Nash Rees
Reedy Creek,Australia
Summary
Manager and leader with over 25 years of experience in brand management and business development across all channels, including wholesale and retail/DTC.
Dynamic individual with hands-on experience in fashion & apparel and talent for navigating challenges. Brings strong problem-solving skills and proactive approach to new tasks. Known for adaptability, creativity, and results-oriented mindset. Committed to making meaningful contributions and advancing organizational goals. Collaborative leader partners with coworkers to promote engaged, empowering work culture. Documented strengths in building and maintaining relationships with diverse range of stakeholders in dynamic, fast-paced settings.
Overview
32
32
years of professional experience
Work History
Senior Sales Director / Head of Sales
PVH Corp.
2018.10 - Current
- Company Overview: PVH is one of the world’s largest apparel companies and home to power brands Tommy Hilfiger and Calvin Klein, head headquarters in New York and global operations in Amsterdam
- Responsible for the sales and category (product) management teams
- Maximizing sustainable growth of the Tommy Hilfiger brand in Australia and New Zealand
- All categories and product groups along with full P&L responsibility of the wholesale business
- The wholesale business in Australia has tripled in size since 2018 through category expansion, market segmentation, digital innovation, new customers, and divesting reliance on traditional brand distribution
- Have been recognized for two straight years as market of the year within APAC region
- PVH is one of the world’s largest apparel companies and home to power brands Tommy Hilfiger and Calvin Klein, head headquarters in New York and global operations in Amsterdam
- Total revenue increase from $40m in 2018 to $141m in 2022
- GP$ in 2021 exceeded net sales in 2019
- Achieved through successful development of key partners and development of new business and categories with new partners for the brand
- Successful launch of three new categories from 2019
- Winner of market of the year in 2019 and 2020 & 2022
- Winner of PVH CEO 2022, award for results of 2021
- In 2022 built TH Men’s sportswear to 2nd biggest business behind Germany, overtaking other key European markets
- Integration of digital showrooms and selling tools
- Have delivered the company’s highest EBIT contribution for the past 4 years
- Analyzed market trends to inform strategic planning decisions, ensuring continued success in a competitive industry landscape.
- Contributed to the development of long-term company strategies, working closely with senior leadership to ensure alignment between sales goals and overall business objectives.
- Increased sales revenue by implementing effective sales strategies and cultivating strong client relationships.
- Maximized profit margins through pricing optimizations based on market trends and competitor analysis - Myer Supercharge
- Maximized profit margins through pricing optimizations based on market trends and competitor analysis.
- Developed comprehensive sales plans, setting ambitious targets and guiding the team towards their achievement.
Country Commercial Manager
Dufry Group AG
2017.11 - 2018.10
- Company Overview: Dufry is the world’s largest travel retail company, currently operating in 63 countries across 2000 points of sale
- Dufry specializes in Duty free airport retailing in key airports across the globe along with cruise liners, consulate and downtown stores
- My role at Dufry centered on commercial operations of the business based at Melbourne airport, this entails product development, buying, category management and marketing of the $240m AUD business
- My key KPIs were topline sales, margin growth, effective product management and relationship management of the 200+ suppliers to this business across Liquor, P&C, technology, food, health, well-being and souvenirs
- Dufry is the world’s largest travel retail company, currently operating in 63 countries across 2000 points of sale
- Dufry specializes in Duty free airport retailing in key airports across the globe along with cruise liners, consulate and downtown stores
Head of Sales – Retail & Wholesale
HUGO BOSS Australia P/L
2013.12 - 2017.11
- Company Overview: HUGO BOSS is a global leader in men’s and women’s premium luxury apparel and accessories with a strong esthetic on sophisticated and elegant collections
- My role as Head of Sales for HUGO BOSS Australia had me overseeing the strategic business development for the Retail, Merchandise and Wholesale business within Australia and New Zealand
- Responsibilities with a turnover of $90M AUD, HUGO BOSS is the second largest business in this segment after Louis Vuitton
- 11 Direct reports across Retail, Retail Operations, Merchandise and Wholesale with 300 indirect throughout the network in both countries
- A fully integrated business model of directly owned stores, concessions, outlets and travel retail
- HUGO BOSS is a global leader in men’s and women’s premium luxury apparel and accessories with a strong esthetic on sophisticated and elegant collections
- Incremental revenue increase from 2013 to 2014 of $10M AUD – wholesale through development of stock and core items programs
- Introduced a new staff incentive program and rolling incentives, focusing on retention/team stability, training and development supporting total sales growth
- Strongest increase of business KPIs globally in 2015 – Conversion, UPT and NSPT
- Negotiated the successful takeover of business partners in Perth and Auckland adding $8M in net sales
- Changed Retail and Wholesale structure to be aligned on best practice, now being used globally
- Built a Retail Operations team to add value to frontline retail so staff are focused on the customer and not tasks, input and chapter leads in Global Store Operations manual – best practice
- Developed merchandise strategies simply focused on the right place, right time to maximize sell through, core, volume, luxury volume and statement pieces across all genders and all key product groups
- Developed business KPI report and critical trading card both recognized as best practice and being rolled out globally
- Company business calendar and promotional calendar to drive market activities to maximize foot traffic into all channels
- Invited to join G7 - as global retail expert as a top 7 retail market, requiring a monthly call and quarterly conferences in key global markets
Head of Wholesale
HUGO BOSS Australia P/L
2011.08 - 2013.12
- Company Overview: HUGO BOSS is a global leader in men’s and women’s premium luxury apparel and accessories with a strong esthetic on sophisticated and elegant collections
- Strategic development of the wholesale business in both Australia and New Zealand
- Managed all showroom responsibilities across all collections with the sales team
- The key aspect of the role was the business development of department stores and franchise partners
- HUGO BOSS is a global leader in men’s and women’s premium luxury apparel and accessories with a strong esthetic on sophisticated and elegant collections
- Manage all showrooms across 1000 sqm of showroom space with 5 direct reports, collections, sales targets, inventory, deliveries, and payments
- Reduced outstanding payments from 150 days to 60 days within the first 12 months
- Re-negotiated all trading terms with David Jones
- Negotiated shop in shop wholesale projects with David Jones on BOSS Orange Man and Woman
- Maintained top line sales in wholesale with department store opportunities while converting franchise stores to own retail
- Successfully managed to transition the Australian showroom to Hong Kong without losing business as projected
National Sales Manager
GAZMAN
2010.09 - 2011.08
- Company Overview: Iconic Australian lifestyle brand spanning across generations
- Strongly integrated dept
- Store business model with own retail development in 2nd tier markets
- Manage the distribution and development of the dept
- Store business in both Myer and David Jones across 120 points of sale
- Develop the multi brand business across Australia through larger key accounts to smaller independent operators
- Iconic Australian lifestyle brand spanning across generations
- Strongly integrated dept
- Store business model with own retail development in 2nd tier markets
- Manage the showroom with collections to all wholesale customers, managing budgets and achieving sales and delivery targets each month
- Oversee the inventory of all basic lines and develop this business to supplement seasonal indent
- Oversee the presentation of the brand and set the VM directives for each season through all points of sale
- Seasonal budget achieved in the first selling season
- Developed new basic business to grow to 20% of total sales within six months
- Managed and negotiated floor spaces in key POS with fit outs to elevate brand presentation
- Removed all excess inventory through channels to minimize disruption to the core business
National Sales Manager
Thomas Cook P/L
2010.02 - 2010.09
- Company Overview: Thomas Cook is a lifestyle and western clothing brand distributed through big box and outback retailers; the business is also the license holder for Wrangler through VF fashions
- Develop and manage the distribution of all brands across Australia and New Zealand, all brands including men’s, women’s and children’s
- Thomas Cook is a lifestyle and western clothing brand distributed through big box and outback retailers; the business is also the license holder for Wrangler through VF fashions
- Manage and co-ordinate a remote sales team of 9 across both countries
- Identify new business opportunities and work with collection development key looks and business initiatives
- Develop sales targets, manage cost control
- Expanded business to include new trade shows to present collections
- Launched new initiatives with Wrangler to showcase at key rodeo events and country community events, i.e., Deni Ute Muster, Man from Snowy River expo
- Manage and co-ordinate with license brand partner on business model and presentation
- Moved to sales agents in smaller markets to manage costs to not lose business momentum
General Manager Sales
Cambridge Clothing
2005.05 - 2010.02
- Company Overview: Australia and New Zealand’s largest local manufacturer of tailored clothing, specializing in just on time delivery and MTM, Cambridge Clothing is recognized as a market leader at this level with a number of own brands, licensed and contract
- Develop and manage the distribution of all brands across Australia and New Zealand, both licensed and own brands
- Australia and New Zealand’s largest local manufacturer of tailored clothing, specializing in just on time delivery and MTM, Cambridge Clothing is recognized as a market leader at this level with a number of own brands, licensed and contract
- Manage and co-ordinate the sales team and 4 showrooms across both countries
- Identify new business opportunities and work with collection development teams on key looks and campaigns with overseas market visits and retail scoping
- Develop sales targets, manage cost control
- Development of own retail brands to expand footprint
- Launched new modern suit brand to expand into new untapped markets
- Manage and co-ordinate with license brand partners ensuring collections are on trend and in line with global strategies
- Launched into suit separate’s program – now complete business model
- Launched first PRC program to blend with local made to better improve margin and speed
- Launch of MTM business with key partners
National Account Manager
Colorado Group P/L
2001.07 - 2005.05
- Company Overview: Colorado group was one of Australia’s most dynamic retailers at the period operating with a number of big local brands and through this period also acquired further brands to support expansion
- Develop and manage the distribution of the JAG men brand across Australia and New Zealand
- Colorado group was one of Australia’s most dynamic retailers at the period operating with a number of big local brands and through this period also acquired further brands to support expansion
- Manage and co-ordinate the showroom for the menswear brand across all states with over 200 accounts
- Myer as the key customer was all door distribution along with David Jones in top tier stores
- Development of ASR business delivering extra $2M in sales by year two
- Successful relaunch of JAG brand in 2002
- All wholesale business is bought in-house from sales agents, reducing costs and increasing control
- Overseas travel with brand development, delivering sales and needs for wholesale, previously out of control of wholesale
Brand Manager
GFT Australia P/L
1998.04 - 2001.06
- Company Overview: GFT Australia P/L was a fully owned subsidiary of GFT Spa – Torino
- As a manufacturer and distributor of iconic brands including Valentino, Valentino Jeans, Miss V, Mani by Georgia Armani, Armani Collezione, Sidi, CP Company, Stone Island and Joseph Aboud
- Develop and manage the distribution of all brands across Australia and New Zealand
- GFT Australia P/L was a fully owned subsidiary of GFT Spa – Torino
- As a manufacturer and distributor of iconic brands including Valentino, Valentino Jeans, Miss V, Mani by Georgia Armani, Armani Collezione, Sidi, CP Company, Stone Island and Joseph Aboud
- Manage all menswear brands within the showrooms and market development of all brands
- Train all key customers on new season collections and negotiate with department stores on brand location and adjacencies
- GFT Australia was unfortunately closed in June 2001 and business was consolidated to Hong Kong
- I was offered a role to stay with the company in China, to expand the partnership with the Chinese operation but declined
- Achieved first season budget and delivery at 95% of first sell in
- Re-launched Sidi label and contract business – Country Road
- Successful launch of first PRC tailored program through business partners in Tianjin, requiring travel to China to achieve successful and on time launch of business within Australia & New Zealand
- Re-Launch of ASR dept
- Store business – private label
Dept. Manager – Trainee Buyer
Henry Buck P/L
1993.01 - 1998.04
- Company Overview: Henry Buck is a family owned and operated menswear retailer on Collins St Melbourne
- An icon in luxury menswear in Australia
- As dept
- Manager, manage all inbound and outbound inventory
- Trainee Buyer of casual Sportswear buying brands such as GANT, Paul & Shark, CP Company, Stone Island and Joseph Aboud, along with private label development
- Henry Buck is a family owned and operated menswear retailer on Collins St Melbourne
- An icon in luxury menswear in Australia
- Receive all in bound and process all out bound/customer orders
- Trainee Buyer, HB trainee Buyer program with Senior Buyer of Sportswear
- Implemented a new receiving system in line with new POS
- Re-laid BOH systems to improve efficiency and speed
- Selected for Trainee Buyer program at 20 – youngest at the time
- Trained in MTM tailoring by senior tailor and taken on trunk shows to promote this across Australia
Education
Associate Diploma - International Trade
Holmesglen
Melbourne, VIC11.1999
Skills
- Deal Closing
- Key account growth
- Negotiation expertise
- Sales Presentations
- Channel Partnerships
- Sales Training
- Pipeline Management
- Industry Networking
- Sales training and leadership
- Client Relationship Management
- Sales strategy development
- Revenue Growth
- Profitability Optimization
- Competitive Analysis
- Channel Development
- Teamwork and Collaboration
- Problem-Solving
- Attention to Detail
- Problem-solving abilities
- Reliability
- Excellent Communication
- Organizational Skills
- Team Collaboration
- Active Listening
- Effective Communication
- Adaptability and Flexibility
- Decision-Making
- Relationship Building
- Goal Setting and Achievement
- Team building
- Task Prioritization
Otherpositions
- Interchange – Family Care Disabled and Disadvantaged Children, family respite & care.
- Kilmore and District Pony Club – Member – Former committee.
- Hidden Valley Golf and Country Club – Former Member & sub committee.
- Age Manager – Coolangatta Surf lifesaving club, SRC, Bronze Medallion.
References
Available on request.
Timeline
Senior Sales Director / Head of Sales
PVH Corp.
2018.10 - Current
Country Commercial Manager
Dufry Group AG
2017.11 - 2018.10
Head of Sales – Retail & Wholesale
HUGO BOSS Australia P/L
2013.12 - 2017.11
Head of Wholesale
HUGO BOSS Australia P/L
2011.08 - 2013.12
National Sales Manager
GAZMAN
2010.09 - 2011.08
National Sales Manager
Thomas Cook P/L
2010.02 - 2010.09
General Manager Sales
Cambridge Clothing
2005.05 - 2010.02
National Account Manager
Colorado Group P/L
2001.07 - 2005.05
Brand Manager
GFT Australia P/L
1998.04 - 2001.06
Dept. Manager – Trainee Buyer
Henry Buck P/L
1993.01 - 1998.04
Associate Diploma - International Trade
Holmesglen
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