Namrata Sharma
Sydney,Australia
Summary
I have over six years of experience in digital marketing and management; I am committed to driving organizational success. I excel in adapting swiftly to emerging trends and tailoring strategies for optimal outcomes. I have a dynamic approach with innovative ideas rooted in a conceptualized mindset. Thriving in fast-paced environments, I leverage strong communication, analytical, and creative skills to navigate business complexities effectively. With a diverse background in marketing and management, I foster robust interpersonal relationships across all levels. As a results-oriented analyst, I adeptly manage large volumes of data, identifying trends to enhance operational efficiency and streamline workflows.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Analyst
Priced Waterhouse Coopers, PwC
Sydney, Australia
01.2022 - 03.2024
- Coordinated numerous client-facing projects in risk and advisory, such as a prominent Australian bank's digital transformation initiative, focusing on developing a new App and website- Internet banking services.
- Liaise between clients and technical professionals so the digital app and website are accessible and easy to navigate.
- Fostered strong client relationships and facilitated positive experiences by delivering customer service.
- Performed quantitative and qualitative analysis to identify areas of improvement and recommend solutions.
- Evaluated Compliance and Advisory data to ensure adherence to legal standards and accuracy.
- Ensured brand integrity, risk mitigation, and legal compliance through meticulous tax-related data analysis using Power BI and other analytical tools.
- Managed business problems effectively in different projects, particularly concerning hardship grants for SMEs impacted by the pandemic.
- Performed system analysis, documentation, testing, implementation, and user support for platform transitions using analytical tools such as PowerBi, salesforce, and other technical platforms.
- Drove data-influenced decisions for campaigns and businesses.
Marketing Assistant
Bentex Suits
Sydney, Australia
05.2021 - 01.2022
- Researched and developed a content plan for the brand's social media channels to reach and increase the organization's niche target market.
- Increased the brand conversation rate by 10% to increase customer inflow.
- Created digital promotional materials using Photoshop and Canva software.
- Developed and handled marketing campaigns encompassing social media pages, blog posts, and marketing emails.
- Tracked key metrics and developed spreadsheets and data models.
- Updated spreadsheets with statistical, financial and non-financial information.
Digital Marketing Associate
Western Sydney University
Sydney, Australia
01.2021 - 06.2021
- Brainstorming meetings with stakeholders across all hierarchy, which resulted in the emergence of marketing ideas for collateral and digital content.
- Collected quantitative and qualitative data to develop market studies for clients using.
- Undertook competitor surveys and scrutinized strengths and weaknesses, leading to precise business planning.
- Devised effective content layout designs using Photoshop, Canva, and WordPress through intensive research and planning of the content for the school's website to enhance engagement and increase website authority and visibility.
- Optimized company website to improve engine ranking, user experiences, and conversion rates.
- Cultivated relationships with search engine providers to gain industry insights and determine prospects.
- Monitored and evaluated website analytics to identify trends and opportunities for improvement using tools such as Google Analytics.
- The website is live after changes were incorporated.
Marketing Analyst
BVitra
WSU, Australia
02.2020 - 03.2020
- Worked comprehensively to develop marketing ideas for collateral and digital content with promising results.
- Evaluated various social media platforms for the brands, such as Instagram, Facebook, and YouTube, to formulate strategies for its functioning to boost results.
- Derived insights, deepened client perception, and discovered opportunities by leveraging an in-depth understanding of available data.
- Increased brand awareness through targeted initiatives such as creating videos with the owner to interact with clients.
Freelancer
Self- Freelance
Delhi, India
11.2018 - 08.2019
- Organize product lines based on sales requirements, emerging trends, and consumer preferences.
- Instrumental in designs for Indian and Indo-western clothing, from drawing board to end product.
- Mitigated identified risks and pivoted quickly to handle new challenges and minimize operational impacts.
- Devised and implemented processes and procedures to streamline operations.
Retail Merchandiser
TSG International Marketing Pvt. Ltd.
Delhi, India
11.2017 - 11.2018
- Interacted with international and domestic brands to collaborate with the organization and showcased their products on the website.
- Collaborated with a team of marketing and content strategists to create promotional content using SEO tools, google adverts, sales, and WordPress.
- Established strong vendor relationships to maintain and support business.
- Created compelling and visually engaging promotional advertisements and marketing collateral.
Designer and Retail Merchandiser
Meena Bazaar Ltd
Gurugram (Delhi NCR), India
10.2015 - 11.2017
- Crafted compelling product descriptions for website listings, effectively highlighting features and benefits to engage online audiences
- Verified products appeared at correct locations in proper quantities on the website
- Monitored inventory levels and kept adequate stock in product displays on website by coordinating with internal departments
- Generated weekly, monthly and quarterly sales reports to highlight milestones and achieve KPIs with tools such as Ms Excel, Shopify, and Google Analytics
- Monitor customer behaviour and usage through website algorithms for lead generation and plan new products and launch new category lines
- Managed collaboration with PayTm, demonstrating adept coordination with their marketing, finance and content planning team.
Education
Business, Bachelor of Business Administration -
Sikkim Manipal University
Marketing, Master Of Marketing -
Western Sydney University
Skills
- Business trends and Strategy
- Power BI dashboards
- Collaboration and promotional planning
- Data analytics
- Email marketing
- Google Analytics
- Layout planning (Website)
- SEO
- Social media marketing
- SQL
Certification
Manipalli>Data Visualization In Storytelling by LinkedIn
Data Visualisation In Storytelling by LinkedIn
Social Media Marketing : ROI(2017) by LinkedIn
Timeline
Analyst
Priced Waterhouse Coopers, PwC
01.2022 - 03.2024
Marketing Assistant
Bentex Suits
05.2021 - 01.2022
Digital Marketing Associate
Western Sydney University
01.2021 - 06.2021
Marketing Analyst
BVitra
02.2020 - 03.2020
Freelancer
Self- Freelance
11.2018 - 08.2019
Retail Merchandiser
TSG International Marketing Pvt. Ltd.
11.2017 - 11.2018
Designer and Retail Merchandiser
Meena Bazaar Ltd
10.2015 - 11.2017
Business, Bachelor of Business Administration -
Sikkim Manipal University
Marketing, Master Of Marketing -
Western Sydney University
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