Narangua Erdenebat

Role Description:

• A strategic commercial leader responsible for driving annual business planning, sales growth, market expansion, team development, and operational excellence. This role leads a high performing cross functional team while ensuring alignment with corporate objectives and market dynamics.

Key Responsibilities:

• Developed and executed annual sales and marketing strategies (Sell In & Sell Out) aligned with corporate goals, driving measurable revenue growth.
• Built detailed quarterly plans with clear targets, milestones, budgets, and cost efficient execution strategies.
• Established robust monitoring systems to track KPIs, operational metrics, and team performance, implementing corrective actions to achieve business objectives.
• Led and coached a 36-member team across Marketing, Retail, and Field Sales, providing problem solving support and maximizing performance.
• Directed high level Key Account negotiations with Japanese, American, and Mongolian partners, managing pricing, client decisions, and revenue driving actions.
• Ensured successful market entry for new product launches and high visibility brand campaigns through cross department coordination and strategic initiatives.
• Conducted in depth market, consumer, and competitor analysis (Apple, Samsung, Honor, ZTE, Dell, ASUS, Acer, Tecno, Infinix) and local regulations to inform strategic decisions.
• Liaised with head office to deliver detailed quarterly and annual performance reports, trend analysis, and strategic insights, while leading recruitment, vetting, and onboarding of new team members.

Key Achievements:

• Drove an exceptional 300% surge in total revenue ($) within just 2.6 years, transforming the business into one of the fastest growing operations in the region.
• Delivered consistent 20%+ YoY growth across every major product category (Smartphones, Laptops, IoT, Tablets, Wearables, and Audio) demonstrating strong portfolio management and execution capability.
• Boosted Huawei’s Smartphone In House Market Share from 3% to 14% in under 3 years, elevating the brand to a Top 3 market position in Mongolia in only 2.6 years, a remarkable turnaround achievement.
• Built and institutionalized Huawei’s top tier global Field Force & Retail team structure, establishing a best-practice model for operational excellence, retail execution, and market performance.
• Developed and elevated 8 managers to professional leadership level within 2.6 years, many of whom are now serving in global and national top tier companies and recognized as Huawei’s highest performing talents in the EuroAsia region demonstrating exceptional leadership, coaching, and talent building capability.
• Achievements were acknowledged and respected by key industry partners and competitors, as evidenced by collaborative partnerships, market endorsements, and recognition in local trade media.

Role Description:
As a Head of Marketing & Retail, led Huawei’s marketing and retail operations in Mongolia, driving strategic business planning, product launches, partner collaboration, and market growth. This role ensures alignment with Huawei’s regional and global objectives while maximizing brand visibility, retail performance, and customer engagement across the country.

Key Responsibilities:

• Strategic Planning & Business Management: Developed and executed annual marketing and retail strategies, seasonal campaigns, product launches, and retail initiatives. Managed retail materials planning and procurement and provided detailed performance reports to Huawei regional headquarters.
• Partner & Stakeholder Management: Collaborated with Huawei General Marketing teams and guided major mobile operators and retail partners (Mongolian Teleco & Consumer industry top tier 6 corporations on joint marketing campaigns, retail execution, and performance monitoring. Managed local agency partnerships, contracts, and project implementation.
• Product Launch & Localization: Led end to end product launches and localization projects, managing PR, communications, retail rollout, and product image strategy. Ensured brand consistency and optimal product positioning across channels.
• International Coordination & Event Management: Represented the Mongolian market in Huawei CA region international meetings, coordinating customer participation in global events.
• Performance Monitoring & Reporting: Monitored campaigns, retail execution, and KPIs. Delivered seasonal and product launch reports to regional headquarters for actionable insights and continuous improvement.

Key Achievements:

• Built strong brand recognition from scratch, establishing Huawei as a top brand in Mongolia within 7 years across 4 product categories (Smartphones, Wearables, Audio, & Tablet). Her Marketing & Retail campaigns successfully fostered strong consumer loyalty in each category.
• Expanded market penetration for Huawei’s ecosystem by integrating approximately 70% of local applications into HMS within two years, a strategic move that significantly strengthened Huawei’s smartphone business in Mongolia.
• Successfully planned and executed multiple high-impact product launches, overseeing timely localization, event organization, PR, and retail readiness to drive immediate adoption and strong sales performance.
• Spearheaded the Huawei P30 Series launch in Mongolia and led highly creative marketing campaigns that captured public attention, engaged influencers, drove viral content, earned positive feedback, and delivered strong sales growth, setting new benchmarks in the consumer industry.

Key Responsibilities:

• Directed business planning and marketing budgets across all subsidiaries, ensuring alignment with corporate objectives and cost efficiency.
• Negotiated and managed marketing contracts with Mongolian, Russian and Chinese dealers, overseeing invoicing and budget compliance to maximize ROI.
• Led marketing and corporate social responsibility initiatives, preparing award submissions and promotional materials for both domestic and international recognition.
• Compiled, analyzed, and presented division quarterly reports, tracking performance, identifying opportunities, and recommending strategic improvements.
• Implemented cross functional coordination between divisions and external partners to streamline marketing initiatives and strengthen brand presence.
• Optimized marketing operations through process improvements, monitoring KPIs, and ensuring timely execution of campaigns and budgets.

Key Achievements:

• Awarded the Silk Road Award 2015 (Corporate Excellence) by the Mongolian Chamber of Commerce for outstanding contribution to corporate performance.
• Prepared and submitted award materials for the Asian Marketing Excellence Award, representing Wagner Asia at a regional level.
• Spearheaded the first ZIFT/CAT official online advertising campaign across Wagner Asia Group Mongolia, establishing a digital marketing benchmark.
• Launched the inaugural promotion for the CAT Parts Division, driving a 30% increase in sales compared to the previous year.
• Led Wagner Asia’s 20th Anniversary promotion project, successfully engaging employees and customers, enhancing brand recognition and loyalty.

About the Company:

Tavan Bogd International LLC is subsidiary company of Tavan Bogd Group LLC that is one of TOP 100 enterprises of Mongolia. One of them /out of 16 branches/ is Tavanbogd International LLC whose employees are about 260, and second biggest company in Mongolian retail sector.

Key Responsibilities:

• Managed brand strategy and marketing campaigns for high-profile products, including Kindzmarauli (Georgian wine), Nestlé, Colgate, Mamy Poko (kids’ sanitary napkins), and Sofy (women’s sanitary napkins).
• Planned and executed integrated marketing campaigns in collaboration with the sales team, ensuring alignment with business objectives and maximizing impact.
• Monitored and analyzed campaign performance, forecasting campaign-driven sales and optimizing strategies for improved ROI.
• Oversaw product distribution and retail placement, ensuring optimal visibility and availability in local stores.
• Developed and executed brand communications and positioning, maintaining consistency across all channels and strengthening brand recognition.
• Conducted market research and competitor analysis to inform strategy, identify growth opportunities, and drive sales performance.

Key Achievements:

• Delivered 12%+ year on year market share growth across managed brands.
• Transformed Kindzmarauli Georgian wine into the most recognized wine among mid level consumers in Mongolia through targeted, educational marketing initiatives.
• Built and established strong market presence for KFC Mongolia, Nestlé, Mamy Poko, and Sofy, laying the foundation for their continued dominance in their respective categories.
• Developed strategies and campaigns that positioned these brands as market leaders, with sustained brand strength and recognition over time.

Key Responsibility:

• Designed and sold innovative advertising packages, driving client engagement and increasing broadcasting revenue.
• Proactively identified and onboarded new partners, negotiating annual contracts that expanded the company’s market footprint.
• Monitored and reported monthly sales performance, providing strategic insights that informed business decisions and optimized results.

Key Achievements:

• Played a pivotal role in launching ETV Television, contributing to the company’s first operational setup.
• Acquired the company’s first customers and generated initial revenue, establishing a foundation for ongoing business growth.
• Collaborated with the team to build processes and strategies that supported early-stage market entry and client acquisition.

Key Responsibilities:

• Monitored daily advertising schedules, ensuring all client campaigns were allocated to legal and compliant airtime blocks.
• Reviewed and classified advertisements, restricting content related to alcohol, tobacco, and other regulated products according to legal approved time slot regulations.
• Managed product distribution of airtime, ensuring optimal placement and compliance across all paid slots.
• Oversaw monthly billing and invoicing, calculating airtime usage, generating invoices, and ensuring timely payment reconciliation with partner organizations.
• Prepared monthly sales reports, monitoring performance and providing actionable insights for management to optimize results.
• Negotiated and renewed annual contracts with small partners, ensuring terms were optimized and agreements were fully compliant and approved.
• Standardized contract processes, maintaining consistency, legal compliance, and smooth partner relations.
• Provided comprehensive marketing and sales support for new project launches, ensuring managers had all necessary resources, materials, and assistance to execute successful campaigns.

Key Achievements:

• Played a key role in Mongolia’s first live FIFA World Cup 2009 broadcast, managing daily event coverage for one month at the TV studio.
• Coordinated cross-functional teams and live programming, ensuring seamless execution and high-quality broadcast delivery.