NATASHA LOUGHREY
NSW
Summary
Creative and dynamic sales and marketing professional with more than 30 years' experience in sales and marketing communications.
Strongly Recognised as an individual capable of managing numerous projects concurrently. With a sharp business acumen, I have the ability to proactively resolve problems quickly and effectively as market forces dictate.
I Am an articulate communicator between both internal and external clients and possess exceptional interpersonal, organisational, and time management skills.
Capable of consistently meeting and exceeding established goals and objectives, I have a proven ability to plan and manage multiple events efficiently and creatively. A team-player and leader with a demonstrated capacity to work autonomously and collaboratively.
Key Qualities include:
• Excellent time management and organizational skills
• Enthusiastic and self-motivated
• Adaptable, creative and resourceful
• Great Interpersonal Skills
• Keen eye for detail
• Energetic
• Customer Driven
• Relationship focused
Overview
34
34
years of professional experience
Work History
Account Director APAC
TechnologyAdvice
12.2022 - Current
- Account management: Manage client relationships, ensuring satisfaction, and providing excellent customer service in the APAC region with both direct and agency clients
- Sales and revenue generation: Responsible for developing and implementing strategies to generate revenue, increase account profitability, and achieve sales targets
- Sales pillars; Events, lead generation, digital and content
- Strategy development: Work with clients to develop long-term strategies to help them achieve their business objectives
- Reporting: Provide regular reports to senior management, outlining progress, and identifying areas for improvement
- New business development: Identifying new business opportunities conducting outreach to potential new clients
- Liaising with internal teams: For proposal quoting purposes
- Liaising with internal teams: To assist in staying on top of client campaigns
- Proposal writing and creation: For both current and new client business development
- Contract negotiations: Negotiating contracts and managing contract renewals
- Industry knowledge: Staying up-to-date with industry trends, knowledge, and best practices, enabling the provision of expert advice to clients
- Key Achievements:
- Effectively brought on 10 net new logos within my first two quarters in the company
- Increased revenue on of the major global accounts within the first quarter with the company.
- Applied business and marketing knowledge to develop briefs and pitches for customer projects
- Maintained deep understanding of company services and products in order to offer most knowledgeable customer support
- Obtained pricing deals, negotiated contracts, and solidified beneficial agreements
- Met with clients to discuss advertising options and future growth goals
- Built relationships with customers and community to establish long-term business growth
- Achieved sales goals and service targets by cultivating and securing new customer relationships
- Resolved problems with high-profile customers to maintain relationships and increase return customer base
- Collaborated with upper management to implement continuous improvements and exceed team goals
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning
- Managed accounts to retain existing relationships and grow share of business
- Demonstrated products to show potential customers benefits and advantages and encourage purchases
- Organized promotional events and interacted with community to increase sales volume
- Enhanced profitability by developing pipelines utilizing marketing and sales strategies
- Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives
Account Director
IDG Communications
04.2016 - 12.2022
- Manage and sustain long-lasting relationships with existing accounts
- Build new business throughout APAC and identify new business opportunities
- Achieve sales targets
- Conduct research on potential clients' products or services
- Set meetings with current and potential clients to create and present media proposals and address client objectives
- Provide recommendations on suitable campaigns in line with written and verbal briefs
- Source and secure sponsorship opportunities
- Report revenue, activity and pipeline to key stakeholders monthly
- Key Achievements:
- Successfully increased revenue by 200% year on year through effective client management and business development strategies
- Developed and maintained strong relationships with key clients, resulting in long-term partnerships and repeat business
- Successfully handled complex client issues and conflicts through effective problem-solving and negotiation skills
- Managed multiple projects simultaneously, meeting deadlines and delivering quality work
- Achieved high levels of client satisfaction and retention through frequent communication, ongoing feedback, and proactive account management
- Repositioned the company effectively during the early disruptions caused by COVID-19, strategised and implemented new partnerships with existing and new clients to maximise revenue opportunities
- Increased new business revenue from zero to over $500,000 in eighteen months on IDG's consumer brand PC World
- Effectively transitioned from consumer-focused brands to B2B in both the channel and enterprise space
- Effectively transitioned away from a single revenue stream (digital media) towards successfully selling across four business units, including digital media, events, data, and content
- Key personal skills
- Exceptional communication skills, both written and verbal
- Notable sales ability
- Superior ability to work under pressure and, to tight deadlines
- Perceptive and intelligent, yet always willing and eager to learn new skills
- Commercially minded
- Highly accomplished at creating long standing and trusted relationships with individuals on all levels
- High level of flexibility and very adept at meeting challenges
- High ability to take initiative and self-manage myself very proficiently.
Sales and Marketing Contractor
Vetoquinol
04.2016 - 11.2017
Revenue Builder
02.2016 - 04.2016
Marketing Manager
Vetoquinol
03.2012 - 11.2015
- Develop, implement and manage marketing plan and strategies
- Liaise and network with a range of stakeholders including customers, colleagues, suppliers and partner organisations (internal/external)
- Communicate with target audiences and managing customer relationships
- Source advertising opportunities and placing adverts in relevant press
- Manage the production of marketing materials, including special promotions, posters, flyers, newsletters, e-newsletters and other relevant sales or promotional materials associated materials in line with the marketing strategy
- Write and proofread copy
- Brief and liaise with agency designers
- Arrange the effective distribution of marketing materials
- Maintain and update customer database
- Organise and facilitate Internal Communications and training events
- Organise, design and facilitate and attend events such as conferences, seminars, gala events and exhibitions
- Source and secure sponsorship opportunities
- Conduct market research such as customer questionnaires
- Manage marketing budgets
- Evaluate marketing campaigns
- Provide leads for the sales force from marketing campaigns
- Monitor competitor activity
- Ensure all sales staff members are aligned with the marketing strategy and program to best utilise sales efforts
- Develop and facilitate marketing opportunities with third parties
- Assisted executives by researching, and routing correspondence, drafting letters and documents; collecting and analysing information, initiating telecommunications
- Writing staff speeches for gala events where required
- Liaise and organise all travel logistics for the sales and marketing team
- Arranged and coordinated staff travel arrangements for internal and external conferences.
Account Manager
Evans Publishing
11.2011 - 08.2012
Advertising Sales
Square Media
06.2009 - 11.2011
- Sales and Marketing Online and Print
director
JAM Networking Pty Ltd
01.2001 - 01.2009
- Of an IT Sales and Support business
- Annual Company turnover: $350,000
- Accountabilities Included:
- Sales and Marketing
- Accounts
- Client Liaison
- Management of contractors
- All administration activity associated with the business
Director
Gibby Marketing Solutions
01.2000 - 01.2009
- Sales and marketing
- Annual Company turnover: $120,000
- Accountabilities Included:
- Contract Sales
- Developed Marketing campaigns for contracted clients
- Implementation of client marketing campaigns
- All administration activity associated with the business
director of Snack and Drink Vending Machine
AM & NL Gibby Pty Ltd
01.2000 - 01.2009
- Business
- Annual Company turnover: $42,000
Product manager
DWR Media, Penton Media
01.1997 - 01.2000
- For the enterprise market.
Classified Sales Executive, Advertising Sales Manager
Australian Consolidated Press
01.1992 - 01.1997
Advertising Sales Executive
Thomson Media Group
01.1990 - 01.1992
Education
Master's Degree - Counselling
University of New England
Australia06.2025
Blended Accidental Counsellor Certificate - Crisis Counselling
Lifeline Direct
Australia2023
Specialist Macropod And Avian Care Training - Rescue And Immediate Care
WIRES
Australia2021
Master of Arts - Communications
University of New England
Australia2015
Bachelor of Arts - Communications
University of New England
Australia2004
London Certificate of Marketing -
Chartered Institute of Marketing
United Kingdom1996
Negotiation Skills - Negotiation, Presentation And Selling Skills
Rogen International Group
1995
Certificate Public Relations
NSW TAFE
1994
Certificate of Marketing - Marketing
TAFE NSW
1993
Skills
- Excellent communication and interpersonal skills
- Strong leadership abilities
- Strategic thinking and problem-solving skills
- Business acumen
- Project management skills
- Relationship management
- Flexibility and adaptability
- Negotiation and persuasion skills
- Knowledge of digital marketing and technology
- Key account management
Timeline
Account Director APAC
TechnologyAdvice
12.2022 - Current
Account Director
IDG Communications
04.2016 - 12.2022
Sales and Marketing Contractor
Vetoquinol
04.2016 - 11.2017
Revenue Builder
02.2016 - 04.2016
Marketing Manager
Vetoquinol
03.2012 - 11.2015
Account Manager
Evans Publishing
11.2011 - 08.2012
Advertising Sales
Square Media
06.2009 - 11.2011
director
JAM Networking Pty Ltd
01.2001 - 01.2009
Director
Gibby Marketing Solutions
01.2000 - 01.2009
director of Snack and Drink Vending Machine
AM & NL Gibby Pty Ltd
01.2000 - 01.2009
Product manager
DWR Media, Penton Media
01.1997 - 01.2000
Classified Sales Executive, Advertising Sales Manager
Australian Consolidated Press
01.1992 - 01.1997
Advertising Sales Executive
Thomson Media Group
01.1990 - 01.1992
Master's Degree - Counselling
University of New England
Blended Accidental Counsellor Certificate - Crisis Counselling
Lifeline Direct
Specialist Macropod And Avian Care Training - Rescue And Immediate Care
WIRES
Master of Arts - Communications
University of New England
Bachelor of Arts - Communications
University of New England
London Certificate of Marketing -
Chartered Institute of Marketing
Negotiation Skills - Negotiation, Presentation And Selling Skills
Rogen International Group
Certificate Public Relations
NSW TAFE
Certificate of Marketing - Marketing
TAFE NSW
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