Nandhini Ramachandran

• Run discovery workshops and requirements gathering phase.
• Provided technical guidance and support to customers in the adoption of Marketing cloud solutions.
• Present high level solution design and feedback to the team.
• Implemented end to end solutions and designed complex automations and journey.
• Designed and implemented Data cloud , Sales cloud, Marketing cloud and Pardot integration and migration.
• Created detailed documentation outlining best practices for managing resources in a cloud environment.
• Conducted training sessions for customers on how to use various features in Marketing cloud and Data cloud platform.

• Worked as a Marketing Cloud Consultant and Salesforce Business Analyst in MarTech tem.
• Designed the solution for data integration between SF CRM and Marketing cloud.
• Designed end to end customer journeys along with marketing stake holders and yield results like high client engagement, increased conversion rates etc.
• Integrated Marketing Cloud with Datorama to send tracking data across dataroma to build dashboards and metrics.
• Manage expectations from stake holders on various personalized journeys with tailored email layouts and dynamic content to resonate with the customers.
• Hands on experience in Automation Studio, Email Studio, Journey Builder, Mobile Studio.
• Perform post Live journey tracking and present back to the stake holders on key findings.
• Worked on migration projects to migrate SFMC journeys to Adobe Journey Optimizer.
• Designed real time journeys in AJO including audience segmentation.

• Configured integration between salesforce and salesforce marketing cloud connector
• Data modelling using contact builder to execute near to real time journeys
• Created SQL queries to populate the data extension on daily basis through automation studio
• ·Created dynamic emails using dynamic content blocks.
• Worked as solo consultant worked on multiple projects from scratch from requirement gathering to implementation and deployment.

• Project aims migrate / port their Locator IVR App, Driving Directions Application, Movie Showtimes and Ticketing Application, Save Mart Pharmacy Application and Sybron Account Payment Application that is running on VoiceGenie and Speechworks OSR to Genesys Voice Portal (GVP) and Nuance ASR.

This project is an IVR application, which facilitates the user to process their requests which being transferred to the agents. The IVR understands the user input through their natural

speaking language thus making the end users comfortable. Services are made self service with each iteration.

Skills: Java,VXML