Natasha Eskinja
Melbourne,Victoria
Summary
Talented and results-oriented creative professional with experience leading teams, managing budgets and developing strategies to engage target audiences. Proven track record of developing successful and innovative advertising and marketing campaigns that improve brand visibility and increase revenue. Possesses excellent eye for detail and nuanced understanding of brand voice and messaging.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Creative Director, Marketing Manager
Seen and Heard Creatives, Kulture Break
09.2019 - Current
- Led daily marketing activities for various businesses
- Managed SEO copywriting and website content
- Directed digital marketing teams and oversaw social media content development
- Coordinated comprehensive marketing campaigns and strategies.
- Elevated company reputation through consistent delivery of high-quality creative content.
- Monitored industry trends to keep creative materials fresh and engaging.
- Built strong relationships with clients, leading to long-term partnerships and repeat business opportunities.
- Developed high-impact creative trailers and promotional content for company campaigns from concept to completion.
- Managed campaigns with specific focuses in order to meet customer needs and creative visions.
- Managed multiple projects simultaneously, ensuring timely completion and seamless execution.
- Developed strategic communication and marketing plans.
- Evaluated and contributed to creative team ideas and translated into actionable project plans.
- Designed innovative creative strategies to raise brand awareness and engagement for organization.
- Enhanced brand recognition by developing innovative marketing campaigns and visually compelling designs.
- Formulated and monitored budgets to manage expenses and control costs.
- Spearheaded rebranding campaign to meet and exceed quarterly sales goals.
- Led cross-functional teams to deliver high-quality creative assets on time and within budget constraints.
- Streamlined creative processes for improved efficiency and team productivity.
Education
Bachelor Degree in the Arts -
University of Wollongong
03.2017
Skills
- Copywriting
- Canva Graphic Design
- Project Management
- Content Marketing
- Social Media Marketing
- Email Marketing
- Data Interpretation
- Reporting and Dashboards
- A/B Testing
- Campaign Planning and Execution
- Budget Management
- Timeline Management
- Team Coordination
- Vendor Management
- Mailchimp
- Brand Strategy Development
- Brand Positioning
- Brand Messaging
- Brand Consistency
- Clear and concise verbal communication
- Strong writing skills
- Active listening
- Innovative thinking
- Problem-solving
- Ability to generate new ideas
- Adaptability in creative strategies
- Analytical thinking
- Networking
- Collaboration
- Empathy
- Multitasking
- Deadline management
- Efficient workflow planning
- Openness to change
- Quick learning
- Assertiveness
- Self-awareness
- Self-regulation
- Social skills
- Creative Direction
- Content Strategy
Websites
Certification
Bachelor Degree in the Arts
Other Information
Melbourne Soup: Marketing coordinator and host, facilitating community engagement and event organization.
Projects
- Personality Writer for Startups: Developed unique and engaging content, earning the title of "personality writer" for incorporating humor and distinctiveness.
- NFP Fundraiser Campaign: Created a successful fundraising campaign that generated 50% of the annual profits.
- High ROI Campaign: Delivered a 19,900% ROI for a client through strategic marketing initiatives.
- Brand Awareness Strategy: Elevated a client's industry presence through effective paid ads, transforming them into a recognized celebrity within their field.
Currently Studying a Graduate Certificate in Society and the Individual
I'm extremely interested in human services and what our imapact can be when we apply an emapthetic and nurturing lense to any situation. I deeply care about the progression of individuals, and when equipped with the best support witnessing their progression.
Timeline
Creative Director, Marketing Manager
Seen and Heard Creatives, Kulture Break
09.2019 - Current
Bachelor Degree in the Arts -
University of Wollongong
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