Natalie Reilly
Baulkham Hills,NSW
Summary
An experienced marketing professional, bringing a wealth of expertise in developing and executing comprehensive marketing strategies, creating engaging content, and managing cross-functional teams.
Successfully driving and managing the development of marketing strategies, incorporating data-led insights from both customers and the business. This has led to the development and execution of impactful marketing communications activities and campaigns.
Involvement in managing and providing guidance on activities delivered to communities via the Welcome+ Program. Demonstrating a commitment to community engagement and charity partnerships, reflecting a passion that extends beyond traditional marketing.
Strong stakeholder management and the establishment of robust partnerships with internal and external collaborators are cornerstones of my approach to work and ensures the delivery of results.
Overview
14
14
years of professional experience
Work History
National Manager, Digital Sales & Marketing - Development
Mirvac
04.2023 - Current
- Develop, implement, and drive sales and digital marketing strategies, objectives, policies, and initiatives
- Lead the overarching development digital strategy in line with industry best practice, current trends, and business objectives
- Continually evolve Mirvac's digital experience to meet customer and industry growing expectations
- Own Mirvac's CRM, CMS, marketing automation, social media, and analytics platforms
- Oversee the Salesforce and business operations team and the CRM strategy
- Oversee the development project website strategy, ensuring sites are delivered within digital best practice in respect to UX and SEO principles
- Oversee Mirvac development's social media strategy and escalate any issues to Group comms as required
- Project manage large-scale migration projects and digital initiatives/campaigns as required
- Analyse and interpret digital metrics and provide insights and recommendations to the Development marketing and sales teams and wider business
- Review and approve all new development project websites
- Oversee the SEO & SEM strategy for development websites
- Work with Mirvac IT's web development team and external agencies to develop new functionality to improve usability and the overall customer experience
- Lead the creation of digital content for use through digital mediums, such as websites, emails, and social media
- Provide thought leadership on operational issues and work with the team to ensure business goals are achieved
- Assess new systems, functionality and processes and determine suitability for Mirvac Group & Development
- Conduct quarterly privacy training with Mirvac Development's customer-facing teams
- Develop and manage the digital budget
- Monitor digital assets to ensure compliance with data privacy laws
- Ensure that all digital assets are compliant with Mirvac's branding guidelines
- Ensure that Mirvac Development's digital strategy is delivered within budget
- Foster strong relationships with other Mirvac departments to ensure overall delivery of digital objectives
- Foster liaison with agencies, media, and suppliers.
Senior Project Marketing Manager
Mirvac
08.2021 - 04.2023
- Relationship management with key stakeholders
- Drive Mirvac and project procedures and processes
- Develop project marketing strategies and ensure effective implementation and delivery
- Develop and manage project budgets and cash flows within project parameters to deliver targets and achieve most efficient ROI across all projects
- Ongoing measurement and analysis of campaigns to ensure strategies deliver on budgeted sales targets and cost per sale
- Reporting project targets and market analysis
- High level of financial accountability in approving and processing where required
- Assist with positioning brand, marketing activities and systems
- Enhance customer experience through customer service process, presentation, systems and programs to maximise sales potential
- Provide thought leadership on operational issues and work with project team to ensure project goals are achieved
- Ability to analyse and interpret data and make decisions for marketing strategies based on insights from data analysis
- Contribute to review and sign-off of all sales and marketing strategies as directed
- Write and maintain PR strategies
- Foster liaison with media, agencies, market research firms, PR companies and suppliers
- Manage & provide guidance on activities delivered to our communities via the Welcome+ Program
- Assist in driving a proactive social media strategy
- Assisting the roll out of National initiatives
- Mentoring Project Marketing Managers
- Assisting with team training requirements.
Project Marketing Manager
Mirvac
03.2020 - 08.2021
- Drive Mirvac and project procedures and processes
- Develop project marketing strategies and ensure effective implementation and delivery
- Develop and manage project budgets and cash flows within project parameters to deliver targets and achieve most efficient ROI across all projects
- Measurement and analysis of campaigns to ensure strategies deliver on budgeted sales targets and cost per sale
- Reporting project targets and market analysis
- Financial accountability in approving and processing
- Assist with positioning brand, marketing activities and systems
- Enhance customer experience through customer service process, presentation, systems, and programs to maximise sales potential
- Provide thought leadership on operational issues and work with project team to ensure project goals are achieved
- Ability to analyse and interpret data and make decisions for marketing strategies based on insights from data analysis
- Foster strong relationships with other Mirvac departments to ensure overall delivery of project objectives
- Foster liaison with media, agencies, market research firms, PR companies and suppliers
- Manage & provide guidance on activities delivered to our communities via the Welcome+ Program
- Management and reporting of project buyer profiles
- Maximise PR and industry network opportunities
- Assist in driving a proactive social media strategy
- Lead, mentor and develop direct reports
- Contribute to the preparation of state community engagement program/events/strategy.
Marketing Executive
Mirvac
09.2017 - 03.2020
- Assist in developing, implementing, and driving S&M strategies, objectives, policies, and initiatives
- Coordinate, prepare, maintain, and monitor all marketing campaigns including digital, print and out of home
- Prepare marketing briefs and presentations
- Prepare project promotion material, press, online material, and other project marketing deliverables
- Ownership of project brand and ensuring project's integrity
- Ownership and management of launch program and campaign deadlines
- Conduct market research and reporting on market trends, competitor, customer, and campaign performance
- Manage marketing budgets, PCG reports, expense claims, invoicing, and chair meetings
- Facilitate competitor and customer research, analysis, reporting, presentations, and workshops
- Coordinate and attend project launches and events
- Ability to analyse and interpret data, and provide insights and recommendations into marketing strategies.
Marketing Coordinator
AVJennings
05.2015 - 09.2017
- Manage relationships with partners and suppliers, including design, media & PR agencies
- Manage relationships with internal staff including sales, finance, telemarketing & IT teams
- Attend meetings to represent the marketing team and provide input as required
- Briefing with PR, creative and media agencies
- Developing and implementing marketing plans and campaigns including eDMs, content development, collateral design, lead management and online, that are aligned to organisational strategy and guidelines
- Assist with developing and executing events, project launches and sponsorship activity
- Manage training and development of new marketing team members
- Monitor workload of team members to ensure targets and marketing initiatives are reached/delivered
- Manage multiple website portals to ensure project and listing information is accurate
- Preparation of the annual marketing plan and budget
- Monitor marketing spend and preparing monthly reconciliations of expenditure against each project's marketing budget
- Compile relevant demographic data, housing trends and competitor activity in the area surrounding the projects
- Analysing and interpreting data for the purpose of recommending the target markets for projects
- Analysing and reporting on marketing intelligence and metrics
- Ensure maintenance of site/sales office from a marketing perspective
- Ensure data sources (e.g
- AVJ website, DAM and external site listings) are maintained and kept up to date.
Operations Team Leader/Operations Manager
Booking.com
10.2009 - 03.2013
- Managed the workload distribution amongst the team of coordinators and editors, focusing on individual strengths and encouraged high levels of performance in line with business deadlines and quality standards
- Provided training to all members of the Hotels department team and provided regular and on-going support and coaching as required
- Provided on-going management support in terms of motivation, workload distribution, training, best practice, and advisory guidance on a daily/weekly basis
- Monitored performance levels and conducted mid and end of year performance reviews setting performance objectives for each individual
- Project management of special projects and implementing/training new procedures with coordinator team
- Oversaw coordinators and content editor schedules effectively ensuring requested projects were completed in accordance with strict business priorities and quality standards
- Coordinated and communicated working priorities within the office
- Optimized current Standard Operating Procedures, introduced, communicated, implemented new SOPs
- Co-ordinated and implemented Hotels process/system improvements
- Main responsibility for hiring new Operational staff; short listing candidates, conducting phone and face to face interviews.
Education
Certificate of Registration -
Australian College of Professionals
Sydney, NSW01.2017
Certificate IV in Colour & Design -
International School of Colour & Design
Sydney, NSW01.2014
Bachelor of Arts - Psychology
Macquarie University
Sydney, NSW01.2000
Secondary Education: Gilroy College, Castle Hill -
Gilroy College
Castle Hill, NSW01.1995
Skills
- Marketing Strategy
- Data-Led Insights
- Budget Management
- Team Leadership
- Content Creation
- Cross-Functional Collaboration
- Agency Partnership
- Community Activation Experience
- Legal Compliance
- Sustainability Initiatives
- Results Focused
- Risk Management
References
Available on request
Attributes
- Ability to multi-task, highly organised
- Motivated, hardworking, dedicated
- High attention to detail
- Results focused
- Problem solving, initiative
- Excellent communication skills both written and verbally
- Ability to lead & mentor a team of motivated staff
Timeline
National Manager, Digital Sales & Marketing - Development
Mirvac
04.2023 - Current
Senior Project Marketing Manager
Mirvac
08.2021 - 04.2023
Project Marketing Manager
Mirvac
03.2020 - 08.2021
Marketing Executive
Mirvac
09.2017 - 03.2020
Marketing Coordinator
AVJennings
05.2015 - 09.2017
Operations Team Leader/Operations Manager
Booking.com
10.2009 - 03.2013
Certificate of Registration -
Australian College of Professionals
Certificate IV in Colour & Design -
International School of Colour & Design
Bachelor of Arts - Psychology
Macquarie University
Secondary Education: Gilroy College, Castle Hill -
Gilroy College
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