NAOMI BLACK

Company Overview: The Bridge Inc is a Not-For-Profit provider with a purpose of empowering lives and inspiring futures by providing holistic support to people with disabilities.

• Founded the Marketing department at The Bridge Inc: By crafting and executing marketing plans that align with the company strategic goals to significantly boost brand awareness & increase revenue year-on-year
• Collaborated with cross-functional teams to ensure consistent branding company touchpoints and communications channels. Increased new service enquiries by 150%+ in past two years.
• Significantly increased visitors and engagement online: Oversee all digital marketing to improve user experience and brand awareness. Led to 250%+ increase in visitors and 280%+ increase in engagement to http://www.thebridgeinc.org.au/, as well as organically increasing followers across social media platforms by 35%.
• Introduced successful CRM system: Onboarded the Intake, Commercial and Marketing teams onto HubSpot, streamlining processes and improving efficiency extensively
• Brand management through development of company communications: Creation of engaging content with collateral for all services and delivery of all publications including annual reports and external newsletters
• Collaboration with key stakeholders: Work closely with the Executive team to develop organisation’s new 5-year strategic plan, contributing insights from my experience in communications and client engagement. As part of the Client Experience Committee Board as an advocate for elevating the client experience and ensuring it remains at the core of our organisational initiatives.
• Managed Marketing budget: Allocating funds strategically towards high-impact initiatives that supported overall business goals.

PN Digital partner with NFP and purpose-driven organisations to create outcome-focused digital campaigns to create meaningful change.

• Content lead for a large NFP: Led content strategy and implementation for a project-based launch of a new guide for a well-known NFP to the industry.
• Managed agency’s leading client accounts: Handled all enquiries and communicated feedback from the client to the team to ensure client requests and objectives were met.
• Mentored junior team members on best practices in marketing strategy development: Contributed to their professional growth and the overall success of the team.

Company Overview: Avenue Promotions deliver branding excellence through custom clothing and promotional items.

• Increased inbound leads: Through planned marketing campaigns increasing leads by 45% year-to-year.
• Launched targeted email campaigns: Resulted in increased open rates, click-through rates, and lead conversions.
• Customer base grew by 120% in just over a year.

Company Overview: Xakia is a legal information hub that can centralise all legal matters for in-house legal teams

• Increased inbound leads by 15% in 6 months: Through development of content strategy and social media campaigns
• Increased brand recognition via event management: Managed speaking opportunities for the team to speak to hundreds of industry contacts within the legal industry as a result of six successful international events in 6 months
• Successfully grew online signups: Via a new online lead generation strategy which included ideation through to creation of online ads and messaging.

Company Overview: Parkglen delivers accommodation, care and services within the aged care industry.

• Launched new service within highly competitive market: Increased clients by 300% in the first year
• Implemented and managed a new marketing strategy, plan and budget: Solely responsible for all marketing activity and reporting back to CEO and Board of Directors on a regular basis
• 70% increase in website traffic: Designed and produced a new website to incorporate two business streams which saw the site traffic increase by 70% and accounted for regular new inbound lead.

Company overview: Ward Medication Management is Australia's leading clinical pharmacy company, bringing expertise to prescribe the happiest lives to those needing ongoing medication.

• Founded their marketing function: Creating marketing materials to create brand awareness and positioning in the industry.
• Executed successful marketing initiatives: Enhanced company reputation and customer engagement.
• Regularly presented marketing insights and recommendations to executive leadership: Ensuring alignment with overall business objectives.

Company Overview: Undertone is an online ad company creating engaging experiences for brands through high-impact ads across multiple devices.

• Created a new revenue stream for the business: Designed and implemented a VIP client marketing initiative with branded sales collateral, networking events and category case studies to secure new business direct from clients resulting in 75% conversations for multiple sales teams.
• Successful industry exhibition: Designed and managed the company stand at DMEXCO, the world’s largest media exhibition in Europe exhibiting to 50,000 visitors from 95 countries.

Company Overview: XAXIS uses AI to programmatically buy media inventory that delivers brand advertising.

• Drove business growth via events strategy: Organised European company party for over 1,000 agency contacts working to develop working partnerships and drive business growth.
• Developed a centralised print and digital case study book: Designed and developed the case study book to support lead generation, catering for multiple countries across Europe.