Nathan Kelly

As the Gym Manager at C3, a Strength and Conditioning group fitness facility, I have played a pivotal role in driving membership sales while maintaining a high standard of group training for our members on a daily basis. My commitment extends beyond day-to-day operations to actively expanding the knowledge base of both coaches and members, supporting their growth in both career and health and fitness journeys.

Key Responsibilities

• Coaching of Classes

Delivered exceptional group training sessions to ensure a high standard of fitness instruction. Provided personalized guidance and motivation to members, fostering a positive and results-driven workout environment.

• Membership Sales and Retention

Successfully executed strategies that led to a remarkable 150% increase in the membership base within a span of two years at the Ramsgate location. Implemented effective retention initiatives to ensure ongoing member engagement and satisfaction.

• Social Media

Leveraged social media platforms to enhance the gym's online presence, contributing to increased brand visibility and community engagement.

Achievements

• Membership Growth

Spearheaded efforts that resulted in a 150% boost in membership within a two-year period at the Ramsgate facility, demonstrating a keen ability to drive sales and expand the customer base.

• Staff Upskilling and Retention

Initiated and facilitated upskilling programs for staff, contributing to enhanced proficiency and job satisfaction, thereby improving staff retention rates.

• Facility Expansion

Played a crucial role in the successful opening of three facilities (Ramsgate, Gymea, and Kingsgrove) from conceptualization to sales and coaching. Oversaw the entire process, including equipment orders, gym layout planning, and onboarding of trainers, showcasing a comprehensive understanding of the operational aspects of facility expansion.

• Training and Onboarding

Assisted in training and onboarding new coaches at the new sites, ensuring a seamless transition and maintaining consistent coaching standards across all locations.

As the Head of Programs & Performance at Reunion Training, I collaborated with F45 Co-founder Luke Isomin to pioneer the evolution of group training, transforming it into a strength and conditioning-based gym with locations in Potts Point, Brookvale, and Kent St in the Sydney CBD.

In this dynamic role, I partnered with the company's director to conceive and construct a robust strength and conditioning program tailored for a group training setting, while ensuring a personalized training experience. Additionally, my responsibilities included upskilling coaches, overseeing recruitment, and orchestrating corporate events.

Key Responsibilities:

• Design of 12-Month Periodized Program

Formulated a comprehensive 12-month periodized program addressing both muscle gain and fat loss, optimizing the effectiveness of group training sessions.

• Screen Technology Design and Maintenance

Spearheaded the design and maintenance of cutting-edge screen technology, enhancing the overall training experience and engagement for our members.

• Coaching of Group Fitness Classes

Actively engaged in coaching group fitness classes, fostering a positive and results-oriented environment.

• Recruitment of Coaches and Onboarding

Successfully recruited and onboarded coaches in collaboration with the director, ensuring a high standard of expertise and commitment across all sites.

• Corporate Events

Orchestrated impactful corporate events, fostering a sense of community and enhancing brand visibility.

Achievements:

• Development of 12-Month Program

Designed a comprehensive 12-month periodized program that contributed to the success of our strength and conditioning approach.

• Coaches Recruitment and Onboarding

Played a pivotal role in recruiting and onboarding coaches for three sites, contributing to the consistent quality of training across locations.

• Facility Openings

Led the transformation of two sites from shell to opening at Kent St and Brookvale, showcasing the ability to navigate the full spectrum of gym establishment, from conceptualization to operational readiness.

In my role as Head of Coaching at Orange Theory, I was entrusted with the pivotal responsibility of delivering world-class coaching to members, drawing upon a comprehensive understanding of strength and heart rate-based interval training while staying attuned to the latest fitness trends.

Key Responsibilities:

• Elevated Coaching Standards

Conducted engaging and high-energy sessions, adhering to globally recognized coaching principles to ensure that each member received a superior workout experience.

• Member Engagement and Support

Managed member sales and check-ins, fostering a positive and supportive environment where members could thrive and achieve their fitness goals with confidence.

• Strategic Outreach and Membership Growth

Actively engaged in targeted outreach initiatives to drive membership growth, playing a crucial role in fostering the continuous success and expansion of the Orange Theory community.

Achievements:

• Commitment to Excellence

Demonstrated unwavering commitment and expertise by successfully coaching over 1000 classes, reflecting a wealth of experience and an unyielding dedication to the success and well-being of members.

• Acknowledgment as a Leading Coach

Received noteworthy recognition at the annual conference, where I was celebrated as a leading coach. This acknowledgment specifically highlighted my passion and commitment to embodying the core values of Orange Theory, emphasizing the significant impact made in promoting the brand's ethos and principles. This recognition serves as a testament to the positive influence created within the Orange Theory community.