NATALIE ARMSTRONG
TERRIGAL,NSW
Summary
Leader and coach with a dedication to promoting engaged empowered leadership, work cultures and strategies that drive revenue. Supporting entrepreneurs & leaders to grow, scale & innovate. Documented strengths in in building and maintaining relationships with diverse range of stakeholders in dynamic, fast-paced innovative settings.
Overview
20
20
years of professional experience
Work History
Head of Sales
Dashdot
04.2021 - Current
- Grew Dashdot sales 25 x in 2 years
- Grew and built world class sales team and culture
- Coached and mentored each team member to support their leadership and drive their results/meet targets
- Grew sales and boosted profits, applying strategies and enhanced sales training.
- Conducted daily team huddles to reinforce goals and objectives and set clear expectations for day, week & month
- Built and developed sales approach that established strong relationships with our clients
- Identified, hired and trained culture led & highly-qualified team
- Utilised metrics to modify low-performing sales and marketing programs and plans to increase effectiveness.
- Worked closely with & across marketing & service teams
- Provided training and coaching across company: Including, leadership, sales, communication and product training.
- Evaluated performance against goals and implemented appropriate development plans.
- Developed strong ethical and positive working environment which inherently grew solid teams, reduced turnover, and promoted high retention rates.
- Coordinated with other departments to provide smooth execution of sales initiatives.
- Developed , trained and rolled out successful 'win-back', refund request process & approach
- Developed and implemented strategies to increase sales and improve customer service.
- Provided leadership, guidance and direction to sales team members, offering assistance with any need at any time.
- Monitored daily sales performance and provided feedback to each team member.
- Developed onboarding processes and trainings
Sales Specialist
Freedom Property Investors
06.2020 - 03.2021
- Top sales specialist at Freedom, always over delivered on sales targets
- Motivated and trained team members to meet and exceed sales goals through positive reinforcement.
- Trained and mentored new sales consultants and specialists
- Educated customers about product features and benefits of investing and working with Freedom
- 1 call sales mastery
- Provided high level of service to all clients and potential customers.
- Built rapport with customers and assessed needs to make product recommendations and upsell.
- Finalized and submitted paperwork to complete sales.
- Created and implemented sales strategies to successfully meet company targets.
- Developed and delivered engaging sales presentations that supported teams sales results
Business & Leadership Coach
Natalie Jane Armstrong/ The Ledge
01.2011 - 06.2020
- Coached and supported 200+ leaders and businesses across many industries including small business owners, start ups and other business leaders across, fashion, advertising, health care, wellness, food services, property investment.
- Coached and held events online, live workshops, seminars, webinars and other industry events
- Supporting deep alignment and synergy between leaders personal and business visions. This results in vitality and purpose energizing leadership resulting in higher productivity and more profitability.
- Supporting trailblazer’s to unlock untapped creativity and innovation within themselves and their people.
- Business development, strategy and supporting revenue, scaling & growth.
- Social enterprise and entrepreneurship
- Leadership development
- Sales coaching, systems, processes & team development
- Scale and revenue strategies
- Public speaking, speaking to camera coaching
- Supporting leaders to build & develop world class team cultures
- Identified workflow inefficiencies to formulate and implement operational improvements.
- Designed and delivered web-based, self-directed learning materials.
- Provided coaching and mentoring to employees.
- Coached leaders in important skills underpinning current leadership and management goals.
Director
Bachhara
01.2004 - 01.2011
- Social entrepreneurism, led and grew ethical fashion label working collaboratively with communities in India and Bangladesh
- Led sales, design, production, manufacturing, importing
- Worked closely with overseas fair and ethical production companies
- Built and developed fair & ethical manufacturing company, supporting communities & families in Bangladesh
- Remained highly composed and calm in very fast-paced, stressful and constantly changing environments to provide optimal leadership and achieve desired results.
- Observed tight deadlines and strict budgetary controls to avoid waste and streamline costs.
- Defined and propelled organization's mission and vision.
- Engaged positively with staff and leadership colleagues, soliciting and encouraging feedback and collaborative spirit.
- Cultivated forward-thinking, inclusive, and performance-oriented business culture to lead industry in innovation and push progress.
- Coached and guided production teams to improve OS fair and ethical work environments & job satisfaction and achieve higher performance levels.
- Developed innovative sales and marketing strategies to facilitate business expansion.
- Sketched artistic and fresh designs for consideration.
- Created detailed measurement and construction specifications for design to be executed appropriately by production teams.
- Negotiated with vendors to reach ideal product distribution channels and pricing.
- Created and presented design collections to buyers and other industry professionals to generate interest and secure orders.
- Collaborated with textile designers, pattern makers and sample makers to bring designs to life and meet target market needs.
- Oversaw production fashion line from concept to completion.
- Collaborated with stylists and photographers to create creative fashion campaigns.
Education
Doctorate - Business And Leadership
University of Sedona
Sedona USA07.2014
Diploma - Business And Leadership Coaching
Natural Therapies
UK06.2009
Bachelor of Arts - Creative Arts
Wollongong University
WollongongSkills
- Leadership & Team Coaching & Mentoring
- Sales & Scaling
- Team and business culture development
- Communication and Engagement Techniques
- Profit and Revenue-Generating Strategies
- Negotiations Expert and Strong Deal Closer
- Business Development and Planning
Timeline
Head of Sales
Dashdot
04.2021 - Current
Sales Specialist
Freedom Property Investors
06.2020 - 03.2021
Business & Leadership Coach
Natalie Jane Armstrong/ The Ledge
01.2011 - 06.2020
Director
Bachhara
01.2004 - 01.2011
Doctorate - Business And Leadership
University of Sedona
Diploma - Business And Leadership Coaching
Natural Therapies
Bachelor of Arts - Creative Arts
Wollongong University
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