled a purpose-driven business committed to elevating physical, emotional, and community wellbeing. Activeliving operated at the intersection of retail, spa therapy, fitness, education, and lifestyle transformation—establishing a loyal client base and a powerful reputation for innovation, authenticity, and results.
- Founded and grew a values-led brand that combined health, beauty, and movement, delivering holistic experiences that inspired both individual transformation and community connection.
- Oversaw the strategic and operational leadership of multiple departments—including retail operations, spa and wellness clinics, personal training, and education—ensuring seamless integration, quality control, and unified brand execution across all customer touchpoints.
- Designed and embedded operational systems, performance frameworks, and financial controls that supported consistent year-over-year growth, sustainable scalability, and a high-performing internal culture.
- Recruited, developed, and retained a diverse and talented team of therapists, fitness professionals, and retail leaders—instilling a culture of excellence, continuous development, and collective purpose.
- Forged strategic partnerships with wellness brands, gyms, healthcare practitioners, and local community groups to expand market presence and deliver meaningful, long-lasting impact.
- Led the conceptualization and execution of industry-leading wellness programming and immersive events, positioning the brand as a trusted innovator in holistic health and consumer experience.
- Transformational Wellbeing Travel & Performance Coaching Division: A defining achievement during my tenure was the creation of a specialized business arm offering high-performance coaching, mindset realignment, and destination-based wellness programs.
Education
Bachelor of Business -
University of the Sunshine Coast
Diploma: Makeup Artistry -
SouthBank Institute of TAFE
Diplomas in Beauty Therapy, Massage, and Nutrition -
Australian Institute of Applied Science
Certificate III & IV in Fitness & Personal Training -
FIT College Australia
Skills
1 Leadership & People Management
Proven ability to lead high-performing teams across multiple locations, develop talent, and foster a strong, values-based culture with a focus on shared ownership and accountability
2 Customer Experience Excellence
Deep commitment to delivering exceptional, personalized customer experiences through all touchpoints — in-store, digital, and post-purchase
3 Strategic Sales & Performance Management
Track record of driving sales through data-informed decision-making, KPI analysis, performance-based rostering, and empowering top sellers
4 Operational Excellence
Highly skilled in streamlining in-store and BOH operations, inventory control, shrinkage management, fulfillment efficiency, and safety compliance
5 Visual Merchandising & Brand Presentation
Strong eye for detail and aesthetics, ensuring that store presentation and VM consistently reflect brand identity and elevate the shopping experience
6 Talent Acquisition & Team Development
Experienced in strategic hiring, onboarding, and growing internal talent pipelines, creating future leaders who align with brand values
References
References available upon request.
Timeline
QLD State Retail Manager
NUDE LUCY
09.2023 - Current
STATE VM MANAGER
REBEL SPORTS AUSTRALIA
09.2022 - 09.2023
NATIONAL RETAIL MANAGER
SKINKANDY AUSTRALIA
10.2020 - 08.2022
MANAGING DIRECTOR
ACTIVELIVING The Wellness Company
02.2003 - 10.2020
Bachelor of Business -
University of the Sunshine Coast
Diploma: Makeup Artistry -
SouthBank Institute of TAFE
Diplomas in Beauty Therapy, Massage, and Nutrition -
Australian Institute of Applied Science
Certificate III & IV in Fitness & Personal Training -
FIT College Australia
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