Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
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NATALIE ATKINS

Gold Coast

Summary

Results-oriented Area Sales Manager with a track record of driving sales growth and participating in team success. Skilled in communication and problem-solving, dedicated to delivering exceptional customer service and exceeding company objectives.

Overview

23
23
years of professional experience

Work History

Business Development Area Manager

Metcash - C-Store/Campbells
06.2024 - Current
  • Worked within a team to achieve company goals and exceed targets consistently, creating a positive work environment.
  • Managed my daily operations for optimal performance, ensuring timely completion of tasks and projects.
  • Negotiated contracts with vendors to secure favorable terms that benefited both parties involved.
  • Built relationships with my customers and community to establish long-term business growth.
  • Compiled and analyzed data using Power BI and Sales Force to determine approaches to improve sales and performance.

Area Sales Manager

Billsons Beverages
10.2022 - 04.2024
  • Established and maintained relationships with over 300+ accounts. Including Nationals and Independents.
  • Driving brand visibility through excellent execution.
  • Surpassing sales targets and KPIs.
  • Working closely with Distributors, Wholesalers, Area managers across MSO groups to achieve mutual growth.
  • Exceptional performance and instrumental contributions to company expansion.
  • Exhibited product expertise and an acute understanding of customer preferences.
  • Leveraged CRM software to document customer interactions, sales initiatives, and pipeline opportunities, facilitating precise sales forecasting and performance evaluation.
  • Showcased communication skills, actively soliciting, and responding to customer feedback, resolving concerns, and tailoring personalized solutions.

Territory Manager, Business Development Manager, Relief Territory Manager

Frucor Suntory
01.2002 - 01.2022
  • Consistently delivering sales targets and KPI's (i.e.- core range growth, sales targets, product availability in store, new product distribution targets met).
  • Grow and develop new and existing sales territories.
  • Build and maintain long and withstanding business relationships to achieve mutual growth.
  • Deliver excellent execution on all tasks.
  • Actively seeking new business leads and establishing new territories from ground up.
  • Travel across territories as relief within Southeast QLD and Northern NSW.
  • Strategic Planning to achieve sales targets.
  • Overcoming obstacles and problem solving on a day-to-day basis.
  • Knowing and understanding different customer types and their demographics.
  • Consistently touching base with all customers on weekly, fortnightly, and monthly call cycles.
  • Ability to recognise and adapt with ever changing internal and external sales environment.
  • Execute all promotional requirements in a timely manner.
  • Work as part of a team and autonomously.
  • Extensive product knowledge including competitor product range.
  • Excellent communication skills.
  • Understand ordering systems i.e., SAP, C4C, Territory Master.

Education

Defensive Driver Training 1 & 2 -

Workplace Health and Safety Training -

Internet Fraud Training -

RSA -

01.2022

Exceller8 Sales Training -

01.2021

Completed Year 12 -

Bremer State High School
01.1990

Skills

  • Area oversight

  • Clear communication proficiency

  • Regulatory compliance

  • Data reporting

  • Strong negotiation capabilities

  • Contributive team participant

  • Analytical problem-solving

  • Proficient in CRM application management

  • Prospecting and Networking

  • Effective time management

  • Attention to Detail

  • Excellence in store execution

  • Power BI

Accomplishments

  • QLD salesperson of the year x 2
  • Retail award Rep of the year for QLD Fuel Group
  • Whello's Warriors award (National Sales director for Frucor) - Outstanding achievement across the quarter

Timeline

Business Development Area Manager

Metcash - C-Store/Campbells
06.2024 - Current

Area Sales Manager

Billsons Beverages
10.2022 - 04.2024

Territory Manager, Business Development Manager, Relief Territory Manager

Frucor Suntory
01.2002 - 01.2022

Workplace Health and Safety Training -

Internet Fraud Training -

RSA -

Exceller8 Sales Training -

Defensive Driver Training 1 & 2 -

Completed Year 12 -

Bremer State High School

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