NATALIE BRUYNS

• Company Overview: https://www.linkedin.com/in/nbruyns/
• Responsibilities include directing company operations for a digital marketing and blockchain organisation as part of the leadership team.
• Supervising all aspects of the business including project management, product commercialisation, financial management and business systems.
• Facilitated regular leadership meetings to discuss progress on strategic goals and address challenges.
• Implemented and deployed comprehensive customer service system.
• Deployed project management system including building all workflows, managing adoption, training & maximising use of tool.
• Developed high-performing teams through hiring, training, and performance management.
• Established key performance indicators for each department to track progress towards organisational goals effectively.
• Influenced company culture by promoting core values throughout daily operations.
• Negotiated key partnerships with vendors, suppliers, and other stakeholders.
• Negotiated contracts and agreements to secure favourable terms and maximize profits.
• Oversaw development of new products from conception to market launch.
• Managed P&L, cash flow, budgets and financial forecasting to ensure fiscal responsibility and maintain profit margins.
• Presented business plans and forecasts to advisory board.
• Self-motivated, with strong sense of personal responsibility.
• Skilled at working independently and collaboratively in a team environment.
• Organized and detail-oriented with strong work ethic.

Responsible for driving growth and profitability within the organisation, overseeing company operations, managing teams, products, partners and clients.

• Consulted on a portfolio of brands on their digital marketing, developing strategies that supported their marketing and sales objectives.
• Worked on several international and local brands including Microsoft, WesBank, First National Bank, TransUnion, South African Tourism, Renault, and General Motors.
• Proactively identified potential issues in client accounts, implementing corrective actions as needed.
• Supported the company internal marketing & PR strategy including several events with key speakers. Rolled out a company re-brand from Acceleration Media to 25AM.
• Workplace and talent wellbeing including recruitment, training, career planning, management, and retention.
• Stakeholder management including partner sourcing and the management thereof including Salesforce, Google, Facebook, and X.
• Introduction, roll out & adoption of services and products internally & externally.
• Negotiate favourable contracts with procurement teams and agree pricing structures.
• Proven ability to learn quickly and adapt to new situations.
• Excellent communication skills, both verbal and written.
• Used critical thinking to break down problems, evaluate solutions and make decisions.
• Leveraged data and analytics to make informed decisions and drive business improvements.
• Maintained and executed yearly formal business plans.
• Cultivated a strong network of industry professionals and leveraged relationships to generate new business opportunities.

• Managed the overall direction and execution of advertising campaigns for Microsoft, Coca Cola, MasterCard, and Tiger Brands.
• Responsible for maintaining relationships with the executives, overseeing the agency's account team across all disciplines, and developing marketing strategies.
• Daily project management, coordination, and implementation of advertising campaigns. Managing timelines, scope of work and budget planning.
• Effectively managing a positive and collaborative relationship with all internal and external stakeholders.
• Leading a mixed discipline agency team in developing and delivering the highest standard creative product.
• Co-ordination with US global network to execute local campaigns.
• Rolling out and coordinating campaigns to the African market for Coca Cola.
• Provided comprehensive reporting on account performance, enabling data-driven decisions.
• Successfully resolved escalated issues while maintaining positive relationships with all parties involved.
• Actively participated in networking events within the industry, expanding professional connections and generating leads.
• Conducted quarterly business reviews with major accounts to assess satisfaction and identify areas for improvement.
• Self-motivated, with a strong sense of personal responsibility.
• Skilled at working independently and collaboratively in a team environment.
• Excellent communication skills, both verbal and written.

• Global Network Coordinator for Lever Faberge (Rexona/Sure/Shield & Lynx/Axe/Ego).
• Coordinated marketing assets across the European market.
• Assisted on European & UK projects and campaigns.
• Daily project management and co-ordination of European & Global network agencies.
• Coordinating and assisting on local brand campaigns.
• Liaison with internal departments and external suppliers.
• Assisting with TVC production & adaptations.
• Management of worldwide usage fees.
• Self-motivated, with strong sense of personal responsibility.
• Worked effectively in fast-paced environments.
• Worked well in team setting, providing support and guidance.
• Demonstrated respect, friendliness and willingness to help wherever needed.
• Passionate about learning and committed to continual improvement.

• Working on the Microsoft and Peugeot brands, I assisted the account team with delivering requirements for advertising campaigns
• I coordinated across departments such as planning, TV, studio, production, finance as well as external agencies
• Coordinating and assisting on projects and campaigns
• Liaison with internal departments: planning, TV, studio, production, and finance
• Liaison with clients
• Liaison with external agencies: media, direct marketing, PR, interactive
• Delivery of competitor analysis

• Managed the following accounts: Total SA, Sandton Square, Henkel, Moulinex, Abraxas Technologies and Nampak
• Daily running of the accounts, coordinating and implementing campaigns, liaison with client, creative, media and production, briefing departments and ensuring deadlines are met.
• Daily running and management of multiple accounts.
• Briefing internal departments: creative, media, planning, TV, studio, production, and finance.
• Liaison with clients & selling creative work.
• Ensuring delivery of work on budget and on time.