Business Analyst
Monash University
- Led the conceptualisation and design of a dynamic project by defining the core idea and main features, resulting in a user-centred product that met business objectives within an aggressive 8-week deadline
- Designed intuitive user interfaces and experiences tailored to team capabilities, improving product usability and ensuring a seamless user experience
- Engineered and deployed a custom dashboard that integrated key performance indicators, driving data-informed decisions and improving the team's ability to track success metrics
- Developed maps and optimised customer journeys, enhancing user engagement by creating compelling calls to action and aligning product design with user needs
- Directed branding and marketing efforts, creating distinctive logos and materials that increased public visibility and aligned with project goals, contributing to strong brand recognition
- Fostered a collaborative team environment, uniting a diverse group of team members with varied working styles, which led to improved communication and project cohesion.
