Naveed Ayub
Glenroy,VIC
Summary
Creative Director with 8 years in social media and content. Built Hakeem Hoang’s brand to 500M+ views, 1M+ TikTok followers, and A$500K in revenue through organic content alone. Specialize in building the full content operation, strategy, systems, team, AI automation, and creatives, not just executing tasks. Mentored by Caleb Ralston.
Overview
2027
2027
years of professional experience
Work History
Creative Director
High Ticket Barbers
Melbourne
01.2024 - Current
- Owned the full content operation end-to-end: ideation, scripting, production SOPs, recording sessions, ad creative, and team management.
- Scaled brand to 500M+ views, 1.05M TikTok followers, 206K Instagram followers, and 78.2K YouTube subscribers through organic content strategy.
- Directly attributed to A$204,13 in revenue over 7 months from organic content.
- Built and deployed AI DM automation system with full brand memory, qualified inbound leads, booked sales calls, and closed deals.
- Developed Content pipeline with SOPs and full team integration
- Built HTB Content Intelligence Dashboard tracking Winning Formats
- Produced winning ad scripts and testimonial case studies.
- Identified ICPs, developed DM qualification scripts, and worked closely with sales team to align content strategy with conversion pipeline.
Lead Video Editor
Dragonfruit Media
USA
01.2023 - 12.2023
- Worked as a lead editor and a motion graphics artist on Multiple brands and creators while working for Dragon fruit media.
- Managed a team of 8 Editors,
- Specialized in short-form retention editing, hook architecture, and performance-driven creative systems
Video Editor
Freelance
Upwork
2018 - 2023
- I have worked with various brands as a free lance video editor.
- I have worked as a Lead Video Editor and Strategist for Youri van Hofwegen, creating AI-generated clones and building affiliate YouTube channels.
Education
Bachelor of Science - Electrical Engineering
Comsats University Islamabad
Pakistan09-2017
Content Strategy
Ralston Select
09-2025
Youtube Scriptwriting
Content Agency Accelerator
06-2024
Marketing
Quantum Growth
Sabri Subi01-2024
Skills
- Content Strategy
- Ideation
- Scripting
- Youtube Packaging
- ICP identification
- Marketing
- Claude AI integration
- Video Production
- Video editing
- Team management
- Meta Ads
- Short & long form content
Languages
English
Full Professional
Timeline
Creative Director
High Ticket Barbers
01.2024 - Current
Lead Video Editor
Dragonfruit Media
01.2023 - 12.2023
Video Editor
Freelance
2018 - 2023
Bachelor of Science - Electrical Engineering
Comsats University Islamabad
Content Strategy
Ralston Select
Youtube Scriptwriting
Content Agency Accelerator
Marketing
Quantum Growth
PLATFORM PERFORMANCE
- 1.3M Followers for a Personal Brand
- Generated A$500K in revenue through organic content
- 500M+ Views generated for creators