Naiyereh Afzali

trivago is one of the unicorn meta-search websites in the travel industry that focus on hotel and accommodation price comparison; I worked with eight different products along with contributing to strategic foundational research, a summary of what I've done in trivago so far

• Working on long-run strategy and new business revenue line with the central team- running two dairy studies
• Coaching and educating 8 product teams to establish the "Continuous discovery method" within the product
• Supporting PD in planning, execution,g and analyzing the ongoing evaluative study.
• Current project: Work on the main reasons for uninstalling Trivago apps in order to inform the Apps unit of users' needs and priorities

Snapp! is the largest ride-hailing in the middle-east and became the first super app in the region at the beginning of 2020. I joined Snapp to build the first UX research team from scratch.

Led and executed the two significant projects, Cab Safety center and Superapp homepage revamp, to demonstrate the User research value to stakeholders.

1.Build and manage a team of 5 UX researchers

2. Mentoring 2 Juniors

3. Leading the super app loyalty project

4. Mentoring and assisting in making the first UXW team in Snapp

5. Establishing the new workflow regarding UXR team Hybrid model

• Led and built the first UX research team in Alibaba that had 7 independent products in a cross-functional structure,e and I was responsible for prioritizing, planning, and executing conceptual, tactical, and strategic research to shape the design space through rich data, critical thinking, and an inclusive human-centered perspective.
• Led an initiative to work with multi-disciplinary teams using Agile
  Defined research operations to scale research practice
  Formed a research roadmap in the purpose of identifying knowledge gaps and collaboration with stakeholders based on product development schedules
• Leading qualitative research interviews through the mental model process and jobs-to-be-done framework
• Combined quantitative and qualitative research questions into tests
• Conducted field study to identify the most persistent UX challenges for package travelers

JoBVision, known as the first provider of a comprehensive package of job search and employment services in Iran and I Join them for redesigning, there is some of my achievement

• Researching and evaluating existing product’s
• UX metrics (such as Heuristic,conversion rate, time on task, etc) by remote methods (like online screen recorder, trackers and analytics)
• Conducting surveys with job seekers to collect quantitative data to support qualitative research findings
• Worked on a team with designer and stakeholders to documented UX requirements and wrote user stories
• Developed a usability bench-marking procedure to use across flagship products and empirically measured UX improvements across major product versions
• Designing and analyzing persona survey for making a quantitative persona for employee/job seekers side and could find three types of macro persona beside four types of micro personas.

• Working with different products and supporting them at the end to end product development process
• Conducting various studies by focusing on domestic flight with business travelers
• Planning and leading the exploratory project for identifying the potential market for leisure travel in Iraq and Turkey market
• Mentoring and training two trainees for steps in the UXR field

• Identifying trendsetter ideas by researching
• OTA industry and related events, publications, and announcements; tracking individual contributors and their accomplishments
• Compiled competition stats, graphs, and comparative analysis assisting to the implementation of the OKR Program through the organization
• Assisted in the development of the CRM system
• Initiated my journey as a UXR after 6 months besides my responsibilities in BD

• Produced storyboard images and proof of concept demos for campaign proposals of
• Rostam and Sohrab Project
• Produced and animated all graphic elements for long format shows in various project
• Researching the folkloric Iranian story to help make the original script and storyboard for "Little Soldier" Project
• Create story boards

Tabriz My passion for recognizing ethnic and regional visual elements, on the one hand, and enthusiasm for digital design and motion graphics, on the other hand, led me to choose Iranian Art major for my MA.