NATALIE MEREOS
Melbourne,VIC
Summary
Enthusiastic Business (Digital Communications) graduate from Deakin University, with a flair for creative marketing. Experienced in social media marketing and creating strategic brand content. Brand Coordinator at Myer, skilled in partnerships and providing brand support. Dedicated to driving brand success through innovative strategies and a passion for storytelling.
Overview
3
3
years of professional experience
Work History
Brand Coordinator
MYER
07.2023 - Current
- Cultivates relationships with 20+ national Brand Partners in Accessories, Footwear, and Intimates, e.g., Mimco, Bendon, Simone Perele, Nine West, and Sunglass Hut. Provides crucial support in online, brand collateral management, and identifying marketing opportunities through research and creative-thinking, ensuring brand development.
- Develops and executes targeted marketing plans aligned with key brand moments, launches, and budget constraints, optimising brand exposure. Presents marketing plans to brands with suggestions, demonstrates a high approval rate and receives acknowledgement for innovative ideas.
- Demonstrates campaign management skills by coordinating the end-to-end process of creative projects, such as Myer campaigns, to drive quality, accuracy and deadline management. Successfully drafts persuasive pitches for brand participation, covering creative briefs, sample deadlines, and campaign timelines.
- Successfully secures brand approval for creative and gains exposure to diverse media formats, including paid social, in-store screens, app canvas, and EDMs. Demonstrates a broad knowledge of different marketing channels.
- Key player in onboarding new brands (e.g., The Daily Edited and Wittner). Oversees brand content for Myer website pages, coordinating distribution to eCommerce teams for execution. Gains a foundational understanding of e-commerce, including sequencing strategies.
Social Media Marketing Manager
Song Of Social
09.2022 - 07.2023
- Analysed social media analytics for brands across various industries, including women's health, beauty and personal care, and gifting and personalised products. Implemented continuous improvement efforts through reports demonstrating data-driven recommendations for clients.
- Designed and edited engaging social media content, including images, videos, and podcasts, from concept to delivery. Applied graphic design knowledge and aesthetic sensibility to produce consistent and recognisable brand identity across multiple platforms such as Instagram, TikTok, and Facebook.
- Managed timely and efficient client content scheduling according to various brand initiatives, such as brand events, product launches, and key seasonal periods. Maintained 100% on‑time delivery rate for ongoing customer engagement and improved consistency of social media content.
- Wrote and edited creative copy for social media posts and captions, aligning with brand's tone and voice. Improved post engagement through effective copywriting techniques and messaging strategies.
Instagram Engagement
The Meaningful Social Club
02.2022 - 04.2022
- Built social media following for Citron Australia and Gift Card Exchange on Instagram, following Engagement Strategy. Gained proficiency in navigating app and hashtag research, increasing followers by up to 50%.
Social Media Assistant
Benson's Burgers
03.2021 - 01.2022
- Created visually compelling and on‑brand content, captured high‑quality photos, and managed timely and personalised responses to posts, comments, and direct messages, resulting in follower growth from 100 to 1k within 10 months.
- Established valuable partnership with highly influential food blogger, resulting in blog feature that generated substantial brand awareness.
Education
Bachelor of Business - Digital Communications
Deakin University
06.2023
Skills
- Marketing Strategy & Coordination
- Brand Management
- Content Planning & Creation
- Copywriting & Editing
- Social Media Channels & Analytics
- Cross-Functional Collaboration
- Client Relationship Management
- Creativity & Innovation
- Time Management
- Retail Knowledge
Timeline
Brand Coordinator
MYER
07.2023 - Current
Social Media Marketing Manager
Song Of Social
09.2022 - 07.2023
Instagram Engagement
The Meaningful Social Club
02.2022 - 04.2022
Social Media Assistant
Benson's Burgers
03.2021 - 01.2022
Bachelor of Business - Digital Communications
Deakin University
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