Hi, I’m
Nataliya Butchart
Templestowe,VIC
Summary
I'm a graphic designer with nine years of experience in the industry. I studied brand management and digital marketing and have a degree in Education Science and Psychology.
These skills have been incredibly valuable in my work as a graphic designer.
First and foremost, my background in brand management and digital marketing has given me a deep understanding of how to create designs that look great and effectively communicate a brand's message and values to its target audience. I can think strategically about design, considering how it fits into a larger marketing campaign or brand identity.
My Education Science and Psychology degree has also been incredibly helpful in my work as a designer. I understand how people perceive and process information, which helps me design visuals that are aesthetically pleasing and easy to understand and navigate. This is particularly useful when designing user interfaces or creating infographics.
Overall, I believe that my diverse skill set and educational background have helped me become a more well-rounded and effective graphic designer. I can approach each project strategically and create visually appealing and impactful designs to achieve the desired goals.
Overview
10
years of professional experience
Work History
Specsavers Head Office
Graphic Designer
03.2022 - Current
Job overview
- Liaising with stakeholders to understand business objectives and requirements of the project
- Estimating the time required to produce the completed product(s) and sourcing and providing cost estimates if needed
- Developing response to briefs that meet the stakeholder’s purpose and objectives
- Thinking creatively and innovatively to produce new ideas and concepts
- Presenting WIP and finalised concepts/proposals to stakeholders
- Maintain regular communication with internal stakeholders regarding briefs and creative deliverables
- Working with a range of media and staying up to date with emerging technologies
- Developing creative design for print materials, brochures, banners, and signs
- Logo, illustrations and typography creation for various departments
Plush Think Sofa
Graphic Designer / Marketing Assistant
12.2019 - 03.2022
Job overview
- Conceptualization of and design of the marketing collateral, activities and campaigns
- Developing web, digital asset and POS material
- Liaising with pre-press, printers, advertising and media agencies
- Work with key supply partners to ensure all design work is in line with the brand guidelines
- Coordinate and attend photoshoots
- Collaborate with printers on artwork for business cards and local area marketing activities
- Creation of internal and external communication material such as Weekly Bulletin, awards, training manuals, etc.
- Assist with marketing administrative tasks such as fulfilling stationery orders for Showrooms
- Assisting with event management
- Assisting with content creative and design for social media
- Met with customers to present mockups and collect information for adjustments
- Mentored junior designers and provided design guidance to improve standards of overall team output
- Collaborated with content and marketing teams to confirm design compliance with brand guidelines
Centurion Systems
Senior Graphic Designer
09.2013 - 09.2019
Job overview
- Establishing design guidelines, standards, and best practices
- Designing a range of graphics and layouts, product illustrations and company logos, packaging design, user manuals and marketing collateral
- Proofreading and signing off all designs and marketing collateral before printing or sending to a client
- Implementing brand strategy, including setting style guides, brand guidelines, vision, and value propositions
- Planning and executing all communications and media actions on all channels, including online and social media
- Creating and managing promotional collateral to establish and maintain product branding
- Web design and maintaining website appearance through enforcement of content standards
- Worked with clients to gather and define requirements, establish scopes, and manage project milestones
- Collaborated with other designers to create visually appealing graphics for range of print and digital media
- Cultivated mobile-friendly designs for variety of platforms
- Completed in-depth product design tests using updated software tools
- Collaborated with content and marketing teams to confirm design compliance with brand guidelines
- Created logos, illustrations and typography for various organizations
- Created original artwork for range of print, web and video projects
- Mentored junior designers and provided design guidance to improve standards of overall team output
- Developed creative design for print materials, brochures, banners, and signs
- Implemented feedback and suggestions from clients to improve designs
- Created digital image files for use in digital and traditional printing methods
Education
UdacityCalifornia, USA
Graduate Certificate from Digital Marketing
12.2018
Graduate School of BusinessCape Town, South Africa
Graduate Certificate from Brand Management
06.2017
Education Altai State Pedagogical UniversityBarnaul, Russia
Bachelor of Science from Science And Psychology
06.2011
Skills
- Graphic design
- Brand management & CI
- Vector illustration
- Typography
- Packaging design
- Ideation (Moodboards, Idea Generation, etc)
- Social media marketing
- (SEO)
- Visual design skills
- Technical skills
- Problem-solving
- Attention to detail
- Communication
- Time management
- Collaboration
- Creativity
References
Jodie Robins
DTC Marketing Lead at Levi Strauss & Co.
+61 490 078 838
Jodierobins@me.com
April Aloisio
Marketing and Promotions Coordinator
+61 410 741 800
aprilaloisio@hotmail.com
Timeline
Graphic Designer
Specsavers Head Office
03.2022 - Current
Graphic Designer / Marketing Assistant
Plush Think Sofa
12.2019 - 03.2022
Senior Graphic Designer
Centurion Systems
09.2013 - 09.2019
Udacity
Graduate Certificate from Digital Marketing
Graduate School of Business
Graduate Certificate from Brand Management
Education Altai State Pedagogical University
Bachelor of Science from Science And Psychology
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