Narash Gade
Melbourne
Summary
Highly skilled and motivated SFMC Email Specialist with 2+ years of experience in HTML development of email campaigns and expertise in HTML/CSS/AMPscript. Skilled in building and testing cross-compatible email campaigns to enhance customer engagement and drive business outcomes. Adept at operating within complex environments, with strong communication and stakeholder management skills. Excited to contribute to Macquarie's mission of empowering people to innovate and invest for a better future.
Overview
3
3
years of professional experience
1
1
Certification
Work History
SFMC Email Specialist
GetNEXT
07.2021 - Current
- Develop and implement end-to-end email marketing campaigns for clients across various industries using Salesforce Marketing Cloud (SFMC).
- Create responsive email templates with HTML/CSS/AMPscript, ensuring cross-compatibility on all browsers, email providers, and mobile devices.
- Implemented dynamic content in emails to tailor content based on customer preferences and behaviors.
- Conduct thorough testing to verify email deliverability and display across various platforms and devices, ensuring a seamless customer experience.
- Collaborated with the marketing team to create engaging visuals and content for email campaigns.
- Collaborate with cross-functional teams, including design and content, to align email marketing efforts with overall marketing strategies.
- Monitor email deliverability and maintain a clean subscriber list to minimize bounce rates and spam complaints.
- Utilize SQL queries to segment and personalize email content, improving customer engagement and open rates by 20%.
- Provide regular performance reports to stakeholders and management, using data insights to optimize future email campaigns.
- Stay up-to-date with email marketing best practices, industry trends, and SFMC platform updates to continually enhance campaign effectiveness.
CRM Administrator
ABC
01.2021 - 07.2021
- Successfully configured and customized Salesforce CRM to align with the organization's unique business processes and requirements.
- Conducted data import and deduplication procedures, ensuring data integrity and maintaining ahigh level of data quality.
- Created custom objects, fields, validation rules, and page layouts to enhance user experience and streamline data entry.
- Assisted senior Salesforce Admin in user onboarding, creating profiles, and managing permissions.
- Contributed to the creation of detailed documentation, including process flows and user guides.
Education
Master of Science -
Central Queensland University
Melbourne, VIC03.2014
Bachelor of Science - Computer And Information Sciences
Jawaharlal Nehru Technological University
Hyderabad07.2012
Skills
- Salesforce Marketing Cloud (SFMC) expertise
- HTML/CSS/AMPscript proficiency
- Cross-browser and cross-device compatibility testing
- Email campaign planning and execution
- Strong analytical and problem-solving skills
- Effective communication and stakeholder management
- SQL for data segmentation and personalization
- Attention to detail and organizational abilities
Certification
Salesforce Marketing Cloud Email Specialist
Timeline
SFMC Email Specialist
GetNEXT
07.2021 - Current
CRM Administrator
ABC
01.2021 - 07.2021
Master of Science -
Central Queensland University
Bachelor of Science - Computer And Information Sciences
Jawaharlal Nehru Technological University
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