Nathan Hobbs

Provide strategic communication support for The National Redress Scheme, established in 2018 in response to the Royal Commission into Institutional Child Sexual Abuse. My role ensures clear and compassionate communication to aid the Scheme's mission of delivering justice and healing to survivors.

• Lead a small team in close consultation with Senior Leadership to support the development, implementation and evaluation of integrated communication strategies and plans.
• Develop and maintain successful relationships with business areas, anticipating and assessing their strategic communication needs.
• Develop and manage associated communication resources, budgets and contracts.
• Develop communication material for various audiences, including social media and web content, communication and stakeholder products, videos and accessible communication materials.
• Work in consultation with Department’s media branch to coordinate and respond to media enquiries regarding the Scheme.
• Monitor and report on the implementation of strategic communication initiatives.
• Managed a diverse portfolio of accounts, ensuring timely communication and effective problem resolution.
• Developed detailed project plans, including scope, timeline, budget, and resource requirements to ensure timely delivery of projects.
• Contributed to successful proposal writing efforts by defining clear objectives, deliverables, timelines, and budgets for potential clients.
• Streamlined project management processes by implementing Agile methodologies and cross-functional team collaboration.

Establish a strategic communication framework aimed at Federal Government stakeholders, ensuring effective and targeted messaging to support engagement and alignment with key initiatives and policies.

• Crafting and executing the company's market positioning and go-to-market strategies
• Defining the target market, value proposition, and core marketing messages
• Hands-on creation and refinement of marketing content, ensuring its resonance with our brand voice
• Leading collaborations with external teams and agencies, ensuring our strategic vision is effectively executed
• Managing, optimizing, and reporting on campaigns, ensuring their success by measuring against KPIs
• Cultivate and sustain professional connections while engaging in ongoing consultations with stakeholders
• Offer inventive and original strategies for enhancing processes in communication projects and programs.
• Developed and initiated projects, managed costs, and monitored performance.
• Provided detailed project status updates to stakeholders and executive management.
• Reported regularly to managers on project budget, progress, and technical problems.
• Scheduled and facilitated meetings between project stakeholders to discuss deliverables, schedules and conflicts.

As the Assistant Director, Public Information my role was to support the achievements of agency aims in providing the Act community with emergency information and education. This position required the right information was provided to the right audience in a timely manner, guided by research, insights and evaluation.

• Support the achievements of the agency’s aims in providing the Act community with emergency information and education
• Manage a small team to produce high-level communications materials, such as media releases, media responses, briefs and talking points
• Manage the drafting, production, review and publishing of high level internal and external communications materials such as media responses, arrangements briefs, talking points and speeches
• Condense complex issues into clear and understandable content, including forward planning to prioritize, identify risks, and emerging issues
• Design and implement improvements to communication delivery to guide, improve, and ensure fit for audience content development and future information release
• Establish and maintain professional networks and consult with stakeholders.
• Improved overall project efficiency by implementing agile methodologies and streamlining communication processes.
• Led cross-functional teams towards achieving project milestones within budgetary constraints.
• Spearheaded process improvements for increased productivity through workflow optimization and automation tools deployment.
• Monitored project performance to identify areas of improvement and make adjustments.

JHC has established a Royal Commission into Defence and Veteran Suicide (RCDVS) Cell to coordinate its input to the Defence Taskforce, and provide other capability to senior Command as required, including media and communication support.

• Develop and maintain the JHC, RCDVS communication strategy
• Plan communication activities to support objectives of strategy
• Develop high quality communication content in support of JHC’s strategic priorities around the Royal Commission, incorporating simple and clear key messages
• Internal Communication
• Raise awareness of support services available to the broader ADF audience
• Share insights and reports from the RC Cell with the JHC audience
• Raise awareness of support services available to the broader ADF audience, through various internal campaigns
• Manage communication updates and further develop internal intranet and external website content
• Media Analysis
• Monitor media reports for potential issues and intelligence
• Report on media metrics to maintain awareness of public sentiment
• Issues / Reputation Management
• Monitor reputational issues for JHC arising from the RC process
• Proactively plan and develop communication to manage reputational matters for JHC
• Mitigate potential issues for management arising from the Royal Commission through media monitoring, and analysis of other relevant sources including Royal Commission public hearing transcripts and witness statements
• Stakeholder Engagement
• Establish and maintain productive working relationships
• Participate in networks/working groups, consult stakeholders as required.

In partnership with the Corporate Affairs Director, effecting change across the business, my responsibilities included:

• Support all lines of business with the creation of external marketing collateral, including digital, video, audio and online content as required, working with external marketing resources to develop and execute campaigns.
• Lead in creating content and updating the internal Leidos sites to build cross-business awareness and collaborative culture.
• Maintain brand integrity across all platforms and assist in continual development of brand value proposition.
• Project and event management activities.
• Manage the projects and content development for internal and external campaigns.
• Ensure master communications calendar is updated and Australia-wide events coordinated with internal events team.
• Adapt and evolve thinking as projects and strategic priorities evolve.
• Managed project outcomes proactively, and where directed take ownership for decision making on communications activities.
• Provide innovative and creative approaches to process improvements on communications projects and programs.
• Developed crisis management plans, preparing the organisation to effectively handle unexpected events or issues affecting public perception.
• Developed compelling content for various platforms, driving audience growth and engagement levels.
• Directed the creation of promotional materials, supporting business development efforts and product launches.
• Enhanced employee engagement through targeted internal messaging and recognition programs.
• Devised content strategy to effectively engage target audiences.
• Analysed and reported on KPIs to validate and demonstrate success of marketing campaigns.
• Developed detailed project plans, including scope, timeline, budget, and resource requirements to ensure timely delivery of projects.
• Contributed to successful proposal writing efforts by defining clear objectives, deliverables, timelines, and budgets for potential clients.
• Streamlined project management processes by implementing Agile methodologies and cross-functional team collaboration.

• Actively support the Open Arms’ continuous quality improvement strategy, including the work of the Continuous Quality Improvement Steering Committee
• Collect and analyze data related to clinical quality, risk management and service outcomes, including but not limited to adverse event reviews, incident management reviews, and clinical audits
• Contribute to the design and implementation of clinical quality improvement systems
• Prepare reports, recommendations and discussion papers for the Continuous Quality Improvement Steering Committee and organizational leadership
• Manage marketing project activities that implement strategic direction and quality improvement recommendations
• Provide advice to national and regional leadership teams supporting high quality clinical services
• Provide advice for ongoing development of clinical policies and procedures
• Collaborate with key internal and external stakeholders to influence continuous improvement of service delivery following Open Arms policy and procedures
• Review current literature and industry developments to uphold best practices standards.
• Collaborated with cross-functional teams to develop cohesive messaging for product launches and campaigns.
• Conducted comprehensive market research to identify opportunities for improved messaging strategies.
• Increased employee engagement with the implementation of an internal newsletter highlighting company updates and successes.
• Developed strong relationships with key industry influencers, expanding the company''s network and reach.
• Directed the production of engaging multimedia content such as videos, infographics, and blog posts to enhance storytelling capabilities.
• Streamlined project management processes to deliver high-quality work on time and within budget constraints.
• Coordinated special events to promote brand awareness and foster community engagement.

• Responsible for the evolving and management of marketing opportunities and technologies in the digital media space
• Maintaining up to date knowledge of the latest digital advertising policies, social media management platforms and innovations across each platform
• Branding, campaign development, internal communications, stakeholder engagement, digital marketing and advertising, customer and market analytics and media
• Preparing marketing and promotional material such as brochures and flyers
• Managing communication products to be distributed to internal and external stakeholders, including but not limited to media releases and articles
• Creating online communications, coordinating layout approvals and scheduling distribution with national communications
• Developing a marketing strategy and producing video content for external stakeholders
• Managing the entire communications process and providing adequate support to senior management.

• Develop communications and event strategies for the National Native Title Conference 2020 – highly culturally significant national event of Aboriginal and Torres Strait Islanders providing the opportunity to celebrate milestones and achievements and address ongoing challenges in the native title sector
• Stakeholder management: coordinate and liaise with event hosts – Minjungbal Bundjalung People and their elders (traditional landowners of event space – Tweed Heads, NSW), Tweed Shire Council, key local and federal government affiliates, delegates and speakers
• Contract management; run RFQ and procurement processes for event coordination and collateral; work with vendors to ensure consistent and culturally sensitive delivery of event production; marquee, lighting, staging, catering, amenities
• Communication and marketing; graphics, brochures, signage
• Prioritize and develop engagement strategies in support of interdepartmental cultural activities.

• Management of public relations and communications to promote the position of Australia as a leading provider of statistical data; strategic analysis of census and studies, implement collaboration with regional and international stakeholders to improve and promote social policy across political and sensitive issues within Australia
• Develop communications strategy to support the operational and strategic direction of the Department; engage high profile public figures, direct web and video content
• Media enquiries and management of coordination for symposiums and conferences; strategic media advice to executive management
• Oversight of all internal and external communication materials on behalf of the client.

• Identify and develop strategies to manage communication dependencies across 2020 Active Labour Market Programs; develop high quality communication strategies, public relations, issues management strategies and communication products
• Project management to deliver ‘Future of Employment Services’ national conferences; conception, management of master schedule, budget allocation/financial management, planning and reporting
• Delivery of a national conference attended by 900+ delegates, including representatives from Australian state and federal governments, research institutions and industry experts
• Internal and external events to support the departmental objectives; sponsorship packages for event partners, managing VIP visits including international delegates, all event coordination
• Consult and build relationships with key stakeholders; negotiate contracts with vendors, suppliers and sponsors.

• Lead a multidisciplinary communications team, media, speech writing, communications strategy, international government relations, corporate communications, social media and graphic design
• Implementation and management of communications strategy for the 2018 ASEAN Summit; manage the implementation of project plans, policies, systems and procedures for the ASEAN Summit 2018; 4,000 delegates
• Active stakeholder engagement: represent the ASEAN) Taskforce, engage with internal and external stakeholders including Commonwealth agencies and international delegations
• Develop communications material, policies and procedures for client services with a particular focus on integrating international delegations and media requirements
• Manage a team of 9 staff; representation of the Department and ASEAN Taskforce, liaise with stakeholders and service providers; act as a focal point and escalation contact for high priority platform issues related to public relations, provide prompt assistance on accreditation arrangements to international delegations, delegation accreditation officers, international and domestic media and other stakeholders.

• Provide specialized assistance to the Director in the production and delivery of information communications products and services, including reports for UNHQ, media monitoring
• Managed updates and further developed internal databases; updates web site, to include researching, drafting and editing content; generates a variety of standard and non-standard reports
• Research, compile and present basic information for use in the preparation and production of communications products/services (e.g., fact sheets, brochures, etc.); designs and prepares materials ready for production
• Engaged in the organization and management of noteworthy occasions, such as report unveilings, exhibitions, and special events, including thorough venue research and manages event logistics
• Compiles audience databases through research efforts and communicates with pertinent stakeholders, including departments/agencies, governmental bodies, civil society groups, and academic institutions
• Develop and refines event schedules, promotional materials, and associated written content, such as speeches, briefings, and communication relevant to event and exhibition planning and execution
• Ensures availability and appropriate packaging of products for distribution at special events, exhibits, conferences, media functions, etc
• Coordinate educational and career outreach activities, liaising with schools and universities, scheduling visits, developing presentations and promotional materials; organizing career fairs; giving presentations
• Provides guidance/training to junior staff; performs other duties as assigned.
• Served as primary liaison between company management and external partners in joint ventures or copromotions.
• Planned and executed successful PR events, ensuring positive exposure for the organization.
• Managed internal, external, and crisis communications.
• Built strong relationships with key media contacts, resulting in increased press opportunities.
• Developed innovative marketing and PR strategies.

• Managed and coordinated the development and production of the 'Australia by Degree' promotional campaign video series in collaboration with the Pacific region
• Led cross-functional teams in conceptualizing, scripting, filming, and editing videos that showcased educational opportunities in Australia
• Oversaw the entire production process, ensuring alignment with project objectives, timelines, and budget constraints
• Collaborated closely with stakeholders, including regional partners and creative professionals, to achieve a compelling and impactful video series that effectively promoted Australian educational offerings within the Pacific region
• Manage the Australia Awards Scholarship graduation public relations, social media strategy, campaign management, content management, brand management advice and management reporting
• Social media management: manage the Australia Global Alumni social media presence, servicing 25,000 members across five social media channels encompassing a scholastic networking platform, discussion forums and event information portals, develop and implement LinkedIn, Twitter and Instagram campaigns, source and create content to nurture the growth of an online community
• Event management; negotiated suitable venues or locations as per the requirement of average attendance from 300 to 1000 participants
• Supervise a close-knit team of four information technology staff, with oversight of work allocation, performance management and personnel administration.

• Preparation of media releases on behalf of the Minister and Administrator of Norfolk Island, articles for Norfolk Island Administrator’s Newsletter, Senate Estimates, Ministerial Correspondence and high levels of community enquiries
• Manage policy information sessions on Norfolk Island on behalf of the Minister, Federal Government Agencies and external stakeholders, media facilitation, ministerial talking points, public enquiries and venue coordination
• Ensure transparent and timely delivery of Commonwealth services; project risk management, reporting on deliverable’s status and priority, coordination and communications around the implementation of Commonwealth services and legislation including taxation, social security, immigration, biosecurity, customs and health arrangements, including Medicare and the Pharmaceuticals Benefit Scheme on Norfolk Island before 1 July 2016
• Active stakeholder engagement with internal and external stakeholders; engage with Branch and Commonwealth agencies to ensure deliverables committed through Cabinet Submission are met within the nominated project timeframes, ensure suitable contingencies and communications are in place for at risk deliverables.

• Preparation of Media event facilitation for senior Military staff; develop high-level strategic responses and releases to media inquiries
• Communication strategies and briefings to Executive and Ministerial Defence staff
• Coordinate all correspondence between Army Headquarters and Office of the Minister for Defence
• Conduct media awareness training for senior staff and coordinating media events.