Summary
Overview
Work History
Education
Skills
References
Certification
Personal Information
Profile Overview
Timeline
AssistantManager

Naseebullah Naseeb

Werribee,Australia

Summary

Dynamic Sales and Marketing professional with extensive experience in Customer Services and Sustainability across multicultural environments. Proven track record in managing key accounts for leading brands such as Coca-Cola, achieving significant sales milestones, including 5000 units in three months for a new product launch. Expertise in distribution networking, market segmentation, and customer profiling, complemented by strong leadership skills managing teams of sales personnel. Committed to driving customer satisfaction and maximizing brand equity in the Industrial/Retail B2C, B2B Sales, FMCG, and Consumer Electronics sectors.

Overview

22
22
years of professional experience
1
1
Certification

Work History

Store Team Member

Woolworths
12.2019 - Current
  • Check out – Front – End, maintaining a high standard of Customer Service
  • Grocery – product replenishment, stock management, expiry checks
  • Fruits & Veg – stock management
  • Providing knowledge & building rapport
  • Achieving goals & stock-fill targets

Senior Marketing Manager

Royal Food& Beverages (Pvt) Ltd
, Pakistan
09.2016 - 05.2019
  • Devising and applying marketing tools to accelerate Primary, Secondary & Tertiary sales
  • Market penetration strategies implementation
  • Team management, motivation
  • Market share maximization techniques
  • Brand loyal customer creation through loyalty campaigns

Business Development Manager

Tabaq Restaurant
Ruwi, Oman
02.2015 - 09.2015
  • Generate sales leads.
  • Activate corporate accounts.
  • Branding and promotion of Tabaq Restaurant, client visits, and product presentation.
  • Marketing both online and offline.
  • Developed strategic partnerships with vendors and suppliers to ensure cost efficiency.
  • Analyzed customer feedback to identify areas for improvement in products and services offered.

Marketing Manager

Dany Technologies Pvt. Ltd
Islamabad, Pakistan
12.2013 - 01.2015
  • Growth in market share
  • Brand building in my region.
  • Improving the sales structure to ensure maximum reach
  • Improving relations with sales channels ( dealers, retail ) by visiting them regularly
  • To make Dany a leader in the IT industry.
  • Designing and utilizing sales promotional tools ( trade promo, scheme, lucky draw, coupons, commissions, discounts, etc)
  • Selecting and coordinating with vendors for OOH / POS/merchandising
  • Properly utilizing the marketing budget ( Rs 5 Million ) in my region
  • Successfully designed and launched a commercial for the BT segment on regional TV, cable, and radio channels
  • Played an integral role in the launch of the Tablet PC segment
  • Share input while designing a Media Campaign
  • Conceptual input on designing TVC launching Waseem Akram as Brand Ambassador
  • Create pull for secondary and tertiary sales by conducting BTL activities: Mall activation, road shows
  • Jointly worked with the Sales team in achieving 2500 units of Table sales/month in Pindi, Islamabad, and out station market through 5 key dealers and 1200 retail channels, besides a 29 million annual sales target

Regional Sales Manager

Qarshi Industries (Pvt) Ltd
Karachi, Pakistan
11.2009 - 10.2010
  • Responsible for annual target-based primary sales through distribution houses
  • Supervised 21 salesmen, an ASM, and a Supervisor
  • Stock availability with distribution and on the retail channel, SKU-wise.
  • Restructured the distribution network by appointing new distribution and sub-distribution.
  • Handled Key account ( Dawakhana ) directly for institutional sales

Retail Section Head

MTN - Telecom
Kabul, Afghanistan
02.2007 - 08.2009
  • Managing retail Sales (SIM / Vouchers) for the whole Afg.
  • Regular Retail market visit
  • Customer retention by reducing the churn rate.
  • Coordination with distribution houses for the liquidation of floor stock.
  • New dealers activation and expanding the distributor's network.

Assistant Manager (S&D)

Coca-Cola Beverages
Kabul, Afghanistan
07.2004 - 02.2007
  • Responsible for primary sales by managing distribution and dealers.
  • Appointing dealers /establishing a distribution network for Coca-Cola all across the country.
  • Managing direct sales to key accounts: Serena Hotel Kabul, ISAF compounds, Guest Houses, Restaurants.
  • Visiting the retail market to check availability.
  • Played a vital role in launching Coca-Cola developing retail channels.

Market Audit Officer

Coca-Cola Beverage Pakistan Ltd. (CCBPL)
Karachi, Pakistan
04.2003 - 06.2004
  • Sales audit
  • Market audit
  • Distribution and retail market visits for checking product availability of Coca-Cola, Fanta, and Sprite, SKU-wise Market visits
  • Checking floor stock with distribution and display in chillers
  • Joint Working on order creation with dealers and the sales team
  • Checking for proper utilization of commission from the company to trade through the sales team.
  • Checking for the installation of sign boards as per the company record in the respective shops.
  • Identifying spots for branding/signage
  • Identifying the dry market and notifying the sales team

Education

MBA - Marketing

Cardiff Metropolitan University
London
03.2013

M. A. - Sociology

Pakistan

Skills

  • Visual merchandising
  • Team collaboration
  • Conflict resolution
  • Effective communication
  • Time management
  • Goal achievement
  • Team leadership

References

References can be provided when required.

Certification

  • Fork Lift Driver License
  • Security Guard License
  • 2010 Selling skills for more wins, Keystones, Pakistan
  • 2006 King of sales in the risky kingdom, Peace/ Middle East
  • English proficient - IELTS exam Pass

Personal Information

Visa Status: Australian Citizen

Profile Overview

I worked for international brands like Coca-Cola as a Market auditor and Sales Manager. As Sales Manager for Coca-Cola, I was responsible for managing Key accounts (industrial customer segments) for MTN as Retail Section Head, for national FMCG brands, and for Danny technologies – a famous Consumer electronics brand as a successful Sales Manager and Marketing Manager. I was a key team member of the marketing department as Regional Marketing Manager and perceptualized/launched a new product (Danny Tab) with a detailed Marketing plan as well and achieved 5000 units of sales in the first 3 months of launch with good Marketing ROI. I am experienced in distribution networking / Channel sales, market segmentation, customer profiling, and product promotion skills (ATL, BTL), focused on customer satisfaction and sustainability. I used to manage a team of 4 salesmen and 2 sales supervisors while promoting a versatile product portfolio as RSM for a renewed national FMCG Brand in Pakistan. I am trained in Primary, secondary, and tertiary sales management techniques, as well as brand equity maximization. I am enthusiastic about securing an opportunity to work in your organization that would let me capitalize on my untapped potential.

Timeline

Store Team Member

Woolworths
12.2019 - Current

Senior Marketing Manager

Royal Food& Beverages (Pvt) Ltd
09.2016 - 05.2019

Business Development Manager

Tabaq Restaurant
02.2015 - 09.2015

Marketing Manager

Dany Technologies Pvt. Ltd
12.2013 - 01.2015

Regional Sales Manager

Qarshi Industries (Pvt) Ltd
11.2009 - 10.2010

Retail Section Head

MTN - Telecom
02.2007 - 08.2009

Assistant Manager (S&D)

Coca-Cola Beverages
07.2004 - 02.2007

Market Audit Officer

Coca-Cola Beverage Pakistan Ltd. (CCBPL)
04.2003 - 06.2004

MBA - Marketing

Cardiff Metropolitan University

M. A. - Sociology

Naseebullah Naseeb